Top 6 Opportunities Online to Expand Your Business in 2011

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1. Video Marketing
2. Professional Networks
3. Search Engine Optimization
4. Location-Based Marketing
5. Review Sites
6. Web Analytics

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  • Context, content
  • Video marketing, convent driven, user generated
  • Educational, Documentary, Tutorial, Behind the scenesA platform to demonstrate valueEducation and content drivenSimply believable
  • Learn about how to make great videos, more artistic. Better quality videos, less clutter
  • Recruitment, interest based groups
  • Vimeo and Youtube have them as well
  • Nothing gives you more credibility than to be a thought lead, writing. Commenting on articles of writers of interest
  • Lower cost of hiring. Attract the right talent, search base on talens
  • 99% of Buyers use Search EnginesFirst and most important source of business researchGoogle has over 70% market share in most countries
  • 10 Relevant Results / LinksWebsitesVideosImagesNewsShoppingBased on quality of content, can’t be bought
  • Experience also includes reviews,
  • Monitoring conversation, data driven decisions
  • See replies when they happen, get alerted, see statistics, reply on a dashboard
  • Top 6 Opportunities Online to Expand Your Business in 2011

    1. 1. Top 6 Opportunities Online to Expand your Business in 2011<br />David Liem<br />
    2. 2. David Liem<br />I’m the senior consultant, web marketing at…<br />I help people get more business from the web.<br />
    3. 3. Some of Our Clients<br />
    4. 4. ATTENTION<br />…is fleeting! <br />
    5. 5. Our Job is to Create…<br />Relevance<br />
    6. 6. Top 6 Opportunities Online to Expand your Business in 2011<br />David Liem<br />
    7. 7. Video Marketing<br />1.<br />
    8. 8. YouTube<br />
    9. 9. Tutorials<br />
    10. 10. Vimeo<br />
    11. 11. Quirky Videos Stick<br />
    12. 12. Join Interest Groups<br />
    13. 13. Education<br />
    14. 14. Professional Social Networks<br />2.<br />
    15. 15. Objectives in Networking <br />To Be KnownEstablish thought leadership in your industry<br />To Be ContactedMake ‘personal’ social contact with like-minded professionals<br />
    16. 16. LinkedIn<br />
    17. 17. Groups<br />
    18. 18. Establish Thought Leadership<br />
    19. 19. Sharing info through Twitter <br />
    20. 20. Job Seeking Tools<br />
    21. 21. Take it offline when possible<br />
    22. 22. Search Engine Optimization<br />3.<br />
    23. 23. 99% of Buyers use Search Engines<br />
    24. 24. Cost Effective<br />
    25. 25. Natural Search Results<br />
    26. 26. SEO on Maps Listings<br />
    27. 27. KarateSEO© - The Six Factors<br />Keywords <br />Architecture<br />Relevant Content <br />Authority & External Links<br />Trouble Signs<br />Experience on Site<br />
    28. 28. Location-Based Marketing<br />4.<br />
    29. 29. Google Places<br />
    30. 30. Foursquare for Businesses<br />
    31. 31. Facebook Places<br />
    32. 32. The Battle for Geo-Location<br />
    33. 33. 5.<br />Review Sites<br />
    34. 34. Amazon<br />
    35. 35. Trip Advisor<br />
    36. 36. Hungry Go Where?<br />
    37. 37. Groupon Deal’s<br />
    38. 38. 6.<br />Web Analytics<br />
    39. 39. Data Driven Decisions<br />
    40. 40. Provides Answers to Difficult Questions<br />
    41. 41. Facebook Insights<br />
    42. 42. Social Management Tools<br />
    43. 43. Postling<br />
    44. 44. Online Reputation Management<br />
    45. 45. What I Do…<br />
    46. 46. Services<br />Search Engine Marketing<br />Technical Audit<br />Keyword Research<br />SEO copy writing<br />Adwords Setup/Optimization<br />Website Optimization<br />Monthly Retainer Packages<br />Web Analytics<br /><ul><li>Basic & Advanced Installation
    47. 47. Resolve Tracking Issues
    48. 48. Set up goals & funnels
    49. 49. Monitor Site Usage, Bounce rates for major red flags
    50. 50. Monitor Conversions & Conversion Rates</li></li></ul><li>Training<br />Think Tank for Senior Managers & Leaders<br />Half a day<br />Strategic view of company, competitors<br />Senior leaders from sales, marketing, IT<br />Plugging the biggest implementation leaks<br />Prioritizing New Media Goals<br />Boot Campsfor Mid-level IT/Marketing Staff<br /><ul><li>1-2 days
    51. 51. Implementation processes in web, search & social media
    52. 52. Relevant execuxtion folks from marketing & IT
    53. 53. Learning how to manage agencies & web staff
    54. 54. Beating practical challenges</li></li></ul><li>Social Media Training<br />Monday February 28, 2011<br />In-Depth Facebook, Twitter, YouTube, & LinkedIn Strategies<br />Mobile & Location Marketing<br />Measure & Manage Social Media like a Pro<br />
    55. 55. Thanks.That’s all for this workshop!<br />Find Me!<br />Web: www.HappyMarketer.com<br />Email: David@HappyMarketer.com<br />Twitter: @daveliem<br />Facebook: www.Facebook.com/HappyMarketer<br />

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