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SoLoMo + GoogleNew SEO, AdWords & AnalyticsStrategiesRachit Dayal,Managing Partner – Happy MarketerRachit Dayal | Happy Ma...
AgendaRachit Dayal                         Search Optimization   Google AnalyticsGoogle’s DNA Shift                   Goog...
Rachit Dayal• Managing Partner, Happy Marketer     – Lead Consultant on all for Happy Marketer     – 12+ years of Web expe...
Rachit DayalRachit Dayal | Happy Marketer | SoLoMo + Google
Google’s Worries about SoLoMoThe Factors                                       DNA & ValuesRachit Dayal | Happy Marketer |...
The New Search Engine Result PageRachit Dayal | Happy Marketer | SoLoMo + Google
Search Engine Optimization + SoLoMoGoogle+ & Authorship                             Maps & Location ResultsGetting Feature...
Google+ Author ConnectionsRachit Dayal | Happy Marketer | SoLoMo + Google
Getting Featured in Mobile Search                                                  •   38 percent of residents own a smart...
Maps & Location ResultsRachit Dayal | Happy Marketer | SoLoMo + Google
Google AdWords + SoLoMoSitelinks for Social Assets                          Mobile Web & App AdsLocation Extensions   Rach...
Sitelinks for Social AssetsRachit Dayal | Happy Marketer | SoLoMo + Google
Location ExtensionsRachit Dayal | Happy Marketer | SoLoMo + Google
Mobile Web & App AdvertisingRachit Dayal | Happy Marketer | SoLoMo + Google
Google Analytics + SoLoMoMaps & Location Results                              Google+ & Authorship                        ...
Social Engagement: Track Social ActivitiesRachit Dayal | Happy Marketer | SoLoMo + Google
Geo Reports: Measure Local ImpactRachit Dayal | Happy Marketer | SoLoMo + Google
Mobile Analytics for Sites & AppsRachit Dayal | Happy Marketer | SoLoMo + Google
Multi-Channel Funnels for this ComplexWorldRachit Dayal | Happy Marketer | SoLoMo + Google
Next StepsSEO: To Do List                                      Analytics: To Do ListAdWords: To Do List                   ...
Next Steps: SEOSocial                 Mobile                     Local• Google+ Profile      • Submit a Mobile          • ...
Next Steps: AdWordsSocial                 Mobile                Local• Include sitelinks to • Create mobile       • Create...
Next Steps: AnalyticsSocial                               Mobile                 Local• Set up Facebook                   ...
Next Steps: TrainingAdWords (Nov)                        SEO (Sep)        Web Video (Sep)Analytics (Aug/Nov)              ...
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SoLoMo + Google (SoLoMo Thursday Singapore)

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Rachit Dayal from Happy Marketer presents at SoLoMo Thursday on 23rd August 2012 organized by TechSailor. He talks about how Google has been adapting to the Social-Local-Mobile (SoLoMo) revolution, and how marketers can change their strategies in SEO (search engine optimization), Google AdWords and Google Analytics to improve their SoLoMo marketing.

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SoLoMo + Google (SoLoMo Thursday Singapore)

  1. 1. SoLoMo + GoogleNew SEO, AdWords & AnalyticsStrategiesRachit Dayal,Managing Partner – Happy MarketerRachit Dayal | Happy Marketer | SoLoMo + Google
  2. 2. AgendaRachit Dayal Search Optimization Google AnalyticsGoogle’s DNA Shift Google AdWords Next Steps Rachit Dayal | Happy Marketer | SoLoMo + Google
  3. 3. Rachit Dayal• Managing Partner, Happy Marketer – Lead Consultant on all for Happy Marketer – 12+ years of Web experience, • SEO – Over 50 websites optimized • SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 11+ years of experience – Singapore’s first Google Certified • AdWords Professional (Jan 2006) • Analytics Professional (Mar 2009)Rachit Dayal | Happy Marketer | SoLoMo + Google
  4. 4. Rachit DayalRachit Dayal | Happy Marketer | SoLoMo + Google
  5. 5. Google’s Worries about SoLoMoThe Factors DNA & ValuesRachit Dayal | Happy Marketer | SoLoMo + Google
  6. 6. The New Search Engine Result PageRachit Dayal | Happy Marketer | SoLoMo + Google
  7. 7. Search Engine Optimization + SoLoMoGoogle+ & Authorship Maps & Location ResultsGetting Featured in Mobile Rachit Dayal | Happy Marketer | SoLoMo + Google
  8. 8. Google+ Author ConnectionsRachit Dayal | Happy Marketer | SoLoMo + Google
  9. 9. Getting Featured in Mobile Search • 38 percent of residents own a smartphone. • 82 percent of smartphone users use a search engine at least one time per week. • 88 percent of smartphone users notice ads on a smartphone – – 41 percent on search engines; – 46 percent in an app; – 25 percent on a retailer website; – 20 percent on a video website; – 27 percent while watching a video; – and 47 percent while on a website. • 75 percent of smartphone users watch video; 26 percent watch at least one time per day. • 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.Rachit Dayal | Happy Marketer | SoLoMo + Google
  10. 10. Maps & Location ResultsRachit Dayal | Happy Marketer | SoLoMo + Google
  11. 11. Google AdWords + SoLoMoSitelinks for Social Assets Mobile Web & App AdsLocation Extensions Rachit Dayal | Happy Marketer | SoLoMo + Google
  12. 12. Sitelinks for Social AssetsRachit Dayal | Happy Marketer | SoLoMo + Google
  13. 13. Location ExtensionsRachit Dayal | Happy Marketer | SoLoMo + Google
  14. 14. Mobile Web & App AdvertisingRachit Dayal | Happy Marketer | SoLoMo + Google
  15. 15. Google Analytics + SoLoMoMaps & Location Results Google+ & Authorship Social Signs instead ofThe push to “+1” Links Rachit Dayal | Happy Marketer | SoLoMo + Google
  16. 16. Social Engagement: Track Social ActivitiesRachit Dayal | Happy Marketer | SoLoMo + Google
  17. 17. Geo Reports: Measure Local ImpactRachit Dayal | Happy Marketer | SoLoMo + Google
  18. 18. Mobile Analytics for Sites & AppsRachit Dayal | Happy Marketer | SoLoMo + Google
  19. 19. Multi-Channel Funnels for this ComplexWorldRachit Dayal | Happy Marketer | SoLoMo + Google
  20. 20. Next StepsSEO: To Do List Analytics: To Do ListAdWords: To Do List More Training Rachit Dayal | Happy Marketer | SoLoMo + Google
  21. 21. Next Steps: SEOSocial Mobile Local• Google+ Profile • Submit a Mobile • Create Google+ (Personal & Sitemap & test and Google Places Business) • Develop mobile • Get reviews on your• Use the “Author” tag friendly sites Maps Listings• Get +1 and TweetsRachit Dayal | Happy Marketer | SoLoMo + Google
  22. 22. Next Steps: AdWordsSocial Mobile Local• Include sitelinks to • Create mobile • Create Location your FB, Youtube & search & site Extensions for your Twitter accounts specific campaigns campaigns• Advertise on / ads • Analyze local YouTube with pre- • Advertise on mobile campaigns for traffic roll, banner and in- apps and measure & conversion signs video ads ROI on downloadsRachit Dayal | Happy Marketer | SoLoMo + Google
  23. 23. Next Steps: AnalyticsSocial Mobile Local• Set up Facebook • Separate profiles for• Analyze local traffic and Twitter sharing mobile websites with geo report• Tag all URLs • Set up event • Track Google coming from social tracking for mobile Places, FourSquare campaigns apps etc statsRachit Dayal | Happy Marketer | SoLoMo + Google
  24. 24. Next Steps: TrainingAdWords (Nov) SEO (Sep) Web Video (Sep)Analytics (Aug/Nov) Facebook (Sep) Mobile (Sep) Rachit Dayal | Happy Marketer | SoLoMo + Google

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