Successfully reported this slideshow.
is a...Dedicated creative advertising         ideas unit.Producer of innovative online   advertising solutions.Central hub...
can help by...                       Listening:      Listening to agencies, take client brief’s and evaluatebrand/campaign...
Why add                          ? Well...Online sales teams are crucially closer to consumers than any  other part of Ass...
What is sauce? (2008)
What is sauce? (2008)
What is sauce? (2008)
What is sauce? (2008)
Upcoming SlideShare
Loading in …5
×

What is sauce? (2008)

799 views

Published on

My deck explaining the purpose and benefits of the internal creative unit that I set-up at Associated Northcliffe Digital for MailOnline/Metro.co.uk/EveningStandard.co.uk.

Published in: Design
  • Be the first to comment

  • Be the first to like this

What is sauce? (2008)

  1. 1. is a...Dedicated creative advertising ideas unit.Producer of innovative online advertising solutions.Central hub for communication and knowledge sharing.
  2. 2. can help by... Listening: Listening to agencies, take client brief’s and evaluatebrand/campaign goals and objectives whilst always being aware of current trends and latest web technologies. Learning: Offering a competitive advantage through consumer insight,therefore enabling advertisers to deliver relevant branded content to the correct target audience. Delivering: Developing and delivering tailored ad solutions based on glossy content using innovation, the latest web technologies and realcreativity to bring brands to life in compelling and relevant ways.
  3. 3. Why add ? Well...Online sales teams are crucially closer to consumers than any other part of Associated Newspapers, standing us in goodstead for developing what is now becoming the next big thing in media and marketing - content. We want to help advertisers to maximise and leverage thepower of our network in order to get closer to their audience. We also want to establish stronger ties with existing advertisers whilst attracting new ones.Our solutions should encourage advertisers to associate their brands with tailored, engaging and relevant content. Wecould say that we are effectively inventing advertising space. Sauce aims to simplify the process of integrated solutions.

×