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WatchKit 
released 
workshop 
hackathon 
nov 
http://hackathon.watch/live
Hello WatchKit 
Tuesday, Dec 16 
WatchKit Bootcamp 
Jan 24 (SF), Jan 25 (SV)
Seb Hareng 
App Store Optimization and 
Analytics
Introduction to 
App Marketing 
for iOS Apps 
and Watch Apps 
ASO – App Analytics 
Seb Hareng
About Me 
@SebHareng
`
What is App Marketing? 
iPhone/ 
iPad Users 
AppOur Apps 
Marketing
Application Analytics
How People Find Apps? 
Sources:"h$p://bit.ly/1vLTvjR"and"h$p://bit.ly/1HVT7pp9
Enter Keywords 
Browse Results 
Review App 
Download App
How is Apple Indexing Apps? 
App Title (255) 
Keyword List (100) 
In App Purchase Name 
Company Name 
Fitness Buddy 
– 170...
Hypothetical Example
Creating a Large Keyword List 
• Brainstorm on Paper 
• Use Apple Search Suggestions 
on iPhone 
• Other search suggestion...
How To Evaluate Keywords? 
Ideal Keywords/Phrases have 
high traffic and low competition
ASO For Apple Watch Apps 
• Watch Apps are bundled with iOS 
Apps 
• Watch App Categories? 
• Add Keywords “for”,”Apple”,”...
Enter Keywords 
Browse Results 
Review App 
Download App
Heads Up
Design Resources 
Photoshop 
Sketch 3 
Acorn
Screenshot Creation Tools
In"App" 
Analytics9 
App" 
Performance9
Flurry
App Audience
Event Tracking 
• Traking game level usage 
• Optimize IAP conversion or any CTA 
• Tracking main app usage vs Watch App
User Acquisition Tracking
• Downloads/Revenue by Country 
• Reviews in all countries 
• Historical Raking 
• Daily Ranks
Let’s Connect! 
@SebHareng 
AppMarketingLab.com
video, slides, and code 
http://happy.watch 
@benmorrow
Hello WatchKit 
Tuesday, Dec 16 
WatchKit Bootcamp 
Jan 24 (SF), Jan 25 (SV)
App Store Optimization and Analytics
App Store Optimization and Analytics
App Store Optimization and Analytics
App Store Optimization and Analytics
App Store Optimization and Analytics
App Store Optimization and Analytics
App Store Optimization and Analytics
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App Store Optimization and Analytics

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Published on

by Seb Hareng & Ben Morrow

See the video here: https://www.youtube.com/watch?v=mbSGuAL5F28

Let’s learn how to market iOS apps using app store optimization (ASO) and how to leverage app analytics. 

Our meetup event: http://www.meetup.com/apple-watch/events/218923075/

App developers typically allocate most of our time to design and development. With more than one million apps in the App Store, competition is fierce. Getting your app found and downloaded is challenging. In this session, we’ll cover: 
• How to find search keywords for your app

• How to design app icons, screenshots, and app previews

• How to write app descriptions to drive downloads

In the second section, we’ll cover the most popular tools (Flurry and Google Analytics for Mobile):

• Why you need to track analytics for your apps

• How to read and analyze app analytics graphs

• How to make changes that will increase app downloads based on your analysis

Note: Apple should soon release a new module to iTunes Connect called "App Analytics". We’ll go through it too if it’s released by the time the Meetup occurs. 

About the speaker

Seb Hareng shares marketing and app store optimization (ASO) tips on his blog, App Marketing Lab. He develops and markets apps for the Apple, Google Play and Amazon stores through his company Bonsaisoft. Find him on Twitter

Published in: Technology
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App Store Optimization and Analytics

  1. 1. WatchKit released workshop hackathon nov http://hackathon.watch/live
  2. 2. Hello WatchKit Tuesday, Dec 16 WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)
  3. 3. Seb Hareng App Store Optimization and Analytics
  4. 4. Introduction to App Marketing for iOS Apps and Watch Apps ASO – App Analytics Seb Hareng
  5. 5. About Me @SebHareng
  6. 6. `
  7. 7. What is App Marketing? iPhone/ iPad Users AppOur Apps Marketing
  8. 8. Application Analytics
  9. 9. How People Find Apps? Sources:"h$p://bit.ly/1vLTvjR"and"h$p://bit.ly/1HVT7pp9
  10. 10. Enter Keywords Browse Results Review App Download App
  11. 11. How is Apple Indexing Apps? App Title (255) Keyword List (100) In App Purchase Name Company Name Fitness Buddy – 1700+ Exercise Workout Trainer and Workout Journal Keywords Field: personal,goal,health,gym,training,motivation,log,calorie Enter Keywords
  12. 12. Hypothetical Example
  13. 13. Creating a Large Keyword List • Brainstorm on Paper • Use Apple Search Suggestions on iPhone • Other search suggestions (Google, Amazon, YouTube, …) • Other App Keywords • Google Keyword Planner, Google Trends • Synonyms (Thesaurus.com) Recipes Mexican Food Mexican Food Recipes Burrito Tacos
  14. 14. How To Evaluate Keywords? Ideal Keywords/Phrases have high traffic and low competition
  15. 15. ASO For Apple Watch Apps • Watch Apps are bundled with iOS Apps • Watch App Categories? • Add Keywords “for”,”Apple”,”Watch” o “To do list for Apple Watch” • Special icon in App Store?
  16. 16. Enter Keywords Browse Results Review App Download App
  17. 17. Heads Up
  18. 18. Design Resources Photoshop Sketch 3 Acorn
  19. 19. Screenshot Creation Tools
  20. 20. In"App" Analytics9 App" Performance9
  21. 21. Flurry
  22. 22. App Audience
  23. 23. Event Tracking • Traking game level usage • Optimize IAP conversion or any CTA • Tracking main app usage vs Watch App
  24. 24. User Acquisition Tracking
  25. 25. • Downloads/Revenue by Country • Reviews in all countries • Historical Raking • Daily Ranks
  26. 26. Let’s Connect! @SebHareng AppMarketingLab.com
  27. 27. video, slides, and code http://happy.watch @benmorrow
  28. 28. Hello WatchKit Tuesday, Dec 16 WatchKit Bootcamp Jan 24 (SF), Jan 25 (SV)

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