Social Media Training for IDRC

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A beginner's introduction to Social Media platforms, a few walk throughs, and examples of online reputation software sites.

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  • Hitwisesingapore
  • Benefits of it? Personally: connect with more people more often, learn about topics you would never typically encounter,
  • Professional: cost effective but complex marketing tool, gain or give expertise outside immediate social circle.
  • Go over each area and tell them what it is, and what applications it’s used for. Give them some ideas on how people have used it.
  • pros: reconnect with people, share your interests, pictures cons: everyone wants to be your friend, too many invitations, your life is an open book, time waster, cant customize appearance
  • pros: educational, funny, unusual videos, for all taste, awareness marketing cons: world can see your personal videos, some questionable content, but it is moderated quickly
  • Pros: easy to use, get answers and ideas quickly, networking, interactive cons: 140 char, tweeting too much information, self centered nature
  • pros, share documents, presentations, expertise with the world, google friendly cons: people may copy your ideas
  • pros: save interesting articles,share, read off beat articles, very educational, easy to use, share with world con: non standard way of tagging, spelling misakes
  • pro: customize appearance, share music, pics, videos, cons: decreasing popularity, sometimes slow to load, low security
  • pro: customize appearance, share music, pics, videos, cons: decreasing popularity, sometimes slow to load, low security
  • easy to use, free, promotes ownership, creativity, responsibility, greater attention to detail, cons:vandalism, sometimes hard to authenticate, easy to change details from original, plagarism
  • pros: promote yourself professional life, increase your network, share expertise, utilize network, research tool, private, con: small network, slow linking process, less interactivity
  • pro: fun, see reviews, compete with friends for points, mayor benefits cons: promotes narcissism, gets old fast,
  • There’s so many choice, but start with the basics.
  • Set up account, add followers, follow, tweet, retweet, direct message, lists, search terms
  • The passion of the members of the Tattoo Artistry Facebook group for “their event” meant promoting to their friends. The online community included people eager to attend the live event. Instead of relying on buying expensive advertising, Andrew built a community of passionate fans who built anticipation and buzz for the event.With more than 15,000 people attending, the event brought three times the expected number of attendees!Note:This will work if your target market were users of Facebook such as Generation I (Those who have always had the Internet as part of their daily lives ) 20-somethings. If you were marketing say an investment show geared towards boomers, a Facebook promo might not be nearly so effective.
  • Monitored and followed all Twitterers discussing “golf,” “PGA,” “Senior PGA,” and various player names. (search.twitter.com) — Most Successful, tweet pictures, added 900 followers in 3 months
  • Social Media Training for IDRC

    1. 1. Social Media Bootcamp<br />David Liem<br />Senior Consultant, Happy Marketer<br />david@happymarketer.com<br />Twitter - @daveliem<br />
    2. 2. Our Clients<br />
    3. 3. http://www.hitwise.com/<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8. http://www.blendtec.com/willitblend/<br />
    9. 9. The Social Media Landscape<br />
    10. 10. Nearing 500 Million Users<br />56% of all visits on social sites*<br />#1 visited site in Singapore*<br />Pros: Connect with people, share interests, pictures, videos<br />Cons: Privacy - your life is an open book, everyone wants to be your friend<br />*http://www.hitwise.com/<br />
    11. 11.
    12. 12.
    13. 13. http://www.facebook.com/AirAsia<br />
    14. 14. 2nd most popular social site – 17%<br />2 Billion videos watched every day<br />250 Million Views – Justin Bieber<br />20 hours of videos uploaded ea/ min<br />Pros: Viral, educational, funny videos global audience<br />Cons: Copywrite issues, privacy, questionable content<br />
    15. 15.
    16. 16.
    17. 17. 4th popular social site - 1.17%<br />Microblogging, share info quickly<br />Pros: easy to use, get ideas and answers quickly, networking<br />Cons: 140 characters, time consuming, narcissistic, boring<br />
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23. 3rd most popular – 11%<br />Most Popular in 2006, overtaken by Facebook in 2008<br />66 million users<br />Pros: Customize appearance, share music, pictures, videos<br />Cons: Decreasing popularity, low security, slow loading speed<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27. 15th most popular social site – 0.20 %<br />Social networks for professionals<br />Pros: Promote your professional life, increase network, share expertise, research tool<br />Cons: Smaller network than Facebook, slow linking process, limited interactivity <br />
    28. 28.
    29. 29.
    30. 30. Even More Tools!<br />
    31. 31. Basics & Hands-On<br />
    32. 32. Facebook Basics<br /> Connect<br /> Communities<br /> Content<br /> Commerce<br />
    33. 33. Signing in…<br />
    34. 34. Connect<br />Finding Friends<br />Maintaining Friend Lists<br />Have a conversation: Comment, Encourage, Ask & Answer Questions<br />Status Updates, Tagging People<br />
    35. 35. Finding Friends<br />Searching for them<br />Similar profiles, companies, groups<br />Through Email<br />Facebook suggestions<br />Instant messenger contacts<br />
    36. 36. Maintaining Friend Lists<br />Creating friend lists<br />How to use your friends list<br />Deleting friends list<br />
    37. 37. Have a conversation<br />Comment, Encourage, Ask & Answer Questions<br />
    38. 38. Status Updates<br />Tag People, Companies, Events, Page<br />
    39. 39. Communities<br />Facebook Groups<br />Hosting Events- Creating- Inviting- Managing<br />Applications<br />
    40. 40. Facebook Groups<br />More for personal use, smaller scale<br />Limited to 5,000 members<br />More permission control, ex. Approvals<br />Communicate through emails<br />Cannot host apps<br />
    41. 41. Hosting Events<br />Creating<br />Inviting<br />Sharing– Post to profile, calendar<br />
    42. 42. Applications<br />
    43. 43. Content<br />Sharing content from within Facebook<br />Sharing content from outside Facebook<br />Sharing Events<br />Sharing Options<br />
    44. 44. Sharing content from within Facebook<br />Videos, Articles, Events<br />
    45. 45. Sharing from outside Facebook<br />
    46. 46. Sharing Options<br />
    47. 47. Commerce<br />Fan Pages- How to make an effective Fan Page<br />Facebook Market Place<br />
    48. 48. Network with other platforms<br />
    49. 49. Provide valuable and regular content<br />articles, guides, videos, pictures<br />
    50. 50. Have contests that require participation<br />
    51. 51. Facebook Market Place<br />
    52. 52. Privacy<br />
    53. 53. Hands on tutorial<br />
    54. 54.
    55. 55. Find people<br />
    56. 56. Tweet<br />
    57. 57. Reply, Retweet<br />
    58. 58. Search<br />
    59. 59. Wiki<br />Hands on <br />
    60. 60. http://comm215.wetpaint.com/<br />
    61. 61. Creating a Wiki<br />http://idrc.wetpaint.com/<br />Username: IDRC <br />Password: IDRC2010<br />
    62. 62. Hands on Tutorial<br />
    63. 63. Sign up<br />
    64. 64. Profile<br />
    65. 65. Add Connections<br />
    66. 66. Groups<br />
    67. 67. Hands on Tutorial<br />
    68. 68. Educational Resources<br />
    69. 69.
    70. 70. Using Social Media to Market Events<br />
    71. 71. Publish a White Paper<br />
    72. 72. Create an online community<br />
    73. 73. Twitter <br />
    74. 74. Online Reputation Tools<br />
    75. 75.
    76. 76.
    77. 77.
    78. 78. websitegrader.com/site/www.idrc.org.sg/<br />
    79. 79.
    80. 80.
    81. 81.
    82. 82. Please leave some Positive Feedback?<br />
    83. 83. Thank You<br />David Liem<br />Senior Consultant, Happy Marketer<br />david@happymarketer.com<br />Twitter - @daveliem<br />

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