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A Presentation
on
An Influential Business Leader
Co-Founders:
Lawrence Page And Sergey Brin
Introduction:
Larry Page
Born: March 26, 1973 at East
Lansing, Michigan, U.S
Education:
B.S. from University of
Michigan, 1993
M.S. from Stanford
University, 1995
Role: Co-Founder, CEO And
President of Product at Google
Inc.
Net Worth: $24.9 Billion
Introduction:
Sergey Brin
Born: August 21, 1973 at
Moscow, Soviet Union
Education:
B.S. from University of
Maryland, 1993
M.S. from Stanford
University, 1995
Role: Co-Founder, Director of
Special Projects And President
of Technology at Google Inc.
Net Worth: $24.4 Billion
The Start-Up
 In January 1996, Google Started
as a Research Project By Larry
Page and Sergey Brin While
Doing PhD at Stanford University
 Anatomy: A Large Scale Hyper
textual Web Search Engine
 Funds: Borrowed from Friends
and Family
 Location: A College dormitory
and Friend’s Garage
 Innovated a Sophisticated
Technology Called ‘Pagerank’
Working at a Dormitory
The Start-up
 The New Search Engine was initially
Named ‘Backrub’
 The Idea that It will be used for
Large Information led to The New
Name ‘Googol’ which meant ‘1
followed by hundred of 0s’
 The Name was soon changed and
Registered on sept 15th 1997 to
‘Google’ due to a misspelling.
 The first funding for Google was an
August 1998 contribution of $
100,000 from Andy
Bechtolsheim, co-founder of Sun
Microsystems
 Eventually The Company was
Incorporated on 4th sept 1998
First Registered Google
Office, friend’s Garage
Core Competencies
 Google People And Culture- The Employees are Extremely
Intelligent with Out of The Box Strategies, The Culture
Empowers Innovations
 Pagerank Algorithm – It Has A Patented Search Algorithm
Which Cant be Imitated
 Search Engine Quality, Popularity and Awareness
 Google is now A Verb in Webster’s Dictionary
 One of the Most Recognized and Trusted Brands In The
World
- A Revolution
 Mission- "to organize the world's information and
make it universally accessible and useful“
 Unofficial Slogan- “Don’t Be Evil”
 Philosophy: “Focus On The User and Everything
Will Follow”
Strategies
 Global Search Engine- This Way It Attracts The
Traffic All Around The World
 Some Google Services Such As Google
News, Google Health, Picasa, Blogger Etc. Are Free
And Subject to Indirect Monetization Through
Advertising
 Online Advertising Market Has just 8% stake in
Overall Marketing So Google is Exploring The
Offline Ad Market Such As
Television, Radio, Newspapers and Street Ads
 Offering A Quality Product To Different Users
Different Google Products
Web Users
 Web Search
 Google Toolbar
 Google Chrome
 Gmail
 Blogger
 Google DNS
Mobile Users
 Android Os
 Android Application
 Google Maps
 Google Nexus Tablet
 Admob
 Google Play Store
Different Google Products
Home-Office Users
 Gmail
 Gdrive
 Google Calendar
 Gtalk
 Google Translate
 Google Docs
 Google Analytics
 Google Fiber Broadband
Geo- Users
 Google Maps
 Goolge Panoramio
 Google Earth
 Google Mars
 Google Moon
 Google Sky
Different Google Products
Social Site Users
 Blogger
 Google Hangout
 Orkut
 Gplus
Media Users
 Youtube
 Google Video Search
 Image Search
 Voice Search
 Picassa
Strategies
 In March 1999, the company moved its offices
to Palo Alto, California, which is home to several
prominent Silicon Valley technology startups
 It’s an Advertising Game – Web Based Advertising
is a Big Business. So It Started The Concept of
Advertising Funded Search Engine in 1999
 Google Soon Introduced Other Products With One
Mission: ‘Dominance ‘
 Since 2001, It Acquired Many companies and
Partnered A Few.
Major Acquisitions And Partnerships
 In 2004, It acquired ‘Keyhole Inc.’ and
Introduced Google Earth
 In 2006, It Acquired World’s Leading
Video Sharing Site ‘Youtube’
 In 2007, It Acquired ‘Doubleclick’ To
Get Into The Field of Ad-Serving Over
The Internet
 It has Partnered A Few Other Big
Names Like
AOL, Yahoo, MYSPACE, NASA, Microsoft
, Nokia, Ericsson
 It Partnered GEOEYE to Launch
Satellites With High Resolution Imagery
to Enhance Google-Earth and Favor
High Speed Internet Access
Major Acquisitions And Partnerships
 In 2010, Google Started Investing In
Renewable Energy Setting Up Two
Wind Farms By The Name ‘Google
Energy’
 On August 15, 2011, Google made
its largest-ever acquisition to-date
acquiring Motorola Mobility, The
Acquisition Was A Strategic Move To
Strengthen Google's Patent
Portfolio
 This purchase was to help protect it
in its ongoing patent disputes with
other Companies, mainly Apple and
Microsoft and to allow it to
continue to freely offer Android
Challenges From Competitors
 Deal With The Social Networking Giant ‘Facebook’
 Catch Up With Apple In Terms of Mobile
Innovations
 Keeping China Away From the Competition In
Similar Products Market
Awards And Recognition
Larry Page
 In 2002, Page was named
a World Economic
Forum Global Leader for
Tomorrow
 In 2004, they received
the Marconi
Foundation Prize and
were elected Fellows of
the Marconi Foundation
at Columbia University
Sergey Brin
 Brin received an
honorary MBA from IE
Business School
 In 2004, Brin received
the Academy of
Achievement's Golden
Plate Award at a
ceremony in Chicago
 In 2002, Brin along with
Larry Page, was named
to the MIT Technology
Review TR100 as Top
Innovators in Technology
Business Leader - Google

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Business Leader - Google

  • 3. Introduction: Larry Page Born: March 26, 1973 at East Lansing, Michigan, U.S Education: B.S. from University of Michigan, 1993 M.S. from Stanford University, 1995 Role: Co-Founder, CEO And President of Product at Google Inc. Net Worth: $24.9 Billion
  • 4. Introduction: Sergey Brin Born: August 21, 1973 at Moscow, Soviet Union Education: B.S. from University of Maryland, 1993 M.S. from Stanford University, 1995 Role: Co-Founder, Director of Special Projects And President of Technology at Google Inc. Net Worth: $24.4 Billion
  • 5.
  • 6. The Start-Up  In January 1996, Google Started as a Research Project By Larry Page and Sergey Brin While Doing PhD at Stanford University  Anatomy: A Large Scale Hyper textual Web Search Engine  Funds: Borrowed from Friends and Family  Location: A College dormitory and Friend’s Garage  Innovated a Sophisticated Technology Called ‘Pagerank’ Working at a Dormitory
  • 7. The Start-up  The New Search Engine was initially Named ‘Backrub’  The Idea that It will be used for Large Information led to The New Name ‘Googol’ which meant ‘1 followed by hundred of 0s’  The Name was soon changed and Registered on sept 15th 1997 to ‘Google’ due to a misspelling.  The first funding for Google was an August 1998 contribution of $ 100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems  Eventually The Company was Incorporated on 4th sept 1998 First Registered Google Office, friend’s Garage
  • 8. Core Competencies  Google People And Culture- The Employees are Extremely Intelligent with Out of The Box Strategies, The Culture Empowers Innovations  Pagerank Algorithm – It Has A Patented Search Algorithm Which Cant be Imitated  Search Engine Quality, Popularity and Awareness  Google is now A Verb in Webster’s Dictionary  One of the Most Recognized and Trusted Brands In The World
  • 9. - A Revolution  Mission- "to organize the world's information and make it universally accessible and useful“  Unofficial Slogan- “Don’t Be Evil”  Philosophy: “Focus On The User and Everything Will Follow”
  • 10. Strategies  Global Search Engine- This Way It Attracts The Traffic All Around The World  Some Google Services Such As Google News, Google Health, Picasa, Blogger Etc. Are Free And Subject to Indirect Monetization Through Advertising  Online Advertising Market Has just 8% stake in Overall Marketing So Google is Exploring The Offline Ad Market Such As Television, Radio, Newspapers and Street Ads  Offering A Quality Product To Different Users
  • 11. Different Google Products Web Users  Web Search  Google Toolbar  Google Chrome  Gmail  Blogger  Google DNS Mobile Users  Android Os  Android Application  Google Maps  Google Nexus Tablet  Admob  Google Play Store
  • 12. Different Google Products Home-Office Users  Gmail  Gdrive  Google Calendar  Gtalk  Google Translate  Google Docs  Google Analytics  Google Fiber Broadband Geo- Users  Google Maps  Goolge Panoramio  Google Earth  Google Mars  Google Moon  Google Sky
  • 13. Different Google Products Social Site Users  Blogger  Google Hangout  Orkut  Gplus Media Users  Youtube  Google Video Search  Image Search  Voice Search  Picassa
  • 14. Strategies  In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology startups  It’s an Advertising Game – Web Based Advertising is a Big Business. So It Started The Concept of Advertising Funded Search Engine in 1999  Google Soon Introduced Other Products With One Mission: ‘Dominance ‘  Since 2001, It Acquired Many companies and Partnered A Few.
  • 15. Major Acquisitions And Partnerships  In 2004, It acquired ‘Keyhole Inc.’ and Introduced Google Earth  In 2006, It Acquired World’s Leading Video Sharing Site ‘Youtube’  In 2007, It Acquired ‘Doubleclick’ To Get Into The Field of Ad-Serving Over The Internet  It has Partnered A Few Other Big Names Like AOL, Yahoo, MYSPACE, NASA, Microsoft , Nokia, Ericsson  It Partnered GEOEYE to Launch Satellites With High Resolution Imagery to Enhance Google-Earth and Favor High Speed Internet Access
  • 16. Major Acquisitions And Partnerships  In 2010, Google Started Investing In Renewable Energy Setting Up Two Wind Farms By The Name ‘Google Energy’  On August 15, 2011, Google made its largest-ever acquisition to-date acquiring Motorola Mobility, The Acquisition Was A Strategic Move To Strengthen Google's Patent Portfolio  This purchase was to help protect it in its ongoing patent disputes with other Companies, mainly Apple and Microsoft and to allow it to continue to freely offer Android
  • 17. Challenges From Competitors  Deal With The Social Networking Giant ‘Facebook’  Catch Up With Apple In Terms of Mobile Innovations  Keeping China Away From the Competition In Similar Products Market
  • 18. Awards And Recognition Larry Page  In 2002, Page was named a World Economic Forum Global Leader for Tomorrow  In 2004, they received the Marconi Foundation Prize and were elected Fellows of the Marconi Foundation at Columbia University Sergey Brin  Brin received an honorary MBA from IE Business School  In 2004, Brin received the Academy of Achievement's Golden Plate Award at a ceremony in Chicago  In 2002, Brin along with Larry Page, was named to the MIT Technology Review TR100 as Top Innovators in Technology