Cathay Social Media Training, David

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Cathay Social Media Training, David

  1. 1. Social  Media  Engagement  TrainingDavid  Liem  Partner,  Happy  Marketerdavid@happymarketer.com Hello@HappyMarketer.com Hello@happymarketer.com
  2. 2. About Happy Marketer?• Headquartered in Singapore• Provides Strategic Consulting and Training Services• Focused on bringing market leading thought leadership in Social Media Marketing to APAC• Trained over 1500 professionals in less than 2 years• Yahoo & Google Certified Partners Hello@HappyMarketer.com
  3. 3. David’s Profile Hello@HappyMarketer.com
  4. 4. Hello@HappyMarketer.com
  5. 5. Hello@HappyMarketer.com
  6. 6. Hello@HappyMarketer.com
  7. 7. Hello@HappyMarketer.com
  8. 8. Hello@HappyMarketer.com
  9. 9. Hello@HappyMarketer.com
  10. 10. Cathay is a place where.... Hello@HappyMarketer.com
  11. 11. What are the topreasons customers choose you? Hello@HappyMarketer.com
  12. 12. What are your customers like?• Internet Habits• Web Savvy• Shopping Habits• Age• What websites do they visit? Hello@HappyMarketer.com
  13. 13. How things used to be... Hello@HappyMarketer.com
  14. 14. The Customer Buying Cycle Discovery Research Decision Hello@HappyMarketer.com
  15. 15. The Social Customer Cycle Sharing Sharing Sharing Discovery Research Decision Sharing Sharing Sharing Hello@HappyMarketer.com
  16. 16. How people are actually influenced Hello@HappyMarketer.com
  17. 17. Our Goal today is Sharing Sharing Hello@HappyMarketer.com
  18. 18. And that can happen by...1.Making it ‘speak’ to your customer2.Making it easy to interact with3.Making it easy to share Hello@HappyMarketer.com
  19. 19. Pre  Movie Discovery Hello@HappyMarketer.com Hello@happymarketer.com
  20. 20. Crowd Sourcing Screenings Hello@HappyMarketer.com
  21. 21. Pintrest Hello@HappyMarketer.com
  22. 22. Hello@HappyMarketer.com
  23. 23. Frequent Video Clips Hello@HappyMarketer.com
  24. 24. Trailers usually create Buzz Hello@HappyMarketer.com
  25. 25. Movie News Creates Buzz Hello@HappyMarketer.com
  26. 26. Identify as many examples in:1. MRT 10.Pintrest2. TV 11. Critic Reviews3. Radio 12.IMDB4. Newspaper 13. Crowd Sourcing5. Magazines 14.Search Engines6. Facebook 15.Digital Advertising7. YouTube 16.Apps8. Websites 17.More?9. Friends Hello@HappyMarketer.com
  27. 27. Pre  Movie Research Hello@HappyMarketer.com Hello@happymarketer.com
  28. 28. When do people research movies? Hello@HappyMarketer.com
  29. 29. Pictures Hello@HappyMarketer.com
  30. 30. Behind the Scenes Hello@HappyMarketer.com
  31. 31. Movie Screenings Recaps create interest Hello@HappyMarketer.com
  32. 32. Free Stuff Hello@HappyMarketer.com
  33. 33. Reaching out to interest groups• Cosplay• Music interests - soundtrack• Art Interest Groups Hello@HappyMarketer.com
  34. 34. Websites• What review sites are there? Hello@HappyMarketer.com
  35. 35. Apps• What movie apps are there? Hello@HappyMarketer.com
  36. 36. Research: Feed the Hungry!• People will be engaged/willing to be engaged provided they get good information and updates about the movie• Reviews from friends Hello@HappyMarketer.com
  37. 37. How will you feed the hungry?Shortlist the sites you will share newswith your customers Hello@HappyMarketer.com
  38. 38. Pre  Movie Decision Hello@HappyMarketer.com Hello@happymarketer.com
  39. 39. Why would people choose Cathay? Hello@HappyMarketer.com
  40. 40. Search Engines - What’s your rank? Hello@HappyMarketer.com
  41. 41. Friends - What are they saying? Hello@HappyMarketer.com
  42. 42. How easy is it to buy? Hello@HappyMarketer.com
  43. 43. The Social Customer Cycle Sharing Sharing Sharing Discovery Research Decision Sharing Sharing Sharing Hello@HappyMarketer.com
  44. 44. DuringContent Data Monetization Hello@HappyMarketer.com Hello@happymarketer.com
  45. 45. Enhancing The Experience• List out does Cathay do right after someone buys a ticket?• How can digital fit enhance this? Hello@HappyMarketer.com
  46. 46. List out Existing Assets Content• TV, posters, brochures, website, events Hello@HappyMarketer.com
  47. 47. IDEAS: Live Tweeting & Hashtags Content• Designated Tweeting areas Hello@HappyMarketer.com
  48. 48. Checkins: where are they happening? Content Hello@HappyMarketer.com
  49. 49. Contests / Games Content Hello@HappyMarketer.com
  50. 50. Games Content A  TRIBUTE  TO  EARTH  DAY (April  22,  2010)          The  theme  for  April  is  Environmental   Awareness.    Cheers  is  launching  an   applicaOon  that  serves  as  an  awareness   on  how  to  maintain  the  balance  of  a   pond’s  eco-­‐system  which  will  make   healthy  water  for  fish  and  other  living   community  in  a  pond.            An  ECO  FRIENDLY  FUN  ACTIVITY  for   users  keep  the  balance  in  the  eco-­‐system   to  stop  water  polluOon  and  act  fast.    Thus,   we  named  the  applicaOon  as  the  Cheers   Act  Fast  Challenge.     Hello@HappyMarketer.com
  51. 51. Fun sites Content Hello@HappyMarketer.com
  52. 52. Enhancing the Food Experience Content• Make food draw the crowd Hello@HappyMarketer.com

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