ALEX'S Hair Salon Strategy Analysis

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This is SWOT strategy analysis and objective researched for West Coast University Class Project

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ALEX'S Hair Salon Strategy Analysis

  1. 1. ALEX’S BEAUTY SALON & PROFFESIONAL HAIRSTYLES STRATEGY ANALYSIS West Coast Presentation Project by Haryo
  2. 2. Background <ul><li>ALEX’S Salon located at Jalan Ngagel Madya 42 Surabaya. This salon was built and maintenanced by mr.Alex (as customers known). This salon is known for mr.Alex’s good cutting and hairstyling technique, beside the price rate is cheaper than other. </li></ul>
  3. 3. Stock Keeping Units <ul><li>ALEX’S Salon hold about 60 items from various product (Wella, L’oreal, etc). This items used at some therapy services like hair spa, hair coloring, hair curly/flattening service, creambath, etc. </li></ul>
  4. 4. ALEX’S SWOT Matrix <ul><li>THREATS </li></ul><ul><li>Other with same level of ability will open the </li></ul><ul><li>same service, since this business model is </li></ul><ul><li>easy to replicate. </li></ul><ul><li>This salon cannot growth for everything is </li></ul><ul><li>depending on Mr. Alex ability. </li></ul><ul><li>- Capsters stealed by other salons. </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>Hold Cutting & Hairstyling trainings. </li></ul><ul><li>Open new branch at other area. </li></ul><ul><li>Join with other party at franchisee form </li></ul><ul><li>business. </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Lack of professional staff (capsters). </li></ul><ul><li>All main services handled by Mr. Alex self. </li></ul><ul><li>Simple room decorating & simple </li></ul><ul><li>equipment. </li></ul><ul><li>STRENGTHS </li></ul><ul><li>Known for Mr. Alex cutting & hairstyling </li></ul><ul><li>technique. </li></ul><ul><li>Known for cheap price. </li></ul><ul><li>Known for good hairstyle (ladies). </li></ul>
  5. 5. Objective <ul><ul><li>Reinventing new hair cutting & style, so capster get interest to learn again. </li></ul></ul><ul><ul><li>Retraining old capster as Mr. Alex’s replacement. </li></ul></ul><ul><li>Standardizing ALEX’S cutting & hairstyling style. </li></ul><ul><li>Focusing market on young professional lady. </li></ul><ul><li>Training student to take position as first stylist on franchiser salon. </li></ul>THREATS <ul><ul><li>Course student could train more as capsters at ALEX’S Salon. </li></ul></ul><ul><ul><li>Redesign room and standardizing for ALEX’S franchisee salon. </li></ul></ul><ul><li>Create cutting & hairstyling class with ALEX’S certification. </li></ul><ul><li>Join Franchisee Exhibition to seek partnership. </li></ul>OPPORTUNITIES WEAKNESSES STRENGTHS
  6. 6. Action Plan <ul><li>S-O objective : </li></ul><ul><ul><li>Create training lesson. </li></ul></ul><ul><ul><li>Create student evaluation standard. </li></ul></ul><ul><ul><li>Create ALEX’S standard certifications. </li></ul></ul><ul><li>W-O objective : </li></ul><ul><ul><li>Redesign room & create standard for room and equipment design, exclusive for ALEX’S. </li></ul></ul><ul><ul><li>Create training prolongation as capster at ALEX’S which will affect their training evaluation. </li></ul></ul>
  7. 7. Action Plan <ul><li>S-T objective : </li></ul><ul><ul><li>Create new hair cutting & style exclusive for ALEX’S. </li></ul></ul><ul><ul><li>Create questionaire to know customer needs (especially on young professional lady as target customers). </li></ul></ul><ul><li>W-T objective : </li></ul><ul><ul><li>Retraining old-potential capster, configuring as Mr. Alex replacement, also as Mr. Alex representative at Franchiser salon. </li></ul></ul><ul><ul><li>Create ‘Mr. Alex replacement’ standard ability. </li></ul></ul>
  8. 8. Presentation’s - END -

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