Moe Moe Kyun Meaning - An Otaku Meme Explained
The phrase "moe moe, kyun!" was first uttered in episode 4 of K-On!, a Japanese anime series
http://www.druglib.com/druginfo/zofran/indications_dosage/ about four high school girls who work
together to revive their high school's unisom and zofran for morning sickness anemic music club by
forming a band called Ho-kago Tea Time (after school tea time).
In a very short scene of this episode (about 15 minutes in), a character named Ritsu visualizes
another character named Mio dressed as a waitress in a maid cafe and saying "moe moe... kyun!"
The clip itself is actually very short, but as any seasoned meme fan can tell you, size matters not.
Before long, the clip had been picked up and was being remixed by otaku fans who recognized its
absurd, overwhelmingly moe-esque qualities (maid cafe reference, magical girl transformation scene
semiotics, etc.). Now, "moe moe kyun!" is common phraseology in Japanese maid cafes and and
anime conventions. Gotta love that meme-spreading power!
. I've shared the original, one remix, plus another anime appearance in some video clips below for
you to have a look at.
Suffice it to say that otaku the world round eventually started uttering this phrase and associating it
with maid cosplay