Social Media and Business Hari K T Bridge India 11th Barcamp Kerala @ Indian Institute of Management Kozhikode
Who am I ? Not a Business man, PHP Developer Technical Reviewer for Packt Publisher PHP5 CMS Framework Development Wordpress 3 Security Contributes to open-source projects Aura Project for PHP 5.3 Scribbles @ harikt.com Writer : Recently wrote an article for Sitepoints phpmaster.com
What about you? Developer Entrepreneur Others
What am I talking ?? From a developer perspective Intergrating social media on your ecommerce site You may be familiar with this Already may be utilized Supporting your busines via tweet
Simple as Love or Hate ? Artificial Intelligence Login Increase Business ?
Registration Normal registration Utilizing social media ( FB, Twitter, Google etc ) Case Study flipkart Infibeam
What are the advantages ? Single click signon Dont want to remember username/password Know user Interests on first login itslef Eg : Utilizing FB Interests Buyer habits can be predicted Recommendations based on interest
Disadvantages Only if you are using Social Media Normal registration must be there Do you love sharing your data ? Consider FB FB gives data for allowed permissions Do you really care when you click allow access? Data → Information
3rd party Support Support on a tweet is awesome
Remember Dont relay compeletly on 3rd party tools
Easy integrationChanges in APIBored ?Relying on 3rd party
Thanks Trademarks and Copyright to repective owners Please try to learn and explore it for good :-) . If any of one has trouble with the pictures in the slide. Please contact me , I will remove it.