Swtes lite success with traffic exchange safe list

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Swtes lite success with traffic exchange safe list

  1. 1. 10/1/2009 S UCCESS W ITH T RAFFIC E XCHANGES Getting The Best Results Possible Hundreds of thousands of people use traffic exchanges to try to earn money online. Traffic exchanges are a low-budget way to get people to see your offer but that doesn’t mean that you should take it any less seriously than if you were paying $1 a visitor. After all, the traffic costs you time and effort and that has a monetary value. This book will teach you how to make small changes to what you’re currently doing to make sure you get the results you want. This document © Troy Wray 2009. All rights reserved. This document may be freely distributed and given away but may not be sold. The document can be rebranded by joining VitalViralPro but may not be modified in any other way or reverse engineered. Troy Wray 10/1/2009Success With Traffic Exchanges © 2009 VitalViralPro.com 1
  2. 2. 10/1/2009Introduction....................................................................................................6 ROI .............................................................................................................7A Taster .........................................................................................................8What Is A Traffic Exchange? ............................................................................9 What You Might Not Know… .........................................................................9 Surf Ratio ....................................................................................................9 Surf Timer ................................................................................................. 10 Delivery Rate ............................................................................................. 11 Membership & Unique Views....................................................................... 11 Popularity .................................................................................................. 12 Performance .............................................................................................. 12 Anti-cheat System ...................................................................................... 13 Autosurfs................................................................................................... 13 Referral Commissions ................................................................................. 13 Credit Commissions .................................................................................... 14 Surf Breakers ............................................................................................. 14 Speed ....................................................................................................... 15 Audio & Video ............................................................................................ 15 Terms Of Service ....................................................................................... 16 Pop-ups..................................................................................................... 16 Other Bits & Pieces .................................................................................... 16Assigning Credits .......................................................................................... 17Earn More Credits Surfing .............................................................................. 18 Beating the timer ....................................................................................... 18 Using the right browser .............................................................................. 19 Which traffic exchanges to surf simultaneously ............................................ 19 Surfing ...................................................................................................... 20 Setting up further groups ........................................................................... 20Buying Credits .............................................................................................. 22Delivery Rate – Add Your URL Multiple Times ................................................. 23Banners ........................................................................................................ 24 Creating Banners ....................................................................................... 24Text Ads ....................................................................................................... 25Creating Your Own Splash Pages ................................................................... 27Success With Traffic Exchanges © 2009 VitalViralPro.com 2
  3. 3. 10/1/2009 Variety – Stand Out From The Crowd .......................................................... 28 Make Your Text Specific ............................................................................. 29 Open The Page In A New Window .............................................................. 30 Hosting Your Splash Page ........................................................................... 30Creating Your Own Squeeze Pages ................................................................. 31 What Details To Ask For ............................................................................. 32 Privacy Statement ...................................................................................... 32 Be Specific About What They’re Signing Up To............................................. 32 NEVER Trick People On To Your List............................................................ 33Branding YOU! .............................................................................................. 34Dynamic Surf Ratios And Team Surfing .......................................................... 35Rotators ....................................................................................................... 36Viral Bars ...................................................................................................... 37Micro-Profitability Vs Macro-Profitability .......................................................... 38 Macro-profitability ...................................................................................... 38 Micro-Profitability ....................................................................................... 39 Micro-profitability by back-end promotion .................................................... 41 Micro-profitability using a downline builder .................................................. 41Using A Downline Builder ............................................................................... 42 How Do You Get Referrals? ........................................................................ 42 What If They’re Already Members Of The Exchanges? .................................. 43 Downline Integrity ..................................................................................... 43 But There Are So Many Downline Builders?.................................................. 44Choosing The Right Traffic Exchanges ............................................................ 45 Monitor While You Surf............................................................................... 46 You Should Start With Popular .................................................................... 46 Then Migrate To Performance..................................................................... 47 Track & Test Always................................................................................... 47PART II – ADVANCED.................................................................................... 48The following sections are in the full version of this book only:What Programs To JoinMultiple ProgramsSuccess With Traffic Exchanges © 2009 VitalViralPro.com 3
  4. 4. 10/1/2009The Wrong WayThe Right WayScamsWhat To Look For In A ProgramResidual IncomeKeep A Swipe FileYour Model – Funnels & PipelinesMap Out Your Model / ProcessSegmenting Your ListIf You Can Draw You Can Create Your Own ModelSignal To NoiseInfluenceThe OfferSelling An Affiliate ProductShowing The Sales Page DirectlyUsing A Splash PageUsing A Squeeze PageSelling Your Own ProductBuilding A ListGetting Signups To A ProgramConclusionThe Food ChainSingle-Tier ProgramsTwo-Tier ProgramsMulti-Level ProgramsBuild Your ListCreate Your Own ProductThe Funded ProposalGetting Paid To Build A ListMethod 1Method 2Funded Proposal Part IIMake The Tools You Use Pay For ThemselvesWho Are Surfers?Optimizing A Splash PageThe Split Test / Beat The ControlAdvanced TestingThe Solution To ‘Beat The Control’Traffic Exchange Customization Of Splash PagesSuccess With Traffic Exchanges © 2009 VitalViralPro.com 4
  5. 5. 10/1/2009TrackingHow To TrackAutorespondersBlacklists & WhitelistsDouble Opt-InCreating Follow Up EmailsHow Many And How OftenSpread the emails out further as time goes onMake the first few content-richCreate a series spanning at least a year (eventually)They have to be time-insensitiveHave as high a ‘free content’ to affiliate links ratio as possibleUsing Broadcast EmailsViral PromotionConclusionResources This document © Troy Wray 2009. All rights reserved. This document may be freely distributed and given away but may not be sold. The document can be rebranded by joining VitalViralPro but may not be modified in any other way or reverse engineered.Success With Traffic Exchanges © 2009 VitalViralPro.com 5
  6. 6. 10/1/2009SUCCESS WITH TRAFFIC EXCHANGESGetting The Best Results Possible INTRODUCTIONDo you use traffic exchanges? Are you confident that you’re doing everythingright in order to get the best results you could be? The Best AND Worst Thing About Traffic Exchanges Is That The Traffic Is ‘Free’ !!Has this guy lost his marbles? What IS HE ON ABOUT? I’m regretting buying thisbook already…I’m serious. Of course it’s great that anyone can get ‘free’ traffic using trafficexchanges – they don’t pay for it, right?And because they don’t pay for it, many people throw that free traffic down thedrain – wasting it by not doing things properly.Free is NOT FREE!!I’m sure there’s proper terminology for the psychology involved but many peopledon’t associate a value to the time they spend surfing; but if I said to you, “youhave a choice of surfing 1 hour or 4 hours for 1000 credits”, you’d assign a valueto your time then, wouldn’t you?I hope that you’re not so flippant with your traffic. But if you are right now thenlook on the bright side – you have the most to gain from this book!So the point about the ‘best and worst’ comment is that if everyone had to payfor their traffic, everyone would try harder to improve what they’re doing. Sincemany people perceive the traffic as free, they don’t treat that traffic (in the senseof caring how wasteful they are) as if it had cost them anything – but it did!Success With Traffic Exchanges © 2009 VitalViralPro.com 6
  7. 7. 10/1/2009ROIIn this book, you’re going to learn how to get the most from traffic exchanges.I’m going to use the shortcut expression ROI (return on investment) referring tothe end-to-end process and I’ll leave it up to you exactly what you define asreturn and what you define as investment.For example, if I only buy traffic and use it to promote and sell an ebook or otherdigital product, I would probably consider my ROI to be simply the money Imake per amount of money spent buying credits.If I’m selling an ebook at $27 and I buy credits at $10 per 1000 and average 1sale per 1000 visitors, I make $27 for every $10 spent – that is my ROI. I couldexpress it as a profit of $1.7 per $1 spent.I don’t expect you to buy traffic necessarily but see how easy it is to measureROI in this case. If the ROI is positive, I’m going to keep doing it. If it’s negative,I’d be foolish to keep doing it (assuming making money is my goal; it isn’t alwaysbut we’ll assume it is).If I tend to surf to earn my credits then the situation is a little more vague andit’s harder to calculate a ROI but it can still be done.If it takes me 4 hours to surf and earn those credits then I could say I’m earning$27 per 4 hours or a fraction under $7 an hour. That would be the best way toexpress my ROI in that instance.By way of one more example for now, suppose I’m not selling an ebook but I’mgetting leads into an autoresponder list with a view to promoting affiliateproducts to that list.Trying to calculate the ROI in terms of money made is now complex and I’llcover this later in the book. But for now, let’s just say I might then express myROI as x leads per $ if I buy my credits or x leads per hour if I surf for credits. Inother words, I’m separating the lead gathering from the monetization of the list.Don’t worry if you don’t follow this for now.Ultimately, this book is about improving your ROI, however you care to define it.But we must agree that if you don’t already know what it is, you need to workout a definition and measure it. You’ll see plenty more examples throughout thisbook.Success With Traffic Exchanges © 2009 VitalViralPro.com 7
  8. 8. 10/1/2009 A TASTERThis book is going to cover lots of different ways to improve your ROI. Some ofthem will be small tweaks; some of them might be a significant or completestrategy change.For example:  How to improve the CTR (click through rate) of a splash page  Why, when and how to use squeeze pages  The importance of branding  How to earn maximum credits while surfing  How to get traffic for free  The funded proposal  Building a list  Using an autoresponder  Keeping a swipe file  Measuring – the key to maximizing ROISo the book will be diverse and hopefully interesting. And I hope you won’t findit frustrating that it jumps from topic to topic; I thought it was too boring talkingabout sections that were too similar too close together. Since each sectionstands alone reasonably well, I hope it makes for an easier read.Remember, this book is about traffic exchanges. I may mention other trafficsources throughout the book but they’re not covered in depth.And one thing I apologize for now because I’m going to do it a lot…You’re going to see ‘see section xxx’ or ‘see later’ or ‘see elsewhere’ quite a bitbecause while I need to mention something, I don’t want to get into detail in thesection I’m in. Plus many of the bits that I refer to would need to be said inmany places so they’re only written once and then referred to, ok?Also, I don’t want to break the flow of the book by constantly mentioning onlineservices or products – there’s a link to all the resources you need at the end ofthe book.So with that said and to make sure we’re all definitely on the same page…Success With Traffic Exchanges © 2009 VitalViralPro.com 8
  9. 9. 10/1/2009 WHAT IS A TRAFFIC EXCHANGE?I’m sure you know exactly what a traffic exchange is but just to make sure everyreader is on the same page…In purest terms, a traffic exchange simply enforces an agreement betweenmembers to view one another’s’ offers.Simple, huh?To enforce this agreement, traffic exchanges all have their own currency calledcredits – to have someone view your offer costs you credits. If you don’t haveany credits, you can earn them by viewing other peoples’ offers. You can also(generally) buy credits if you don’t want to earn them.And through that simple concept, millions of offers are ‘exchanged’ daily on themany traffic exchanges.What You Might Not Know…It’s useful to have a slightly deeper understanding of how a traffic exchangereally works. Most people never need to think about some of these things butit’s worth spending a moment to consider…Surf RatioThe first thing to understand is the surf ratio. Believe it or not, some peopledon’t even know what the surf ratio is on the exchange they’re using!! That’s likeme asking you to work for me and you saying yes, but I haven’t told you howmuch I pay.The surf ratio is normally 1:1 for upgraded members and something higher forfree members, like 1:2 or 1:3 credits per page surfed.To avoid spoiling the flow of the book, assume upgraded members get 1:1 andfree members get 1:2.Surf ratio will usually be the primary reason to upgrade in a traffic exchange: assoon as you upgrade, you start getting one credit per page view instead ofhaving to view 2 or 3 pages for 1 credit.Success With Traffic Exchanges © 2009 VitalViralPro.com 9
  10. 10. 10/1/2009Clearly this has a direct effect on your ROI – you pay x dollars a month but youget a better surf ratio. The more you surf, the more benefit you get from thatupgrade. You’ll often get ‘free’ credits thrown in every month with an upgradetoo. And there are other benefits that we’ll coverlater.The free members are absolutely essential for a traffic The better surfexchange!! Without them, the economy would break ratio anddown and the currency, the credit, would collapsebecause the exchange wouldn’t be able to supply all (wherethe traffic. applicable)Think about this for a second. If an exchange reduced surfoperated on a pure 1:1 basis for everyone, therewould never be any surplus traffic. The exchange timer are thecouldn’t sell credits. And there would have to be no most important‘leaks’ in the system whatsoever or all the creditswould gradually drain away. reasons toHaving free members at a 2:1 ratio gives the upgrade in aexchange room for maneuver – they get ‘spare’ traffic trafficthat they can then sell as credits, use as rewards,even use to give upgraded members a better than 1:1 exchangesurf ratio.The traffic ultimately has to come from members surfing. As long as that ishappening and there’s the right balance of free to upgraded members, theexchange should run ok.Surf TimerAn important facet of an exchange is how long is the surf timer. This is part ofthe exchanges role in forcing the page exchange – how long you have to viewthe page to earn a credit.In many ways it doesn’t matter too much. A short timer means people don’t seeyour page for so long but conversely, you earn credits faster.Most people would consider 3 seconds to be too short and longer than 15seconds to be too long (I don’t know any as low as 3 seconds – most will be 5-15 seconds)Success With Traffic Exchanges © 2009 VitalViralPro.com 10
  11. 11. 10/1/2009It’s personal preference but it’s something that people have tested and a longsurf timer does create a higher response for your pages.However, when looked at in ROI terms, getting a 50% better CTR on a page isnot good for your ROI if the surf timer is twice as long (meaning you only earnhalf the credits).All other things being equal, it’s better to show 1000 pages of 1% CTR than 500pages of 1.5%Delivery RateI was duped by a traffic exchange some time ago. They had an incrediblyattractive deal where you could buy a lot of credits for a very low price.Guess what? I guess a lot of people took them up on the offer because theirdelivery rate slowed to a crawl. What’s the point of having 10,000 credits in youraccount if you can only get 5-10 page views a day? (and this exchange wasworse than that!)While there may be good reason for only having your pages delivered at 5-10 aday, you want that to be through choice, not through inability of the exchange todeliver.At the same time, only the biggest exchanges can deliver hundreds or thousandsof page views for your page per day.There are bound to be exceptions but if you can get 50-500 views of your page aday on one exchange, that’s probably good enough.Membership & Unique ViewsIt’s good to know or estimate the number of active surfers on the exchange atany one time. If at certain times of the day there are only 10 surfers then (a)your pages aren’t going to get delivered very quickly and (b) if they do, they’reonly going to be seen over and over by the same people.Now some people get hung up on ‘unique views’ and size of membership (ormore precisely, number of active surfers) is tied in with that.Some people don’t want to think that the same people are seeing their pageseveral times. They want to believe that every view of their page will be by anew pair of eyeballs.Success With Traffic Exchanges © 2009 VitalViralPro.com 11
  12. 12. 10/1/2009Some people have never even thought about it !!And some people realize that not all their page views will be by fresh eyeballsand realize that’s good !!You see, some people will tell you that people need to see your splash page 6.78times before they’ll take action. Of course, these people just regurgitatesomething they read once and have probably never tested for themselves, meincluded – how can you?I test and measure a lot of things but analyzing and correlating that would bebeyond me.But I agree with the principle. There’s no need to actively seek to have yourpage seen 7 times by the same people. But don’t get hung up about reading thatsuch and such an exchange only has 70% unique visitors (people viewing yourpage). It isn’t going to do any harm.But I’ve seen exchanges with 10% unique views and I wouldn’t want my pagesbeing shown there – that’s too extreme.Unless you frequent very small exchanges, this isn’t likely to be an issue for you.PopularityThere’s a popular site called AffiliateFunnel - if you’ve been on traffic exchangesany length of time, you’ll know them – they let people vote for their favoritetraffic exchanges. Then they rank the exchanges based on votes so that youknow which traffic exchanges to join.This is a great way to get started with traffic exchanges – look for the sites thathave been rated highly by votes – they display a prominent ‘badge’ displayingtheir current popularity vote.While popularity is a good indicator, it’s not as good as…PerformanceThere’s another website that ranks traffic exchanges by doing their ownindependent testing. They are TrafficHoopla.Every week, they rank the exchanges based on their testing so again it’s a greatsource for choosing which traffic exchange(s) to use.Success With Traffic Exchanges © 2009 VitalViralPro.com 12
  13. 13. 10/1/2009Anti-cheat SystemNever use a traffic exchange that doesn’t use an anti-cheat system.Without an anti-cheat system, it would be very easy for someone to write asoftware program that surfed automatically to earn them credits. If that werehappening on an exchange you were using to show your pages, your pagesaren’t going to be seen by a human at all! The usual anti-cheat system is the images you have to click on when you’resurfing. Typically you have to match the shown image with one of four randomimages. This can still be cheated and any decent exchange looks at other thingsalso to determine if someone is using a ‘bot’ – the usual term for an automatedcheating ‘surfer’.Which brings me neatly on to…AutosurfsI think of autosurfs in the same way I think of flies – why on earth were theyinvented?With an autosurf, you earn credits just by letting yourbrowser sit there while the system automatically rotates Don’t waste amembers’ pages. Great. That’ll work! single breath on autosurfs. I’veWhat people think they are gaining by earning loads ofcredits (albeit really easily) and then having their pages never metshown on autopilot to someone who’s probably not even anyone within the room, much less studying the pages is beyond me. anything good to say about themReferral CommissionsThis interests you I’m sure – earning money. I hope whenyou’ve read this book, there’ll be another non-monetary commission thatinterests you…Commissions are great. If you refer someone to a traffic exchange, it’s good andright that you earn commission for doing that and as you’ll see in anothersection, you can cover the cost of your own upgrade – and that is really cool andworthwhile.Success With Traffic Exchanges © 2009 VitalViralPro.com 13
  14. 14. 10/1/2009Don’t make it a goal to promote only traffic exchanges just to get commissionsthough – you’re unlikely to build a life-changing income that way.Some exchanges might pay a one-off referral fee but more commonly you’ll get apercentage of the monthly fee your referrals pay – residual income! Much moreon that later!Credit CommissionsThese don’t have the same sexiness as money commissions for many people butthey do for me – and much more so!Many exchanges ‘pay’ you a small percentage of your direct referrals’ earnedcredits. So if they surf and earn 1000 credits, you might get 50 credits.Doesn’t sound a lot but if you have 20 surfers doing that every month, that’s a1000 free credits every month.Have that going on in a few traffic exchanges and you can dramatically increaseyour ROI – to infinity and beyond (aside: if you measure your ROI as percentage return on your investment andyour investment is zero because you get free traffic – your ROI is infinite)Some traffic exchanges even have multi-level credit commissions – meaning youearn credits on the surfing not just of your direct referrals but 2, 3 or even morelevels of your downline too! That’s really cool. I have one exchange that I get1000’s of free credits a week because I have a multi-level downline of over 7000people. That doesn’t happen overnight but I’ll show you how you can do thatlater.Surf BreakersIf you’re surfing to earn credits, there’s nothing worse than pages that spoil yoursurfing. Pages with audio that you can’t mute, pages with pop-ups that have tobe clicked and the worst culprit of all – the frame-breaker.This is a website that ‘breaks-out’ of the traffic exchange altogether and meansyou have to log in again to start surfing.Even on a well-run exchange these type of pages will crop up occasionally andyou should report them (most exchanges have a report button for that veryreason).Success With Traffic Exchanges © 2009 VitalViralPro.com 14
  15. 15. 10/1/2009But if too many pages fall into that category and nothing ever seems to be doneabout them then you’re surfing on a not very well run traffic exchange and youmight want to think about spending your time elsewhere.SpeedYou want the traffic exchange to be fast at serving up the pages while you surf.If the surf timer is supposed to be 7 seconds then you should be able to earnclose to 500 credits (at 1:1) an hour and that’s factored into your ROI. If the surfbar and timer don’t fully load and start the countdown for 2 seconds, that bringsyour hourly rate down to 400 credits.If the pages you’re viewing don’t fully load in the 7 seconds, don’t worry about it– that’s their problem, not yours. Don’t feel obliged to wait for the page – theyshould be ensuring their page loads quickly and guess what – we’ll cover that inthis book too!!Audio & VideoIf you put audio on a page, make sure that it can be stopped easily and that it’sobvious how to stop it – don’t have the pause button right at the bottom of along page. If your audio is too annoying, surfers will report your page frequentlyand it may get suspended.Treat others as you would like to be treated applies here.Video with audio is obviously similar, make sure it can be paused easily.The jury is out on how worthwhile it is to have video on the surfed page so theonly advice is to test. Since people will only see a small amount of any video orhear a few seconds of audio, that has to be enough to capture their attention(along with any headlines).I don’t like audio on pages but that’s just a personal preference and I’ll tend tomute them instantly (if I can). And as many surfers surf multiple pages inmultiple tabs, audio can be a pain for them.Just be aware of the issues and test – if audio or video makes a positivedifference, use it.Success With Traffic Exchanges © 2009 VitalViralPro.com 15
  16. 16. 10/1/2009Terms Of ServiceAll traffic exchanges have terms of service that you need to abide by. Thatmeans primarily that the pages you put into rotation must meet their rules.Those rules are there to protect other surfers and the exchange so don’t try toflout them.The common terms that apply to the sites you add are no pornography oroffensive pages, no racial or otherwise discriminatory pages, no gambling,‘warez’ – illegal pirate downloads, and nothing that would in any way cheat thesystem.Doing anything against the terms accidentally with a minor issue might get you awarning but a blatant violation will get your account suspended without noticeand you may well get banned from other traffic exchanges at the same time.That could include your email address, your name, your IP and the sites youtried to promote.Pop-upsAnything that automatically pops up and needs the surfer to click to get rid ofbefore they can carry on surfing is going to annoy the surfers and get your sitereported. If you have a pop up, it shouldn’t HAVE to be clicked before the surfercan go to the next page.Be sensitive to the medium you’re promoting on. What might be fine as a link tosend someone in an email may not be appropriate or welcomed on a trafficexchange.Other Bits & PiecesWhat else?You should enjoy the exchange you use. Many exchanges have random rewardbonuses, some even have games you play while surfing. As long as they don’tdistract too much from viewing pages then that’s fine. But if you play gameswhile surfing and don’t pay attention to the pages, other people will be doing itto you.Success With Traffic Exchanges © 2009 VitalViralPro.com 16
  17. 17. 10/1/2009 ASSIGNING CREDITSWhen you add a URL to a traffic exchange, it doesn’t go into rotation straightaway – it has to have credits assigned to it.You can assign credits manually; giving you control over how many times theURL will be shown. That’s useful if you want the opportunity to review resultsbefore assigning the next batch of credits. But it’s also a chore to have to keeplogging in to assign more credits.It may also mean that you forget or aren’t aware that a certain campaign hasstopped running.The other option is to have some of all your credits auto-assigned. That meansthat whenever you earn credits, some or all of those credits can be automaticallyadded (assigned) to your chosen URLs. The system is flexible so you can have allyour credits added to one campaign or added to different URLs in differentratios.Some traffic exchanges insist on a minimum percentage being auto-assigned tohelp keep their exchange running smoothly.Use these features to suit the way you want to work.Success With Traffic Exchanges © 2009 VitalViralPro.com 17
  18. 18. 10/1/2009 EARN MORE CREDITS SURFINGAnother simple way to maximize your results is to earn more credits for yoursurfing time. You may already be doing this and you may have read about itelsewhere. It’s pretty common.There is a limit on how many credits you can earn per hour in each trafficexchange. This is because each traffic exchange has a minimum time that youmust view each member website before you earn your credits. At 10 seconds perpage, this limits you to a maximum of 360 pages per hour and in reality you’d belucky to achieve 250 pages per hour because of page load times etc. On a 1:1traffic exchange that means that in 1 hour you’ve earned enough credits to haveyour site seen by 250 other members.However, some of the traffic exchanges have 15 or 20 second timers meaningyou’ll only earn about half that.Beating the timerThere is a way to beat the timer though and earn manymore credits per hour (without cheating). The key is to Many people dosurf multiple traffic exchanges ‘simultaneously’. surf multiple exchanges but don’tEven if you only surf two traffic exchanges simultaneously, want to think ofyou’ve doubled your earning rate. other surfers doing it while they viewThe reason this works is that if you surf two traffic their pages!exchanges you can be reading one site on one exchange So be reasonablewhile the other exchange is loading the next site. and keep the trafficA word about the fairness of doing this: Most people who exchangeare surfing are trying to earn credits and so even if they community a happysee a site they’re interested in, they normally bookmark it and useful one!for later – not get distracted reading it there and then. Make sure you have time to view sitesSo if that’s how you work then clearly it only takes a and bookmarkfraction of the timer time to decide that you want to some for laterbookmark a page for browsing later. Consequently it’s easy viewingto surf 2 or more sites simultaneously and still bookmarkSuccess With Traffic Exchanges © 2009 VitalViralPro.com 18
  19. 19. 10/1/2009any sites you’re interested in to come back to later.Using the right browserMost modern browsers are now ‘multi-tabbed’ meaning you can load multipleweb pages in the same browser application. Firefox, Internet Explorer V7onwards and Crazy Browser all support tabbed browsing and are all suitablebrowsers for surfing multiple exchanges simultaneously.Many people rate Crazy Browser highly for surfing multiple exchanges as it has asmart pop-up blocker and useful indicators on each tab about the status of thepage loading. You can download Crazy Browser for free athttp://crazybrowser.comIf you try to use a non multi-tabbed browser, you’ll find it significantly lessconvenient so make sure you have a suitable browser.Which traffic exchanges to surf simultaneouslyClearly you can only surf the traffic exchanges that you’ve joined. What you wantto do now is to create groups of traffic exchanges for surfing.Assuming that you want to earn credits in all the traffic exchanges you’re amember of then you need to split them into manageable groups for surfing. Howyou do this is up to you but let’s say you’re comfortable browsing 3 trafficexchanges at a time.Fire up an empty browser and on the first tab, log into your first traffic exchangeand go to your surf/start page. Often this page will automatically open a newbrowser. What you need to do now is bookmark the surf page for that trafficexchange.Now do the same for the other two traffic exchanges. Because some of the surfpages will have opened in other browsers, you probably don’t have the 3 surfingtabs conveniently in one browser like you want.No worries. Assuming you have the surf pages bookmarked, close all yourbrowsers and open an empty one. On the first tab, recall your first surf pagefrom your favourites/bookmarks. Now create a 2nd tab and recall your 2nd surfpage from your bookmarks and similarly for the 3rd page.Success With Traffic Exchanges © 2009 VitalViralPro.com 19
  20. 20. 10/1/2009All being well, you now have your 3 surf pages in 3 separate tabs within thesame browser and you’re ready to go.Note: The above procedure is easier in Firefox and Crazy Browser because youcan open a whole group of bookmarks in one go. E.g. If you’d bookmarked 3surf pages in a group called group 1, starting with an empty browser you can goto group 1 in your bookmarks and click ‘open all in tabs’ or similar.Unfortunately, at the time of writing, IE7 doesn’t have this feature.Note also that if some time has elapsed since you bookmarked the surf pages,you may be prompted with a login screen before you can surf.Note: Under no circumstances try to surf the same traffic exchange inmultiple tabs - you could lose your account. Similarly, don’t be temptedby software that promises to automate surfing. Traffic Exchanges candetect cheating and your account will be terminated without notice.SurfingAssuming you have your 3 surf pages ready, it’s time to surf. It’s actually easierto do than it is to explain! Simply click from tab to tab, viewing the pages whilethe timer is counting down and clicking on the next button of any that havetimed down already. Some traffic exchanges might require you to click numbersor symbols and the location where you have to click may change. You may be alittle slower while you get used to the procedure but you’ll soon find you cancomfortably surf, bookmark any interesting sites and not waste much timewaiting for timers.Setting up further groupsSome people will say that to get the best results from the sites you’re promotingit’s probably better to be advertising them 100 times each on 10 different trafficexchanges than 500 times each on 2 because otherwise people will becomefamiliar with your pages.There may be some truth in this but if the page you’re promoting looksreasonably professional then it probably won’t make a lot of difference how youspread your credits. Some traffic exchanges may be better for what you’re tryingto promote than others. It all comes down to testing.Success With Traffic Exchanges © 2009 VitalViralPro.com 20
  21. 21. 10/1/2009However, I would recommend earning credits in 5-10 exchanges on a regularbasis. This means that you need to set up an additional 1 or 2 groups of 3 trafficexchanges like the group we’ve been discussing. Then, rotate your groups sothat you do one group today, another group tomorrow and so on. Or you coulddo group 1 for 1 week and group 2 for a week and so on.And on the subject of earning more credits…Success With Traffic Exchanges © 2009 VitalViralPro.com 21
  22. 22. 10/1/2009 BUYING CREDITSMost traffic exchanges allow you to buy credits. Remember, managing a trafficexchange is like managing a mini-economy. Sometimes the traffic exchange willhave an excess of traffic for the number of sites they have in rotation and willsell credits to encourage more sites into rotation. When they do, they often offera special price – look out for these, they can be very good value.Many people don’t want to surf and buy credits instead. Most traffic exchangeshave no real problem with that. Yes they depend on surfers to create the trafficbut the number of people looking to buy credits is usually very small comparedto the number of people surfing. If the traffic exchange has a problem, they’llstop selling credits for a while.The fact is, traffic exchanges want all kinds of members, they want paid, theyneed free so as long as the exchange is managed well, there’s rarely a problem.Except for the example I told you where an unscrupulous exchange was sellingsilly amounts of credits for a very low fee and I was greedy (stupid) enough togo for it. I knew it wouldn’t work, I even told myself well they’re so cheap,doesn’t really matter if they don’t get deliver quickly. Just can’t resist a bargain. Ijust checked, at the current delivery rate there I think my page will be in rotationfor about another 9,637 years and 43 days.Talking of delivery rate…Success With Traffic Exchanges © 2009 VitalViralPro.com 22
  23. 23. 10/1/2009 DELIVERY RATE – ADD YOUR URL MULTIPLE TIMESIf you do want your page delivered faster, you can add your URL multiple times.At any one time, your URL is 1 in say 1000 and that will determine your deliveryrate (along with the number of surfers active at that time). If you add your URL2 or 3 times then you’ll have that many slots out of 1000 and your delivery ratewill double or treble.Be aware though that if the delivery rate is low because of a low number ofactive surfers, you may be showing your page more times to the same surfers,which may or may not be desirable to you.Traffic exchanges have no problem with you doing this – you’d be entitled to fillthose slots with something – the exchange doesn’t care what you show.Success With Traffic Exchanges © 2009 VitalViralPro.com 23
  24. 24. 10/1/2009 BANNERSI’m referring here to the banners you can put in the traffic exchanges. A tinyfraction of people ever bother to set up banners but we’re talking aboutmaximizing your results – if you have banner credits, use them.They don’t generate huge results by any means but they can help brand you andcreate awareness of your campaign – depending on the design of the banner.Many traffic exchanges let you exchange credits for banner impressions often atmaybe a 30:1 ratio – you get 30 banner impressions per credit. Typical bannerresponse inside a traffic exchange is around 0.01% - 0.05% - 1 in 2000 to 1 in10,000. That seems low and it is but the branding and awareness benefit is hardto quantify.Don’t obsess over it but if you have credits to use, make sure they’re doingsomething for you.Creating BannersThere are numerous online services that let you create banners, normally bydragging and dropping elements on to the banner – so they’re fairly easy to use.Success With Traffic Exchanges © 2009 VitalViralPro.com 24
  25. 25. 10/1/2009 TEXT ADSAgain, referring to the text ads you can add in the traffic exchanges. Againpeople tend to not bother to set them up – but if you have credits, use them.I find this is where it’s especially useful to track. If you show text ads and theyjust lead to one of your main sales pages, how will you ever know whether yougot a click or not and whether that click led to a sale? After all, you’re often toldyou should use text ads but is there any point?Traffic exchanges will usually keep track of how many times your text link hasbeen shown and how many times it’s been clicked, so that part of the tracking isdone for you.Here’s a tip I’ve never seen anywhere else…There is a skill in writing and finding good performing text ads – and a goodperforming text ad can work well in othercircumstances (see the section on specific trafficexchanges elsewhere in the book). Use the tracking Many peoplefeatures (limited as they are) in traffic exchanges tohelp you write and test text ads and hone your skills. forget or don’tThere is a huge difference in response between bother to set updifferently written text ads. This is nothing to do banners and textwith the page the text ad leads to, just does thetext ad interest the visitor enough to click? ads. Make sureYou’re not going to make a fortune and it’s not you take fullgoing to make a huge difference to your bottom line advantage.if you use your text ads or not – unless you hit on awinner.And if you find the best performing text link on one exchange, it’s likely to be thebest you can do on other exchanges too.So get testing some text ads for fun. Don’t make it a main part of your activitybut aim to do the ‘beat the control’ as a background task to find the best text adyou can.Once you have that text ad, use it everywhere you can put text ads.Success With Traffic Exchanges © 2009 VitalViralPro.com 25
  26. 26. 10/1/2009Here’s another tip. Try to have 5 or 6 that perform reasonably well and rotatethem. The effectiveness of text ads will wear off, just like splash pages.Especially if you rely on the curiosity factor to get people to click – they’ll soonremember what it leads to.You have very limited space so be creative. The word free will boost response.Free report, free download, free credits – make sure the text ad is notmisleading though.Success With Traffic Exchanges © 2009 VitalViralPro.com 26
  27. 27. 10/1/2009 CREATING YOUR OWN SPLASH PAGESIt’s generally agreed that you should use splash pages in preference to salespages on a traffic exchange (I’ll cover squeeze pages in the next section). Thereasoning is simple: no-one has time to read a sales page while they’re surfingand a long sales page might not even load quickly enough on some of the short-timer traffic exchanges.If you’re promoting a business for example then they may well provide you withvarious promotional materials, including splash pages. You should almost alwaysuse the splash page in preference to the sales page.However, there are three huge reasons for creating your own splash pages:  If the business you’re promoting only has a sales page  You will stand out from all the people using the standard splash page  You can testThe first and second ones are obvious. The third reason may not be so obviousbut typically, the business you’re promoting will provide some kind of back-officestats telling you how many signups (or sales) you got and maybe how many hitsyou had.But the flow is usually splash page -> sales page -> signup form. And all theytell you is the end-end conversion rate (at best). If you see an end-endconversion rate of 0.1% (1 in 1000 people that see the splash page sign up), isthat a 10% CTR on the splash page and a 1% conversion rate of the sales pageor is it 1% CTR on the splash page and 10% conversion on the sales page?Knowing this is crucial if you want to improve your ROI and I’ve never seen abusiness yet that provides that level of detail.By adding your own splash page, you gain control and you can use simpletracking methods to measure and then refine your splash page. I talk much moreabout the mechanics of improving your splash page in the full version of thisbook.If you mentally reject creating your own splash page then believe me, you arerejecting one of the biggest opportunities to improve your ROI !!Success With Traffic Exchanges © 2009 VitalViralPro.com 27
  28. 28. 10/1/2009Many people assume that they would have to pay someone to create splashpages for them and/or that they would need web hosting.In fact there are online systems that anyone can use to create presentablesplash pages.The thing about splash pages is that they don’t have to be perfect. They justhave to meet the usual AIDA rules of thumb:  A – Attention  I – Interest  D – Desire  A – ActionThey certainly don’t have to look professionally created, though generally theyshouldn’t look totally amateur either.I do many of my own graphics even though I am one of the least artistic peopleyou could meet. But I do own PhotoShop and similar programs and it’s quiteeasy to buy stock graphics or photos and make them into something reasonable.And because you’ll know how to test, you can soon find a splash page that worksas well as professionally designed ones.The most important point is to have the call to action. While many surfers knowinstinctively to click a splash page if there isn’t a specific ‘click here’ button, noteveryone will.The prevailing trend right now is having a click here button with arrows pointingto it, leading the eye towards the hot spot.The best advice is to pay attention while you surf – see what grabs yourattention and then copy the idea – not too literally.If you’re creating your own anyway then create 3 as I described before and testthem. In all probability, one will stand out (in a positive or negative way) andyou can refine it to two that you then split test over time and improve.Variety – Stand Out From The CrowdThe best part about creating your own splash pages is that they’ll be unique.Success With Traffic Exchanges © 2009 VitalViralPro.com 28
  29. 29. 10/1/2009If you’re promoting something that everyone else is promoting, you may get theclicks where the standard splash page that everyone else is using doesn’t.Also, it’s worth having several splash pages in rotation for variety. Or run 1design for a few days then switch to another. Most people who test these thingsreport a similar phenomenon – that the effectiveness of many splash pages goesdown when it’s been in circulation a while.One could probably hazard a guess as to why – that many of the surfers are thesame day after day and may tend to ignore splash pages they know they’ve seenbefore.There’s also a reported effect that sometimes a splash page needs to have beenin circulation for a while before it begins to get a reasonable response.Make Your Text SpecificIf you took on board one of the earlier sections about tracking, you’ll recall thatby using tracking, you can split out the conversion rate of the splash page andthe sales page from the end-to-end conversion rate.So a 1% end-to-end conversion rate might be a sales page converting at 33%and a splash page converting at (getting a click through rate of) 3%.You might easily be able to create a splash page that gets a higher click-throughrate by making it less specific, intriguing, and curiosity-rousing.However, you’ll usually find that all that happens is the sales page conversionrate goes down.This is easy to understand. If your splash page is specific, you’ll get less clickthroughs but the people that do sure have an interest – they know what they’reexpecting to find and there are no surprises.If the splash page says something like “click here to change your life” – surepeople will click out of interest but then when they find out you’re selling aneBook on search engine optimization, they’ll backtrack just as fast.Much better (generally, but test) to make the splash page convey what thevisitor can expect when they click.Success With Traffic Exchanges © 2009 VitalViralPro.com 29
  30. 30. 10/1/2009Open The Page In A New WindowIf you’re creating your own splash page, arrange for the sales page to open in anew window – it makes life easier for the surfer and they’re more likely to leavethe page open while they carry on surfing.Hosting Your Splash PageAnother stumbling block for people thinking of having their own splash pages ishosting them. The splash page generally has to be stored on a serversomewhere – known as hosting the splash page.If you use one of the online services, they take care of the hosting for you.So in summary, there’s absolutely no reason not to have a go at creating yourown splash pages.Particularly if what you’re trying to promote only has a sales page and they don’tprovide you with suitable splash pages. Even a half-decent splash page will dobetter than the raw sales page in most cases (but test)The best online service for creating (and hosting) splash pages without doubt isAdKreator. It has readymade templates that you can just drag and drop graphicsand text on and end up with a slick splash page. No need to host or know athing about HTML.Success With Traffic Exchanges © 2009 VitalViralPro.com 30
  31. 31. 10/1/2009 CREATING YOUR OWN SQUEEZE PAGESI said in the previous section that having a splash page is almost alwayspreferable to showing the sales page on the traffic exchange.Well using a squeeze page is almost always better still. With a splash page, yourvisitor sees it and they either click or they don’t. If they click, they see thesignup/sales page and they either take action or they don’t. If they don’t, they’regone for good – you have no way of following up with them.If you use a squeeze page, the squeeze page (email capture form) is showndirectly on the traffic exchange and has some compelling reason and/or incentivefor them to give you their name and email address. It’s also ‘mysterious’ becausethey can’t find out more information until they do.Once they give you their name and email address, they go on yourautoresponder list and you can follow them up multiple times in the future.So even if you get less signups to a squeeze page than you get clicks on a splashpage, the ability to follow that person up way into the future far outweighs alower ‘action’ rate.Again, if you’re promoting a business where they provide the squeeze page, thatis preferable to not using a squeeze page but remember that ultimately, anyleads are really owned by the business you’re promoting (in general). You’regenerally not at liberty to email those people en masse.So it’s worth having your own autoresponder, your own squeeze page and thenany leads you capture are yours. And done right, you can market not just thisbusiness but other things too in the future. For example if the business you’recurrently promoting folds but you used their squeeze page, those leads are gone.Had you used your own squeeze page, you’d now be able to find a replacementbusiness to promote and (within reason and subject to limitations I discuss later)promote that business to your leads.Again, people are afraid of taking the plunge into using their own squeeze pages.They know they need an autoresponder in addition to all the thoughts aboutdesigning and hosting the squeeze page itself.Success With Traffic Exchanges © 2009 VitalViralPro.com 31
  32. 32. 10/1/2009However, having a squeeze page is only slightly more involved than using asplash page. Firstly, a squeeze page must (generally) connect to anautoresponder of some description. Most people will use a 3rd partyautoresponder though there are plenty of hosted autoresponders (see theautoresponders section) that you can install on your own hosting account. Thereare even desktop versions that sit on your computer and send via your ownemail account.Unless you really know what you’re doing, and even if you do, 3rd partyautoresponders are generally the way to go (see the autoresponders section forwhy).That means you need an Aweber, GetResponse, TrafficWave or NPNautoresponder (or there are other smaller companies around).The big factor is deliverability and the handling of spam complaints.You can create squeeze pages using online programs, just like you can for splashpages and they’re getting more sophisticated all the time.What Details To Ask ForAlmost always you should ask for the minimum information – create as littlefriction as possible to them signing up. Name and email is all you need.Personally I favor just a first name. You want the first name so you canpersonalize the emails you send – you don’t need their last name. But if youwant it, collect it.And don’t (in my opinion) ask for them to confirm their email address (just incase you’re hand crafting your signup form).Privacy StatementYou most definitely should have the text “I will never sell or share your details”or something similar.Be Specific About What They’re Signing Up ToIf they’re going to get a report and be on a mailing list, state that. If you knowthe frequency of your newsletter, state that. You need to be concise as you don’thave too much space. But the more specific you are, the better the quality of thesignups and the less cause for spam complaints.Success With Traffic Exchanges © 2009 VitalViralPro.com 32
  33. 33. 10/1/2009NEVER Trick People On To Your ListDon’t try and be clever to get more people to sign up by having a misleadingsqueeze page. It will come back to bite you.People are fed up with signing up to lists where they just get spammed withcrappy offers all the time. They will give their details and give you a chance butyou want to be absolutely squeaky clean and give them exactly what you saidyou would.Otherwise, some of the same things about splash pages apply to squeeze pagestoo. The hosting isn’t necessary if you use one of the online services.And don’t forget; use the return page of the autoresponder to make them anoffer. Even if it’s to sign up to a more specialized list. Check out the fundedproposal section again. Use that valuable page that they see after they hitsubmit to offer them a really special product – it can do wonders for your bottomline.You can create squeeze pages as well as splash pages with AdKreator.You can also use VitalViralPro. VitalViralPro provides generic, hosted,customizable squeeze pages and you don’t even need an autoresponder – youcan simply have the leads emailed to you. This makes it easy for ‘newbies’ to getstarted on the path of squeeze pages and lead collection while they find theirfeet. Of course, you would have to email the resulting leads manually and youare likely to want to get an autoresponder but you can do things a step at a timeif you’re unsure.Success With Traffic Exchanges © 2009 VitalViralPro.com 33
  34. 34. 10/1/2009 BRANDING YOU!Many people don’t do it but it’s highly recommended that you take everyopportunity to brand yourself on traffic exchanges.But remember; if you do, make sure you only associate yourself with decentprograms or products.If people get to know your face and associated it with promoting genuine,quality stuff, that’s the kind of branding you want.If you’re forever promoting different things of dubious merit with your mug on,you’re going to get the kind of recognition you don’t want.Adding your photo is obviously easy if you’re creating your own splash pages.And some traffic exchanges have features to let you add a photo to a splash orsqueeze page created on that traffic exchange (see, there’s more options forcreating your own splash page).People remember certain things quite well on traffic exchanges. They’ll almostalways know they’ve seen a splash page before, even if they can’t rememberexactly what it was promoting. In the same way, they’ll often remember yourface and your name – use that to your advantage.If you’re promoting a business opportunity then this is a great way to stand outfrom the crowd. While everyone else is pushing the same old splash and signuppages, you can have your own personalized splash page, maybe offeringpersonal support to anyone that joins the program.Stand out and you can almost guarantee that if someone sees the standard XYZprogram loads of times and your personalized page, that if they’ve been hoveringand one day decide to join, it’ll be you they remember. And they may well justlook out for your splash page again!VitalViralPro allows you to brand yourself without any knowledge of HTML andwithout modifying your page. You can even brand yourself on pages you don’town – like standard affiliate pages.Success With Traffic Exchanges © 2009 VitalViralPro.com 34
  35. 35. 10/1/2009 DYNAMIC SURF RATIOS AND TEAM SURFINGSome traffic exchanges have dynamic surf ratios to encourage more surfing. Beaware of which exchanges you’re a member of have this because you can use itto your advantage.For example, some will have it so that if you surf 100 pages, your credits perpage surfed increases – so you may be better off arranging your surfing so yousurf more pages in that exchange.Some exchanges have more unusual systems. For example, the surfers areranked each day according to how many pages they’ve surfed. At midnight, thatranking is used to create teams or a hierarchy of surfers the next day. So thenext day, you may have 30 surfers all contributing to your credits.I can’t go into every traffic exchange and explain the best way to use thesefeatures but look out for them and learn to use their system to your advantage.Success With Traffic Exchanges © 2009 VitalViralPro.com 35
  36. 36. 10/1/2009 ROTATORSA rotator is a link that will randomly or sequentially show one of a number ofpre-defined pages every time it’s invoked.One of the benefits of using a rotator is that you set up your rotator to showseveral pages and just put one link in all the traffic exchanges.Then at any time, you can add, remove or pause (suspend) pages from therotator and all your traffic exchanges will instantly show pages from the newselection – no need to update lots of settings in lots of traffic exchanges.Not all traffic exchanges allow rotators and those that do often only allowapproved rotators.Note that you can’t pause all your pages in the rotator to pause your campaignsin the traffic exchanges – the traffic exchanges will show the rotator linkregardless, so you must always have at least one page active in the rotator.Also you have to be careful using rotators to plan your tracking strategy carefullyunless you have a rotator that tracks automatically for you.VitalViralPro allows you to create rotators that include tracking featuresunavailable anywhere else (premium members only). The rotator doesn’t needany tracking links to track pages being shown across multiple traffic exchangesand compiles all statistics into one place.Success With Traffic Exchanges © 2009 VitalViralPro.com 36
  37. 37. 10/1/2009 VIRAL BARSOften when you see a page on a traffic exchange, you’ll see a bar at the top orbottom of the page. This bar may also be a rotator but it ‘allows’ you to addextra advertising when you show your page.Some of the advertising will be for the program that provides the viral bar andthe viral bar may provide other features, like letting you add your photo.Typically the functionality depends on whether you’re a free or paid member.Since the viral bar will have one or more of your affiliate links on it, these can bean almost effortless way to get some other leverage from the traffic exchangesand maybe even generate a small additional income.Some people won’t use them because they may distract from their page – that’sfine. Use them if you think they help your cause. If not, don’t use them.Success With Traffic Exchanges © 2009 VitalViralPro.com 37
  38. 38. 10/1/2009 MICRO-PROFITABILITY VS MACRO-PROFITABILITYUpgrading in a traffic exchange is the quickest way to get far greater leveragefrom it – so why do so few people upgrade?The answer of course is cost!Ask most people why they don’t upgrade and chances are high that they’ll say “Ican’t afford it right now. As soon as I’m making enough money from [insert theirbusiness here] I will upgrade”.But I’m going to show you why this isflawed thinking and why anunwillingness to risk any outgoing is Upgrading in key tools and trafficwhat ultimately makes many people exchanges is essential. If you can’tfail to make any significant income. afford it, you need to know that NOT upgrading is not the onlyIt’s like a farmer harvesting his fieldby hand because he doesn’t want to alternative.buy a combine harvester until he’s But you DO need the right attitudemaking enough profit – chances are, and the right strategy.it’ll never happen.I don’t want to dismiss any financialproblems anyone might have. $10 amonth might be a significant amount of money to some people. And oftenpeople think they couldn’t afford to upgrade in all their tools and trafficexchanges so they may as well not upgrade in any. This is also flawed thinking.Macro-profitabilityMany people genuinely do think that the way to go is to upgrade in programs asand when they can afford it from the profits from the business they’repromoting.This view is what I term looking at the business as a ‘macro-profitability’ center.The diagram on the next page illustrates this…Success With Traffic Exchanges © 2009 VitalViralPro.com 38
  39. 39. 10/1/2009This is a simplified model of a typical online marketer’s business, either now orhow they imagine they need to be.While just a single traffic exchange is shown, this could represent multiple trafficexchanges and/or tools such as autoresponders – another thing people say theywill get ‘when they can afford it’.Any profit from the business, typically flowing into an online account, is reducedby the outgoings to the traffic exchanges and tools, leaving a smaller amount ofnet profit to flow back into the bank.The fees for the traffic exchanges and tools are just considered to be a normaland unavoidable expense to the business. So the business shown above ismacro-profitable…But there is an alternative…Micro-ProfitabilityAttaining micro-profitability should be the goal.Success With Traffic Exchanges © 2009 VitalViralPro.com 39
  40. 40. 10/1/2009Imagine a parent company consisting of 10 individual businesses. If 8 of thosewere profitable but two made a significant annual loss, would you keep them justbecause overall, the business is profitable?Of course not! The 2 businesses need to be made profitable or disposed of(unless they bring some other worthwhile benefit that it’s ok for them to make aloss).That seems obvious. For the internet marketer, it’s not so obvious but you cantreat each tool, each traffic exchange as its own micro-profit center.I.e. you use the fact that almost all the tools and exchanges you want to usealso have an affiliate program and pay commission if you introduce other payingmembers. And as a general rule, if you introduce 2-5 paying members, thecommission will equal or exceed your monthly fee. This is shown below:Now, the traffic exchange is no longer an expense on your main business – itpays its own way (and can easily make more commissions than the monthly costand make a micro-profit!).Success With Traffic Exchanges © 2009 VitalViralPro.com 40
  41. 41. 10/1/2009Clearly, this is a much better and healthier situation and all the profit from yourmain business can flow just where you want it – into your bank account.So really there are three situations:  Either you don’t upgrade at all and you get much less benefit from the tolls and/or traffic exchanges  You upgrade and the cost is a drain on your profit  You become micro-profitable and you get the benefits of the upgrade at zero cost or even with a profit!To achieve micro-profitability, you need one of two things:Micro-profitability by back-end promotionFor this method, you must be capturing visitors’ names and emails when you’repromoting your business.In the associated autoresponder follow-up emails, you’ll obviously promote yourbusiness but you can also promote the tools that you use, looking to pick up paidreferrals.If your business is related to internet marketing then this should be quite easyand you may well pick up referrals even from people that don’t buy your productor join your business.Micro-profitability using a downline builderWith this method you can use a downline builder to help you grow yourreferrals in all of the traffic exchanges and tools that you use.Downline builders are the subject of the next chapter…Whatever approach you use, you need to stop thinking that advertising has to bean expense. You should be able to advertise at little or no cost (or even profitfrom your advertising) once you adopt this philosophyThe full version of this book goes into more detail on how to make your businessmicro-profitable and how to profit from advertising, including the neat concept ofthe funded proposal.Success With Traffic Exchanges © 2009 VitalViralPro.com 41
  42. 42. 10/1/2009 USING A DOWNLINE BUILDEROne of the most profitable ways to get a higher ROI is to get totally free traffic(until we get paid for receiving traffic that is!)Most traffic exchanges will reward you for finding them new members. Not justin $ commissions but with a percentage of that new member’s earned credits.Each time they earn 1000 credits, the traffic exchange will give you 50 credits(for example and it doesn’t happen in lumps like that, it’s continuous 5% e.g.)So get yourself 20 surfers as active as you and it’s like have another you surfingfor you. There’s no limit to how many people you can refer and consequentlyhow much traffic you can get.Some traffic exchanges even give multi-level referral credits – think of the trafficyou can earn then!How Do You Get Referrals?Well if you’re a member of traffic exchange A, you can’t use traffic exchange A totry to promote exchange A – they’re all already members. So you need topromote exchange A on exchange B and vice versa.And if you want to get referrals in more traffic exchanges, you need to promoteA in B and C, B in A and C and C in A and B. I won’t spell it out for four and fiveexchanges or more – it’s tedious!There’s always a better way and of course this is no exception. The answer is adownline builder.A downline builder is a special program that lets you enter your referral IDs for anumber of traffic exchanges and then instead of trying to promote all the trafficexchanges individually, you promote the downline builder.The people that join the downline builder will then (hopefully) join some ormaybe all of the exchanges in the downline builder, but they’ll be using yourlinks so they’ll be joining under you.In turn, they’ll replace all your IDs by their own when they promote the downlinebuilder.Success With Traffic Exchanges © 2009 VitalViralPro.com 42
  43. 43. 10/1/2009What If They’re Already Members Of The Exchanges?Well you haven’t lost anything, you just haven’t gained any benefit from themjoining. You can’t win ‘em all!But generally, you don’t worry about that. You just promote the downline builderand your traffic exchange downlines will grow and with it, a source of residualfree traffic!Downline builders work particularly well with the multi-level referral creditexchanges – unfortunately there aren’t so many of those.Nevertheless, it’s easily possible to gradually build up your traffic exchangedownlines so that you’ve got hundreds and then literally thousands of freecredits a week that you can use to promote your main business for free.Downline IntegrityI hesitate to bring this up but there’s a term you may come across if youresearch downline builders – downline integrity.The term should refer to the ethical and proper act of following your sponsor in adownline builder where possible and practical – it will never happen 100% butgiven the choice between joining under some random person and joiningthrough your downline builder links, you should use your downline builder links.This is because the more this happens (again particularly with multilevelexchanges), the more leverage everyone gets.However, it came to be associated (because some unethical people used theterm) with an altogether different, wrong and abhorrent practice of preservingdownline sponsorship at all costs – including encouraging people to quitprograms and rejoin so they could be under a particular sponsor.NO NO NO…Under almost no thinkable circumstances should you EVERallow yourself to be talked into doing that. You should never changesponsor in any multilevel program, including traffic exchanges.Bad karma doesn’t begin to describe what will happen if you do.When you use a downline builder, use common sense. If someone you knowrefers you to a new exchange, join under them – don’t worry about the downlinebuilder.Success With Traffic Exchanges © 2009 VitalViralPro.com 43
  44. 44. 10/1/2009But as a rule, pick your favorite downline builder and use that for all yourdownline building activity where possible. Try and join whatever programs youneed to through your upline links in the downline builder.It’s common decency in many ways.But There Are So Many Downline Builders?Not really. There are downline builders that are dedicated downline builders andthen there are all the other places, programs that tack on downline builders.Every traffic exchange it seems has one. You won’t get the leverage by joiningprograms through random downline builders, through whatever link is presentedto you at the time.Your main downline builder should be just that. Always go back to your downlinebuilder to join a program then go to all the other downline builders and enteryour IDs.As someone with thousands of people in traffic exchange downlines and who hashelped others achieve the same, I know a thing or two about how it works.Besides, a downline builder tacked on to a traffic exchange offers you no otherfeatures. A dedicated downline builder does so much more because that’s theirpurpose.VitalViralPro is an extremely powerful downline builder with many features notfound in any other downline builder.Success With Traffic Exchanges © 2009 VitalViralPro.com 44
  45. 45. 10/1/2009 CHOOSING THE RIGHT TRAFFIC EXCHANGESI’ve already touched on this earlier in the book but clearly, choosing the ‘right’traffic exchanges is going to have a big influence on your ROI. And that choiceisn’t just choose once and then forget about it. You need to be watchful becauseit will often be prudent to switch traffic exchanges for a while.There are many factors that individually determine the ROI you get from aparticular traffic exchange so there is no single best traffic exchange. While it’strue that if traffic exchange A is ‘better’ than traffic exchange B then everyoneshould see better results on A than B, it’s not always going to be the case.And to make matters worse, the performance is far from static!For example, at any one time, there tend to be a lot of people promoting thesame affiliate programs or business opportunities. If someone were to announcethey were getting a phenomenal sign up rate on traffic exchange XYZ forprogram ABC and everyone flocked to that exchange, the response rate (as seenby individuals) would plummet.This is not a perfect analogybut imagine a pond with 10fish in it. It stands to reason Promoting on traffic exchanges isthat if you’re the onlyfisherman, chances are high like fishing in a pond. If the numberthat if one of those fish wants of people promoting the same thingto bite, it’s going to be your as you is too high for the numberhook. of fish then the chance of catchingIf there are 10 fishermen a fish is that much less.fishing the same pond thensome of them will probablynot catch.Similarly, at any one time, there are only going to be a certain amount of peoplewho might be interested in your offer on a given traffic exchange. So while itdoesn’t mean you won’t be successful if there are other people promoting thesame offer, your odds are obviously less.Success With Traffic Exchanges © 2009 VitalViralPro.com 45
  46. 46. 10/1/2009That’s because the ‘fish’ are a limited resource (in many exchanges) at any givenpoint in time.If you’re fishing in the sea then it doesn’t matter how many fishermen there arebecause the number of fish is essentially unlimited. In case it’s not obvious,that’s like promoting on the big traffic exchanges.All of this is why testing what’s working for your pages at any given time is soimportant.While it’s important to get an idea of which traffic exchanges to use, you need tobe prepared to swim against the current to get the best results. If your testing isindicating that you’re getting poor results from an exchange that everyone else israving about, try some other exchanges and see what results you get.Of course if your results are poor generally, you may need to re-think youradvertizing. But equally, you might find dramatically better results by movingaway from the popular exchanges.This applies particularly if you’re promoting using the same promotional tools asa lot of other people. If your pages are relatively unique, you’re more likely tokeep on getting good results wherever you promote.Monitor While You SurfOne advantage you have if you always surf for your credits is that you can seewhat’s being promoted at any given time. If you only ever buy credits then youlose this view and might not know that your exchange is currently flooded withpeople offering the same thing as you.You Should Start With PopularUnless you already have some experience, you can do a lot worse than justusing some of the popular traffic exchanges. These will let you earn and spendcredits at an adequate rate and you’ll have the advantage of an exchange with aknown large membership; this makes it not quite so critical to be promotingsomething unique.Success With Traffic Exchanges © 2009 VitalViralPro.com 46
  47. 47. 10/1/2009Then Migrate To PerformanceOnce you’ve promoted enough to get some idea of how well your promotionswork, then you can start testing on any other exchanges because you’ll havesome kind of benchmark by which to judge them.Track & Test AlwaysThere’s enough about this topic elsewhere in the book but I just can’t stressenough how important it is.Even if you think of your traffic is free, value it like you paid for it. You’ll give upthe day job much quicker.VitalViralPro will automatically tell you the best traffic exchanges to use from awide selection. You can view which traffic exchanges are most popular (showingthe most VitalViralPro pages) and which ones are creating best results formembers. You will also be automatically testing your own pages on the trafficexchanges you do use.Success With Traffic Exchanges © 2009 VitalViralPro.com 47
  48. 48. 10/1/2009 PART II – ADVANCEDIn this half of the book, I’ll cover many more advanced concepts for gettingmore benefit from traffic exchanges including:  What to look for in programs you promote  Keeping a swipe file  Your business model – funnels and pipelines  Segmenting your list  The offer in detail  The food chain  The funded proposal  Testing and tracking  Optimizing a splash page  Using autoresponders  How to create follow up emails  Viral promotionThe complete version of this book is available hereYou are free to distribute this book in any way other than selling it. You can giveit away, use it as a free offer for signing up to your list. You can also rebrand itwith your VitalViralPro links if you decide to join VitalViralPro.You can also promote the full version of the book whether or not you joinVitalViralPro. This pays you 50% commissions instantly to your paypal®™account. Rather than paying you 50% of each sale, it pays you 100% of everyother sale directly and instantly to your paypal account – amounting to thesame commission but better for you. To promote the full version of the book gohere This document © Troy Wray 2009. All rights reserved. This document may be freely distributed and given away but may not be sold. The document can be rebranded by joining VitalViralPro but may not be modified in any other way or reverse engineered.Success With Traffic Exchanges © 2009 VitalViralPro.com 48

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