Selling The Dream How to Promote Your Product, Company, or Ideas –  and Make a Difference – Using Everyday Evangelism AUTH...
<ul><ul><li>Selling the Dream  aims to help you have an innovate approach to sales, marketing and management in order to s...
An Introduction to Evangelism <ul><ul><li>Evangelism Defined </li></ul></ul><ul><ul><li>Selling your dream by using passio...
<ul><li>The Building Blocks of Evangelism </li></ul><ul><li>A leader  provides the vision for an organization or company, ...
<ul><li>Finding Your Cause </li></ul><ul><li>Major methods in finding a cause: </li></ul><ul><ul><li>Anticipating a need -...
<ul><li>Why People Join Causes </li></ul><ul><ul><li>To do the right thing. </li></ul></ul><ul><ul><li>To feel good about ...
<ul><li>Implementing Your Evangelism </li></ul><ul><li>Steps to implement evangelism: </li></ul><ul><ul><li>Forming Groups...
<ul><li>Sowing </li></ul><ul><li>At the start of the evangelism:  “plant”  as many seeds and  “spread your seeds”. </li></...
<ul><li>Recruiting and Training Evangelists </li></ul><ul><li>You need other evangelist because a cause needs clearly iden...
<ul><li>Leveraging Your Efforts </li></ul><ul><li>Good public relations magnify your messages and generate positive word-o...
<ul><li>Evangelizing for the Opposite Sex </li></ul><ul><li>Evangelization can also be used in relationships, you need to ...
BusinessSummaries.com is a business book Summaries service.  Every week, it sends out to subscribers a 9- to 12-page summa...
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Selling the Dream

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Selling the Dream

  1. 2. Selling The Dream How to Promote Your Product, Company, or Ideas – and Make a Difference – Using Everyday Evangelism AUTHOR: Guy Kawasaki PUBLISHER: Harper Publishers DATE OF PUBLICATION: 1992 NUMBER OF PAGES: 337 pages Book pic
  2. 3. <ul><ul><li>Selling the Dream aims to help you have an innovate approach to sales, marketing and management in order to succeed and outlast competitors. </li></ul></ul><ul><ul><li>The book a blue print on how you can “evangelize” or sell your dreams and ideas to people and have them believe in your product, dream or idea. </li></ul></ul>THE BIG IDEA
  3. 4. An Introduction to Evangelism <ul><ul><li>Evangelism Defined </li></ul></ul><ul><ul><li>Selling your dream by using passion, dedication, guts and cunning. </li></ul></ul><ul><ul><li>Evangelism Goals </li></ul></ul><ul><ul><ul><li>Evangelism yields long-lasting and dramatic changes. </li></ul></ul></ul><ul><ul><ul><li>Evangelism sustains itself. </li></ul></ul></ul><ul><ul><ul><li>Evangelism grows. </li></ul></ul></ul><ul><ul><li>Evangelism in Action </li></ul></ul><ul><ul><li>The starting point for all evangelism is a cause – its reason for being. </li></ul></ul>
  4. 5. <ul><li>The Building Blocks of Evangelism </li></ul><ul><li>A leader provides the vision for an organization or company, and motivates its members. </li></ul><ul><li>Angels are individuals who share your vision and provide emotional support, expert advice, and sometimes financial aid to help achieve your vision. </li></ul><ul><li>Evangelists believe in and set out to further the cause. </li></ul><ul><li>Enemies provide the focal point for the cause. </li></ul>An Introduction to Evangelism
  5. 6. <ul><li>Finding Your Cause </li></ul><ul><li>Major methods in finding a cause: </li></ul><ul><ul><li>Anticipating a need - the ability to foresee people’s need before they are actually aware of that need. </li></ul></ul><ul><ul><li>Filling an existing need - giving a solution to an existing / obvious problem. </li></ul></ul><ul><ul><li>Finding a need - finding a problem to solve with something you have discovered or invented. </li></ul></ul><ul><ul><li>Piggybacking on other causes - strengthening and widening your cause by aligning / linking with another cause. </li></ul></ul><ul><ul><li>Being found by a cause. </li></ul></ul>Becoming an Evangelist
  6. 7. <ul><li>Why People Join Causes </li></ul><ul><ul><li>To do the right thing. </li></ul></ul><ul><ul><li>To feel good about something. </li></ul></ul><ul><ul><li>To contribute to society. </li></ul></ul><ul><ul><li>To prove themselves. </li></ul></ul><ul><ul><li>To join a social group. </li></ul></ul><ul><ul><li>To enrich their lives. </li></ul></ul><ul><li>Planning Your Evangelism </li></ul><ul><li>Planning is essential to any evangelistic activity, as it keeps you on track. </li></ul><ul><li>Parts of an Evangelistic Plan </li></ul><ul><ul><li>Mission Statement </li></ul></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><li>Strategies </li></ul></ul>Becoming an Evangelist
  7. 8. <ul><li>Implementing Your Evangelism </li></ul><ul><li>Steps to implement evangelism: </li></ul><ul><ul><li>Forming Groups or Departments </li></ul></ul><ul><ul><li>Raising Funds </li></ul></ul><ul><ul><li>Finding Legal Counsel </li></ul></ul><ul><ul><li>Hiring Competent and Committed Staff </li></ul></ul><ul><ul><li>Creating a Program for Evangelizing </li></ul></ul><ul><li>Presenting Your Cause </li></ul><ul><li>Steps in presenting your cause: </li></ul><ul><ul><li>Preparation </li></ul></ul><ul><ul><li>Practice </li></ul></ul><ul><ul><li>Take-off </li></ul></ul><ul><ul><li>Flight Landing </li></ul></ul>Becoming an Evangelist
  8. 9. <ul><li>Sowing </li></ul><ul><li>At the start of the evangelism: “plant” as many seeds and “spread your seeds”. </li></ul><ul><li>Cultivating </li></ul><ul><li>Nurture your “seedlings” : </li></ul><ul><ul><li>Prune and Prioritize </li></ul></ul><ul><ul><li>Cut your losses </li></ul></ul><ul><ul><li>Set objectives and measure performance </li></ul></ul><ul><ul><li>Follow through </li></ul></ul><ul><ul><li>Inspire don’t compete </li></ul></ul><ul><ul><li>Exploit your enemies </li></ul></ul><ul><ul><li>Communicate victories to your organization. </li></ul></ul><ul><ul><li>Harvesting </li></ul></ul><ul><ul><li>The final stage of evangelism; the most </li></ul></ul><ul><ul><li>rewarding and most dangerous stage. </li></ul></ul>Becoming an Evangelist
  9. 10. <ul><li>Recruiting and Training Evangelists </li></ul><ul><li>You need other evangelist because a cause needs clearly identified, trained and accountable people. </li></ul><ul><li>How to Train the New Evangelist </li></ul><ul><li>The vital topics for training include: </li></ul><ul><ul><li>The cause </li></ul></ul><ul><ul><li>The market </li></ul></ul><ul><ul><li>The skills </li></ul></ul><ul><li>How to Deploy the New Evangelist </li></ul><ul><ul><li>Practice the Gravy Theory </li></ul></ul><ul><ul><li>Make the assignments achievable </li></ul></ul><ul><ul><li>Give them the tools </li></ul></ul><ul><ul><li>Make the work valuable </li></ul></ul><ul><ul><li>Delegate the work </li></ul></ul>Advanced Techniques of Evangelism
  10. 11. <ul><li>Leveraging Your Efforts </li></ul><ul><li>Good public relations magnify your messages and generate positive word-of-mouth publicity. </li></ul><ul><li>Felling a Dream </li></ul><ul><li>The Five Best Ways to Defeat an Evangelistic Enemy </li></ul><ul><ul><li>Ally with popular people. </li></ul></ul><ul><ul><li>Ignore it (publicly) – concentrate on your promotions, PRs and your cause. </li></ul></ul><ul><ul><li>Use Aikido (if you can’t ignore it) -- deflect the enemy’s force and use it against him. </li></ul></ul><ul><ul><li>Let people experience your cause. </li></ul></ul><ul><ul><li>Do what’s right for the customer. </li></ul></ul>Advanced Techniques of Evangelism
  11. 12. <ul><li>Evangelizing for the Opposite Sex </li></ul><ul><li>Evangelization can also be used in relationships, you need to know and embrace these principles: </li></ul><ul><ul><li>Finding a Cause </li></ul></ul><ul><ul><li>How to Sow </li></ul></ul><ul><ul><li>How to Cultivate </li></ul></ul><ul><ul><li>How to Harvest </li></ul></ul><ul><li>The Ethical Evangelist </li></ul><ul><li>Each individual wear an invisible beeper that goes off when they go beyond the ethical boundaries. </li></ul>Between You and Me
  12. 13. BusinessSummaries.com is a business book Summaries service. Every week, it sends out to subscribers a 9- to 12-page summary of a best-selling business book chosen from among the hundreds of books printed out in the United States. For more information, please go to http://www.bizsum.com. ABOUT BUSINESSSUMMARIES

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