1. Cultural Di7s

2. Individualism/
Collectivism
Power Time
Distance Orientation
Culture
Uncertainty Masculinity/
Avoidance Femininity

3. Individualistic
or selfish?
Different
levels of On time?
power?
Culture
Distinction
Minimizing
between male
uncertainty?
and female?

5. Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective

6. Individualism
Communitarianism

8. We seek
individual happiness.

9. We are born into a
family .

10. I decide
on my own.

11. We serve society
.

12. Sequential
Synchronic

14. I easily change
plans .

15. We depart on
schedule!

16. Past and
Present
Future

18. We are oriented towards
the future.

19. We are proud of our past.

20. Universalism
Particularism

22. Rules apply equally.

23. We need to count on
ourfriends .

24. Neutral
Affective

26. We are in control of
ourfeelings .

27. We show we are excited!

28. Specific
Diffuse

30. A friend is a friend in
all respects .

31. My life is divided
into business and private.

32. Achieved
Status
Ascribed
Status

34. What we have accomplished
so far …

35. I have an undisputed
position .

36. Internal
Orientation
External
Orientation

38. We can dominate
nature.

39. We have to adapt to
external circumstances.

40. Individualism/
Collectivism
Internal/
Time
External
Orientation
Orientation
Culture
Achieved/
Universalism/
Ascribed
Particularism
Status
Specific/ Neutral/
Diffuse Affective

41. Individualistic
or selfish?
Who is in
All at once?
control?
Culture
Do we have
Rules or
to prove
relationships?
ourselves?
How far do
Do we display
we get
our emotions?

42. Read More

43. ⁄ Harald Felgner
⁄ A spectrum of projects, from international marketing to IT.
⁄ xculture.felgner.ch

44. Image Credits

45. /webel/63951310/ /liewcf/894035077/
/kamoda/2816743013/ /sf2006/1427327612/
http://www.flickr.com
/srboisvert/45435603/ /colm/2467012869/
/artisancakes/3266608178/ /maxchernitsov/2976487007/
/haraldfelgner/2562007227/ /maxchernitsov/2977334764/
/gumtau/3589075516/ /maxchernitsov/2977419416/
/roboppy/137977139/ /totalaldo/2400635097/
/ambernussbaum/2505536646/ Paramount Pictures

46. /mindgutter/5697895/ /teejaybee/758753661/
/joi/522695099/ /23065375@N05/2235525962/
http://www.flickr.com
/powerhouse_museum/3251833363/ /anirudhkoul/2523651888/
/library_of_congress/2722928662/ /nick777/565229268/
/p0psicle/3734126673/ /der_bobbel/2600591128/
/julishannon/2434691031/ /amalthya/84364820/
/good_day/88529908/
/lydur/2333875782/