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Business Leader - Google


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A Presentation On Influential And Revolutionary Business leader. Larry Page And Sergey Brin Leaded Google To The Heights Where It Has Reached.Google Business Leader

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Business Leader - Google

  1. 1. A Presentation on An Influential Business Leader
  2. 2. Co-Founders: Lawrence Page And Sergey Brin
  3. 3. Introduction: Larry Page Born: March 26, 1973 at East Lansing, Michigan, U.S Education: B.S. from University of Michigan, 1993 M.S. from Stanford University, 1995 Role: Co-Founder, CEO And President of Product at Google Inc. Net Worth: $24.9 Billion
  4. 4. Introduction: Sergey Brin Born: August 21, 1973 at Moscow, Soviet Union Education: B.S. from University of Maryland, 1993 M.S. from Stanford University, 1995 Role: Co-Founder, Director of Special Projects And President of Technology at Google Inc. Net Worth: $24.4 Billion
  5. 5. The Start-Up  In January 1996, Google Started as a Research Project By Larry Page and Sergey Brin While Doing PhD at Stanford University  Anatomy: A Large Scale Hyper textual Web Search Engine  Funds: Borrowed from Friends and Family  Location: A College dormitory and Friend’s Garage  Innovated a Sophisticated Technology Called ‘Pagerank’ Working at a Dormitory
  6. 6. The Start-up  The New Search Engine was initially Named ‘Backrub’  The Idea that It will be used for Large Information led to The New Name ‘Googol’ which meant ‘1 followed by hundred of 0s’  The Name was soon changed and Registered on sept 15th 1997 to ‘Google’ due to a misspelling.  The first funding for Google was an August 1998 contribution of $ 100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems  Eventually The Company was Incorporated on 4th sept 1998 First Registered Google Office, friend’s Garage
  7. 7. Core Competencies  Google People And Culture- The Employees are Extremely Intelligent with Out of The Box Strategies, The Culture Empowers Innovations  Pagerank Algorithm – It Has A Patented Search Algorithm Which Cant be Imitated  Search Engine Quality, Popularity and Awareness  Google is now A Verb in Webster’s Dictionary  One of the Most Recognized and Trusted Brands In The World
  8. 8. - A Revolution  Mission- "to organize the world's information and make it universally accessible and useful“  Unofficial Slogan- “Don’t Be Evil”  Philosophy: “Focus On The User and Everything Will Follow”
  9. 9. Strategies  Global Search Engine- This Way It Attracts The Traffic All Around The World  Some Google Services Such As Google News, Google Health, Picasa, Blogger Etc. Are Free And Subject to Indirect Monetization Through Advertising  Online Advertising Market Has just 8% stake in Overall Marketing So Google is Exploring The Offline Ad Market Such As Television, Radio, Newspapers and Street Ads  Offering A Quality Product To Different Users
  10. 10. Different Google Products Web Users  Web Search  Google Toolbar  Google Chrome  Gmail  Blogger  Google DNS Mobile Users  Android Os  Android Application  Google Maps  Google Nexus Tablet  Admob  Google Play Store
  11. 11. Different Google Products Home-Office Users  Gmail  Gdrive  Google Calendar  Gtalk  Google Translate  Google Docs  Google Analytics  Google Fiber Broadband Geo- Users  Google Maps  Goolge Panoramio  Google Earth  Google Mars  Google Moon  Google Sky
  12. 12. Different Google Products Social Site Users  Blogger  Google Hangout  Orkut  Gplus Media Users  Youtube  Google Video Search  Image Search  Voice Search  Picassa
  13. 13. Strategies  In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology startups  It’s an Advertising Game – Web Based Advertising is a Big Business. So It Started The Concept of Advertising Funded Search Engine in 1999  Google Soon Introduced Other Products With One Mission: ‘Dominance ‘  Since 2001, It Acquired Many companies and Partnered A Few.
  14. 14. Major Acquisitions And Partnerships  In 2004, It acquired ‘Keyhole Inc.’ and Introduced Google Earth  In 2006, It Acquired World’s Leading Video Sharing Site ‘Youtube’  In 2007, It Acquired ‘Doubleclick’ To Get Into The Field of Ad-Serving Over The Internet  It has Partnered A Few Other Big Names Like AOL, Yahoo, MYSPACE, NASA, Microsoft , Nokia, Ericsson  It Partnered GEOEYE to Launch Satellites With High Resolution Imagery to Enhance Google-Earth and Favor High Speed Internet Access
  15. 15. Major Acquisitions And Partnerships  In 2010, Google Started Investing In Renewable Energy Setting Up Two Wind Farms By The Name ‘Google Energy’  On August 15, 2011, Google made its largest-ever acquisition to-date acquiring Motorola Mobility, The Acquisition Was A Strategic Move To Strengthen Google's Patent Portfolio  This purchase was to help protect it in its ongoing patent disputes with other Companies, mainly Apple and Microsoft and to allow it to continue to freely offer Android
  16. 16. Challenges From Competitors  Deal With The Social Networking Giant ‘Facebook’  Catch Up With Apple In Terms of Mobile Innovations  Keeping China Away From the Competition In Similar Products Market
  17. 17. Awards And Recognition Larry Page  In 2002, Page was named a World Economic Forum Global Leader for Tomorrow  In 2004, they received the Marconi Foundation Prize and were elected Fellows of the Marconi Foundation at Columbia University Sergey Brin  Brin received an honorary MBA from IE Business School  In 2004, Brin received the Academy of Achievement's Golden Plate Award at a ceremony in Chicago  In 2002, Brin along with Larry Page, was named to the MIT Technology Review TR100 as Top Innovators in Technology