Social Media Training for IDRC

907 views

Published on

A beginner's introduction to Social Media platforms, a few walk throughs, and examples of online reputation software sites.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Social Media Training for IDRC

  1. 1. Social Media Bootcamp<br />David Liem<br />Senior Consultant, Happy Marketer<br />david@happymarketer.com<br />Twitter - @daveliem<br />
  2. 2. Our Clients<br />
  3. 3. http://www.hitwise.com/<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8. http://www.blendtec.com/willitblend/<br />
  9. 9. The Social Media Landscape<br />
  10. 10. Nearing 500 Million Users<br />56% of all visits on social sites*<br />#1 visited site in Singapore*<br />Pros: Connect with people, share interests, pictures, videos<br />Cons: Privacy - your life is an open book, everyone wants to be your friend<br />*http://www.hitwise.com/<br />
  11. 11.
  12. 12.
  13. 13. http://www.facebook.com/AirAsia<br />
  14. 14. 2nd most popular social site – 17%<br />2 Billion videos watched every day<br />250 Million Views – Justin Bieber<br />20 hours of videos uploaded ea/ min<br />Pros: Viral, educational, funny videos global audience<br />Cons: Copywrite issues, privacy, questionable content<br />
  15. 15.
  16. 16.
  17. 17. 4th popular social site - 1.17%<br />Microblogging, share info quickly<br />Pros: easy to use, get ideas and answers quickly, networking<br />Cons: 140 characters, time consuming, narcissistic, boring<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. 3rd most popular – 11%<br />Most Popular in 2006, overtaken by Facebook in 2008<br />66 million users<br />Pros: Customize appearance, share music, pictures, videos<br />Cons: Decreasing popularity, low security, slow loading speed<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. 15th most popular social site – 0.20 %<br />Social networks for professionals<br />Pros: Promote your professional life, increase network, share expertise, research tool<br />Cons: Smaller network than Facebook, slow linking process, limited interactivity <br />
  28. 28.
  29. 29.
  30. 30. Even More Tools!<br />
  31. 31. Basics & Hands-On<br />
  32. 32. Facebook Basics<br /> Connect<br /> Communities<br /> Content<br /> Commerce<br />
  33. 33. Signing in…<br />
  34. 34. Connect<br />Finding Friends<br />Maintaining Friend Lists<br />Have a conversation: Comment, Encourage, Ask & Answer Questions<br />Status Updates, Tagging People<br />
  35. 35. Finding Friends<br />Searching for them<br />Similar profiles, companies, groups<br />Through Email<br />Facebook suggestions<br />Instant messenger contacts<br />
  36. 36. Maintaining Friend Lists<br />Creating friend lists<br />How to use your friends list<br />Deleting friends list<br />
  37. 37. Have a conversation<br />Comment, Encourage, Ask & Answer Questions<br />
  38. 38. Status Updates<br />Tag People, Companies, Events, Page<br />
  39. 39. Communities<br />Facebook Groups<br />Hosting Events- Creating- Inviting- Managing<br />Applications<br />
  40. 40. Facebook Groups<br />More for personal use, smaller scale<br />Limited to 5,000 members<br />More permission control, ex. Approvals<br />Communicate through emails<br />Cannot host apps<br />
  41. 41. Hosting Events<br />Creating<br />Inviting<br />Sharing– Post to profile, calendar<br />
  42. 42. Applications<br />
  43. 43. Content<br />Sharing content from within Facebook<br />Sharing content from outside Facebook<br />Sharing Events<br />Sharing Options<br />
  44. 44. Sharing content from within Facebook<br />Videos, Articles, Events<br />
  45. 45. Sharing from outside Facebook<br />
  46. 46. Sharing Options<br />
  47. 47. Commerce<br />Fan Pages- How to make an effective Fan Page<br />Facebook Market Place<br />
  48. 48. Network with other platforms<br />
  49. 49. Provide valuable and regular content<br />articles, guides, videos, pictures<br />
  50. 50. Have contests that require participation<br />
  51. 51. Facebook Market Place<br />
  52. 52. Privacy<br />
  53. 53. Hands on tutorial<br />
  54. 54.
  55. 55. Find people<br />
  56. 56. Tweet<br />
  57. 57. Reply, Retweet<br />
  58. 58. Search<br />
  59. 59. Wiki<br />Hands on <br />
  60. 60. http://comm215.wetpaint.com/<br />
  61. 61. Creating a Wiki<br />http://idrc.wetpaint.com/<br />Username: IDRC <br />Password: IDRC2010<br />
  62. 62. Hands on Tutorial<br />
  63. 63. Sign up<br />
  64. 64. Profile<br />
  65. 65. Add Connections<br />
  66. 66. Groups<br />
  67. 67. Hands on Tutorial<br />
  68. 68. Educational Resources<br />
  69. 69.
  70. 70. Using Social Media to Market Events<br />
  71. 71. Publish a White Paper<br />
  72. 72. Create an online community<br />
  73. 73. Twitter <br />
  74. 74. Online Reputation Tools<br />
  75. 75.
  76. 76.
  77. 77.
  78. 78. websitegrader.com/site/www.idrc.org.sg/<br />
  79. 79.
  80. 80.
  81. 81.
  82. 82. Please leave some Positive Feedback?<br />
  83. 83. Thank You<br />David Liem<br />Senior Consultant, Happy Marketer<br />david@happymarketer.com<br />Twitter - @daveliem<br />

×