in the niche segment of writing instruments, will soon diversify from its core business into sectors ranging from latest technologies
It would invest about Rs 50 crore in a Noida factory for manufacturing Parker pens and its accessories like refills and ink.
Case <br />Pen-maker Luxor writes new script <br />Aims 40% growth with investments in technology, hospitality, retail and SEZ<br /> presented by:-<br /> harish goel<br />
Introduction <br />D K Jain, CEO of Luxor Group<br />Luxor started its operations in 1963 with fountain pens ( Parker, Pilot, Waterman and Luxor)<br />Company listed on the Bombay Stock Exchange.<br />Luxor Group, the country’s pioneer<br />They will invest Rs 50 crore in a manufacturing plant in Noida<br />
Investment <br />In the past few years, they have invested in different sectors and are on the lookout for newer avenues like <br />Optic fibre <br />Real estate <br />Retailing <br />Hospitality <br />Nano’ technology. (turnover of Rs 800-1,000c)<br />
Economic area <br />Luxor is partnering in the special economic zones’ sector in (IT-enabled services) in 64-acre area in Gurgaon under the name of Luxor Cyber City Pvt Ltd. <br />Seventh manufacturing plant in India, <br />Noida, Haryana, <br />Uttar Pradesh, Gurgaon, Haridwar, Delhi and Mumbai.<br />
Growth <br />It also exports to over 110 countries <br />Is growing at the rate of 15% annually.<br />Exports contribute about 30% of its turnover<br />93% is local technology while only 7% is imported.<br />Company invest 50 per cent shareholding in Qutab Hotel<br />Company launch 20 such flagship stores every year for five years<br />
Retail <br />Luxor operates two formats of stores- <br />Signature <br />Luxor Express <br />Signature store in Spice Mall, exclusively meant for Luxor brands <br />Many exclusive shop-in-shop sections under the name Luxor Express across all major outlets of Reliance Timeout, Staples and Crossword stores. <br />