Google + SoLoMo at the AMIC INET Conference

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Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.

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Google + SoLoMo at the AMIC INET Conference

  1. 1. Google + SoLoMoSEO, AdWords & Analytics Strategies for2013Rachit Dayal,Managing Partner – Happy Marketerwww.GoogleClassroom.com.sgRachit Dayal – @rachitdayal Google + SoLoMo
  2. 2. Rachit Dayal• Managing Partner, Happy Marketer – Lead all Google projects – 12+ years of Web experience, • SEO – Over 50 websites optimized • SEM – $500,000 spend managed • Conversion – $5 million of online sales • Websites – 12+ years of experience – Singapore’s first Google Certified • AdWords Professional (Jan 2006) • Analytics Professional (Mar 2009) Rachit Dayal – @rachitdayal Google + SoLoMo
  3. 3. Google’s Worries about SoLoMoThe Factors DNA & ValuesRachit Dayal – @rachitdayal Google + SoLoMo
  4. 4. The New Search Engine Result PageRachit Dayal – @rachitdayal Google + SoLoMo
  5. 5. Search Engine Optimization in the SoLoMo WorldGoogle+ & Authorship Maps & Location ResultsGetting Featured in Mobile Rachit Dayal – @rachitdayal Google + SoLoMo
  6. 6. Google+ Author ConnectionsRachit Dayal – @rachitdayal Google + SoLoMo
  7. 7. Getting Featured in Mobile Search • 38 percent of residents own a smartphone. • 82 percent of smartphone users use a search engine at least one time per week. • 88 percent of smartphone users notice ads on a smartphone – – 41 percent on search engines; – 46 percent in an app; – 25 percent on a retailer website; – 20 percent on a video website; – 27 percent while watching a video; – and 47 percent while on a website. • 75 percent of smartphone users watch video; 26 percent watch at least one time per day. • 79 percent of smartphone users visit social network; 54 percent visit at least one time per day.Rachit Dayal – @rachitdayal Google + SoLoMo
  8. 8. Maps & Location ResultsRachit Dayal – @rachitdayal Google + SoLoMo
  9. 9. Google AdWords in the SoLoMo WorldSitelinks for Social Assets Mobile Web & App AdsLocation Extensions Rachit Dayal – @rachitdayal Google + SoLoMo
  10. 10. Sitelinks for Social AssetsRachit Dayal – @rachitdayal Google + SoLoMo
  11. 11. Location ExtensionsRachit Dayal – @rachitdayal Google + SoLoMo
  12. 12. Mobile Web & App AdvertisingRachit Dayal – @rachitdayal Google + SoLoMo
  13. 13. Google Analytics in the SoLoMo WorldSocial Engagement Mobile AnalyticsGeo Reports Rachit Dayal – @rachitdayal Google + SoLoMo
  14. 14. Social Engagement: Track Social ActivitiesRachit Dayal – @rachitdayal Google + SoLoMo
  15. 15. Geo Reports: Measure Local ImpactRachit Dayal – @rachitdayal Google + SoLoMo
  16. 16. Mobile Analytics for Sites & AppsRachit Dayal – @rachitdayal Google + SoLoMo
  17. 17. Next StepsSEO: To Do List Analytics: To Do ListAdWords: To Do List More Training Rachit Dayal – @rachitdayal Google + SoLoMo
  18. 18. Next Steps: SEOSocial Mobile Local• Google+ Profile • Submit a Mobile • Create Google+ (Personal & Sitemap & test and Google Places Business) • Develop mobile • Get reviews on your• Use the “Author” tag friendly sites Maps Listings• Get +1 and TweetsRachit Dayal – @rachitdayal Google + SoLoMo
  19. 19. Next Steps: AdWordsSocial Mobile Local• Include sitelinks to • Create mobile • Create Location your FB, Youtube & search & site Extensions for your Twitter accounts specific campaigns campaigns• Advertise on / ads • Analyze local YouTube with pre- • Advertise on mobile campaigns for traffic roll, banner and in- apps and measure & conversion signs video ads ROI on downloadsRachit Dayal – @rachitdayal Google + SoLoMo
  20. 20. Next Steps: AnalyticsSocial Mobile Local• Set up Facebook • Separate profiles for• Analyze local traffic and Twitter sharing mobile websites with geo report• Tag all URLs • Set up event • Track Google coming from social tracking for mobile Places, FourSquare campaigns apps etc statsRachit Dayal – @rachitdayal Google + SoLoMo
  21. 21. Next Steps: www.googleclassroom.com.sg Web Video (earlyAdWords (Mon) SEO (early Dec) Dec)Analytics (next Facebook (earlyweek) Dec) Mobile (early Dec) Rachit Dayal – @rachitdayal Google + SoLoMo

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