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Effective Networing


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Effective Networing

  1. 2. Effective Networking for Professional Success How to Make the Most of Your Personal Contacts AUTHOR: Rupert Hart PUBLISHER: Stirling Books DATE OF PUBLICATION: 1997 NUMBER OF PAGES: 125 pages Book pic
  2. 3. <ul><li>Networking can make all the difference. </li></ul><ul><li>A book for freelancers, job changers, and career climbers. </li></ul><ul><li>Increase your chances of landing that all-important job or business contract. </li></ul>THE BIG IDEA
  3. 4. Why Networking Skills are Vital <ul><li>Advertising is becoming ineffective except on a big scale. </li></ul><ul><li>We are all “self-employed.” </li></ul><ul><li>Over 80% of jobs available are not advertised </li></ul><ul><li>It’s not what you know, but who you know . </li></ul>Networking is essential for job hunting and business contracts.
  4. 5. Three Key Networking Techniques <ul><li>Build a network of partner. </li></ul><ul><li>Reach targeted individuals in two ways: directly or indirectly. </li></ul><ul><li>Build visibility to raise your profile. </li></ul>Gutsy Companies define their business i n heroic terms, giving their employees a focus and mission.
  5. 6. Plan Your Campaign <ul><li>Define your objective. </li></ul><ul><li>Select your best networking method. </li></ul><ul><li>Work out your positioning. </li></ul><ul><li>Identify target areas of opportunity. </li></ul><ul><li>Work out what you will give and contribute to your network partners. </li></ul>
  6. 7. Overcome Your “Fear” of Using Person <ul><li>Learn to remember names. </li></ul><ul><li>Be a comfortable person. </li></ul><ul><li>Be relaxed and easy-going. </li></ul><ul><li>Don’t be egotistical and a know-it-all. </li></ul><ul><li>Cultivate the quality of being interesting. </li></ul><ul><li>Practice liking people. </li></ul>“ You scratch my back, and I’ll scratch yours.”
  7. 8. Grow and Refresh Your Network <ul><li>Three steps to expanding your range of contacts. </li></ul><ul><ul><ul><li>Be where people are. </li></ul></ul></ul><ul><ul><ul><li>Talk to people you meet. </li></ul></ul></ul><ul><ul><ul><li>Record the contact details of people you meet. </li></ul></ul></ul><ul><li>Go to social gatherings. </li></ul><ul><ul><ul><li>Trade association meetings </li></ul></ul></ul><ul><ul><ul><li>Exhibitions and trade shows </li></ul></ul></ul><ul><ul><ul><li>Conferences and training programs </li></ul></ul></ul><ul><ul><ul><li>Funerals </li></ul></ul></ul><ul><ul><ul><li>Office parties </li></ul></ul></ul><ul><ul><ul><li>Sports and social clubs </li></ul></ul></ul><ul><ul><ul><li>Church </li></ul></ul></ul><ul><ul><ul><li>Pubs </li></ul></ul></ul>
  8. 9. How to Find Targeted Individuals <ul><li>Focus on what you want to achieve and how people can help you. </li></ul><ul><li>Use your network sources. </li></ul><ul><li>Gather information on these companies to understand their needs. </li></ul><ul><li>Figure out who has the power to hire you. </li></ul><ul><li>Find people connections and areas of interest. </li></ul>
  9. 10. How to Reach Targeted Individuals Directly <ul><li>Decide which medium to use: </li></ul><ul><ul><ul><li>Contact Letter </li></ul></ul></ul><ul><ul><ul><li>Telephone </li></ul></ul></ul><ul><li>Five stages of writing a contact letter: </li></ul><ul><ul><ul><li>Establish your objective . </li></ul></ul></ul><ul><ul><ul><li>Identify the target’s problems. </li></ul></ul></ul><ul><ul><ul><li>Demonstrate why you are the best person to solve these problems. </li></ul></ul></ul><ul><ul><ul><li>Link these paragraphs in a persuasive way </li></ul></ul></ul><ul><ul><ul><li>End with an action statement </li></ul></ul></ul>
  10. 11. Take Action Now! <ul><li>Define your objections. </li></ul><ul><li>Work out your positioning . </li></ul><ul><li>Choose your best networking method . </li></ul><ul><li>Overcome inhibitions . </li></ul><ul><li>And pick up the phone! </li></ul>
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