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The Business of WordPress

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Francine Hardaway's keynote from the Business of Wordpress Conference, June 23, 2010

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The Business of WordPress

  1. 1. The Business of Wordpress June 23, 2010 Dr. Francine Hardaway
  2. 2. About Me <ul><li>Co-founder, Stealthmode Partners </li></ul><ul><li>Serial entrepreneur </li></ul><ul><li>Marketing and PR firm </li></ul><ul><li>[Sold to Intel] </li></ul><ul><li>Now coaching startups & </li></ul><ul><li>Angel investor , </li></ul><ul><li>blogarina </li></ul>
  3. 3. <ul><li>Cdontent management v. Blogging </li></ul><ul><li>Monetization strategy - ads v. Leads </li></ul><ul><li>is this your corporate website, or a component? </li></ul><ul><li>How social are you? </li></ul>What Do You Want to Do?
  4. 4. WordPress is a Brand <ul><li>Its brand promise is community </li></ul><ul><li>Great SEO tools </li></ul><ul><li>Wordpress.com is its own community </li></ul><ul><li>Wordcamp conferences take place all over the world </li></ul>
  5. 5. Let’s Do the Numbers <ul><li>Founded in 2003 </li></ul><ul><li>Just launched 3.0, a major release </li></ul><ul><li>45 million installs </li></ul><ul><li>70 million plug-ins downloaded </li></ul><ul><li>Most people run at least a dozen plug-ins </li></ul><ul><li>35 billion page views </li></ul>
  6. 6. Company Hype <ul><li>WP Powers 9% of the top million sites on the web </li></ul><ul><li>12 million users on .com </li></ul><ul><li>13 million on .org </li></ul><ul><li>Entire sites, not just the company blog, running on WP </li></ul><ul><li>Companies using WP include the NYT, WSJ, NFL, BBC, TechCrunch, SEC </li></ul><ul><li>Mobile apps for iPhone, Android, BB, Nokia </li></ul><ul><li>#1 app Hosted by GoDaddy, DreamHost, MediaTemple </li></ul>
  7. 7. dot.com v. dot.org <ul><li>Easiest point of entry is .com </li></ul><ul><li>It's hosted and free </li></ul><ul><li>It has many themes (templates) </li></ul><ul><li>But it always looks like a blog and isn't as adaptable </li></ul>
  8. 8. The Business Power is in .org
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  10. 10. Why? It’s the Platform <ul><li>Can host it yourself or use a service </li></ul><ul><li>Never will go away </li></ul><ul><li>All open source (not like FB or Twitter) </li></ul>
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  13. 14. And it’s the plug-ins <ul><li>Add functionality </li></ul><ul><li>Come in all sizes and shapes: e-commerce, SEO, social, analytics </li></ul>
  14. 15. Selling Stuff
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  17. 23. HTTP://BLOG.STEALTHMODE.COM/2010/05/WORDPRESS-AS-A-BRAND/ <ul><li>@hardaway </li></ul><ul><li>www.facebook.com/francine.hardaway </li></ul><ul><li>816.WRITTEN </li></ul>

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