Tendenci for Business: Best Practices with Tendenci


Published on

Learn how the Houston Zoo and Reliant Park use Tendenci sites to communicate with their target audiences through email promotions, online calendar event registrations and CMS design.

Presented at Tendenci User Conference 2007 in Houston, TX.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Thanks for joining us today. Welcome to the Business Track Panel Discussion - Exploring Best Practices for Business. My name is Kim Lange. I am a project manager at Schipul - The Web Marketing Company and I will be your panel moderator. Just to give you a little back ground, I have been with Schipul for three years and I am the account manager for the Houston Zoo. And I did have a chance to help the Schipul team with the Reliant Park web site launch.
  • Tendenci for Business: Best Practices with Tendenci

    1. 1. Tendenci User Conference <ul><li>Business Track Panel Discussion Exploring Best Practices (for business) </li></ul>Kim Lange Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
    2. 2. What we will cover: Online Marketing with the Tendenci Calendar Preston Files from Reliant Park Online Marketing with Tendenci Newsletters Kelly Russo from The Houston Zoo
    3. 3. Reliant Park Before
    4. 4. Reliant Park After http://www.reliantpark.com/
    5. 5. Houston Zoo Before
    6. 6. Houston Zoo After http:// www.houstonzoo.com /
    7. 7. Welcome Preston Files - Marketing & Public Relations Manager for Reliant Park AND Kelly Russo - Interactive Manager for The Houston Zoo
    8. 8. Using the Tendenci Calendar by Reliant Park By: Preston Files www.reliantpark.com
    9. 9. A Look At The Calendar <ul><li>Homepage and Banners direct links to the Calendar </li></ul><ul><li>How Best to View and Use the Calendar (Monthly and List Views) </li></ul><ul><li>Using Event Types </li></ul><ul><li>Using Filtered Searches </li></ul><ul><li>How to get the most out of a Calendar Event </li></ul>
    10. 10. 1 2 3 4 5
    11. 12. 2 1 3
    12. 14. 2 1 3
    13. 15. 2 1 3 4 5
    14. 16. Add This To Your Calendar <ul><li>Create Exciting Direct Links to the Calendar </li></ul><ul><li>Utilize both the List and Monthly View </li></ul><ul><li>Use Event Types </li></ul><ul><li>Use Filtered Searches </li></ul><ul><li>Format Calendar Events with Consistency </li></ul>
    15. 17. E-mail Marketing at the Houston Zoo By: Kelly Russo www.houstonzoo.com
    16. 18. <ul><li>Evolution of our e-mail newsletters </li></ul><ul><li>E-mail Marketing Campaigns </li></ul><ul><li>Feast with the Beasts </li></ul><ul><li>Baby Elephant “Mac” </li></ul>
    17. 19. Have you seen your zoo lately? <ul><ul><ul><li>a . Positioning </li></ul></ul></ul><ul><ul><ul><ul><li>If you haven’t been lately, take a new look at your Zoo. When is the last time you went to the Zoo? The Zoo is a new Zoo. </li></ul></ul></ul></ul><ul><ul><ul><li>b. Key advertising messages </li></ul></ul></ul><ul><ul><ul><ul><li>i. Come see the Zoo…it gets better and better </li></ul></ul></ul></ul><ul><ul><ul><ul><li>ii. Immersion in live, natural outdoors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>iii. It’s an exotic escape to another world </li></ul></ul></ul></ul><ul><ul><ul><ul><li>iv. Real animals, plants, sights, sounds </li></ul></ul></ul></ul><ul><ul><ul><ul><li>v. Everyone has fun for low price </li></ul></ul></ul></ul>
    18. 24. <ul><li>Second Annual Feast with the Beasts – October 12, 2007 </li></ul><ul><li>Over 30 restaurants from around Houston participate - featuring their signature dishes </li></ul><ul><li>Live entertainment on 3 stages </li></ul><ul><li>keeper chats and animal training demonstrations throughout the evening </li></ul><ul><li>One of the largest events for the Zoo </li></ul><ul><li>We had around 1,500 people attend our first year </li></ul>
    19. 25. Feast with the Beast e-mail campaign <ul><li>Pre-sale campaign for the month of June </li></ul><ul><li>3 themed e-mail newsletters leading up to the event </li></ul><ul><li>Metrics reveal noticeable jump in page views and ticket sales the day after the email was sent. </li></ul>
    20. 29. Our Baby Boy <ul><li>Born Oct 1, 2006 </li></ul><ul><li>Weighed 384 pounds – largest Asian Elephant born in captivity </li></ul>
    21. 30. <ul><li>Year long campaign utilizing Mac </li></ul><ul><li>Name the baby—8,000 people vote on KHOU and Zoo site </li></ul><ul><li>Special offer—see elephants for peanuts </li></ul><ul><li>Guess the date Mac weighs 1,000 lbs—promotion for 1,000 th visitor </li></ul><ul><li>Mac turns 1—card contest, bday party on October 6 </li></ul>
    22. 33. Results <ul><li>Very good exposure and publicity for very little money </li></ul><ul><li>Pushed visitors to use our new site to plan their visit and get involved with Zoo happenings </li></ul>
    23. 34. Thank You!
    24. 35. Question and Answer
    25. 36. Thank you! Kimberly Lange Email: [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com