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Bitte decken Sie die schraffierte Fläche mit einem Bild ab.
Please cover the shaded area with a picture.
(24,4 x 7,6 cm)
Strategies for Corporate Change & the New Role of HR
Driving social adoption and change in the enterprise
Twitter: @haraldschirmer
Web: harald-schirmer.de

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Public
Corporate HR Development & Organizational Development
› Since 1871 with headquarters in Hanover, Germany
› Sales of €33.3 billion
› 177,762 employees worldwide
› 300 locations in 49 countries
Continental Corporation
Overview
Februar 6, 2015
2Harald Schirmer © Continental AG
Chassis &
Safety
22%
Powertrain
19%
Interior
20%
Tires
28%
ContiTech
11%
Sales by division in %
Status: December 31, 2013

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Corporate HR Development & Organizational Development
Continental Corporation
300 Locations in 49 Countries
Februar 6, 2015
3Harald Schirmer © Continental AG
Status: January 2014*Headquarters in Hanover
Europe
South America
Argentina
Brazil
Chile
Asia
South
Korea
Sri Lanka
Taiwan
Thailand
United Arab
Emirates
Algeria
Republic of South Africa
Morocco
Africa Australia
Austria
Belgium
Denmark
Finland
France
Germany*
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Czech
Republic
Hungary
Kazakhstan
Poland
Romania
Russia
Serbia
Slovakia
Turkey
North America
Canada
Mexico
USA
Sweden
Switzerland
United Kingdom
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
Columbia
Ecuador

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Corporate HR Development & Organizational Development
Me @ Continental AG:
› Enterprise 2.0 - Social Business Adoption / Digital Transformation / GUIDEs
› Leading Change - Organizational Change Management Framework
› Culture Development - OUR BASICS / core values
About me …
Februar 6, 2015
4Harald Schirmer © Continental AG
GALLUP says: my top 5 strengths:
Futuristic - Strategic - Achiever - Individualization - Activator
Twitter: @haraldschirmer Web: harald-schirmer.de

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Corporate HR Development & Organizational Development
3 Great Partners
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5Harald Schirmer © Continental AG
behavior
change
culture social
it’s all about attitude!

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Corporate HR Development & Organizational Development
Challenge 5 (questions)!
Februar 6, 2015
6Harald Schirmer © Continental AG
+ How What WhenWhy Who+ + +

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Corporate HR Development & Organizational Development
1. Why change anything?
Februar 6, 2015
7Harald Schirmer © Continental AG
no thanks – to busy, no time!
build a shared
vision
give
relevant reasons
set clear
goals

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Corporate HR Development & Organizational Development
2. How to find real benefits?
competence – builds trust
Februar 6, 2015
8Harald Schirmer © Continental AG
Resistant behavior
= good indicator for
missing relevance
investments are made by the believe in benefits

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Corporate HR Development & Organizational Development
3. What to keep & change?
Februar 6, 2015
9Harald Schirmer © Continental AG
Winning a team over
makes a big difference
(as needed in virtual, global teams)
Change is easier
if there are less options
(as in disciplinary hierarchy)
tools
rights rules
approval process
question
steering = short term / engaging = long term

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Corporate HR Development & Organizational Development
4. Who can do it / who is needed?
Februar 6, 2015
10Harald Schirmer © Continental AG
find people
who want to make a difference
and 1000 brains are more than one ;-)
mind the “not invented here” syndrome

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Corporate HR Development & Organizational Development
5. When? … is the right time
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11Harald Schirmer © Continental AG
ignore
fight
improve
learn
Change
productivity benefit
understand and act based on the typical change phases

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Corporate HR Development & Organizational Development
Give me 5 (answers)!
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12Harald Schirmer © Continental AG
+ How What WhenWhy Who+ Success=+ +
give a good
reason
build
competence
take
decisions
assign
resources
plan, act,
show

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Corporate HR Development & Organizational Development
What about culture?
You can not “manage” culture - it is how you / your company acts
Februar 6, 2015
13Harald Schirmer © Continental AG
Control or Trust Delegate or Collaborate
Boss or Leader
› or
Engaged
Steered
› or
Freedom
Rules
› or
Network
Hierarchy
› or
Transparency
Protection
› or
Respect
Power
Role model
words are weak!

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Corporate HR Development & Organizational Development
same people
always
come up with
same results
use the power of
gender, internationality, age, education level, experience…
Culture / Diversity / Creativity
Februar 6, 2015
14Harald Schirmer © Continental AG
culture is
not a problem,
it’s your asset
› invite
› listen carefully
› respect
› try
› share
› allow mistakes
› collaborate
› hand over

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Corporate HR Development & Organizational Development
responsible for:
› Leadership development
› Career planning
› Works Council
› Contracts
› Goals and Feedback
› Recruitment
› Retirement
› …
Role of HR > enable & develop people
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15Harald Schirmer © Continental AG
Human
Resources
Human
Relations
networking,
crowd-sourcing,
collaboration,
sharing…
is all
about people!

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Corporate HR Development & Organizational Development
HR and it’s possible impact!
3 levels of impact for people development
Februar 6, 2015
16Harald Schirmer © Continental AG
Personal
level
Social
level
Structural
level
Human Relations set’s the speed for Digital Transformation

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Corporate HR Development & Organizational Development
Be the change
you want to see
in the world
Februar 6, 2015
17Harald Schirmer © Continental AG
Mahatma Gandhi

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Corporate HR Development & Organizational Development
for your attention!
Thank you
Februar 6, 2015
18Harald Schirmer © Continental AG
Love to get your feedback!
Twitter: @haraldschirmer
Web: harald-schirmer.de