Speaking at Barcamp Kerala 11th Edition at IIM(K)

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Planned presentation at IIM , but as almost all of them were having technical background, gave a speech on Intergrating FB on website.

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Speaking at Barcamp Kerala 11th Edition at IIM(K)

  1. 1. Social Media and Business Hari K T Bridge India 11th Barcamp Kerala @ Indian Institute of Management Kozhikode
  2. 2. Who am I ? Not a Business man, PHP Developer Technical Reviewer for Packt Publisher  PHP5 CMS Framework Development  Wordpress 3 Security Contributes to open-source projects  Aura Project for PHP 5.3 Scribbles @ harikt.com Writer : Recently wrote an article for Sitepoints phpmaster.com
  3. 3. What about you? Developer Entrepreneur Others
  4. 4. What am I talking ?? From a developer perspective  Intergrating social media on your ecommerce site You may be familiar with this Already may be utilized Supporting your busines via tweet
  5. 5. Simple as Love or Hate ? Artificial Intelligence Login Increase Business ?
  6. 6. Registration Normal registration Utilizing social media ( FB, Twitter, Google etc ) Case Study  flipkart  Infibeam
  7. 7. Flipkart Simple and Easy registration process
  8. 8. InfibeamNormal Login +Social Media
  9. 9. What are the advantages ? Single click signon Dont want to remember username/password Know user Interests on first login itslef  Eg : Utilizing FB Interests Buyer habits can be predicted Recommendations based on interest
  10. 10. Customers who brought ….
  11. 11. What you get from Facebook?
  12. 12. Eg of Facebook Likes
  13. 13. Disadvantages Only if you are using Social Media  Normal registration must be there Do you love sharing your data ?  Consider FB  FB gives data for allowed permissions  Do you really care when you click allow access?  Data → Information
  14. 14. 3rd party Support Support on a tweet is awesome
  15. 15. Remember Dont relay compeletly on 3rd party tools
  16. 16. Easy integrationChanges in APIBored ?Relying on 3rd party
  17. 17. Thank you Questions ?
  18. 18. Thanks Trademarks and Copyright to repective owners Please try to learn and explore it for good :-) . If any of one has trouble with the pictures in the slide. Please contact me , I will remove it.

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