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Job Search 2.0:
Making the Web Work for YOU - and help find you work!
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Monday, March 29, 2010
Watch: www.lemonademovie.com




  It’s not a pink slip,
  it’s a blank page.             www.flickr.com/photos/pinksherbet/3405897312
Monday, March 29, 2010
You are not alone. The Internet can help.
 www.flickr.com/photos/jpag/432384774
Monday, March 29, 2010
Monday, March 29, 2010
Let’s talk about...

            1. The Personal Brand Era

            2. Tools and Strategy

            3. Job Hunt 2.0




 Find this presentation: www.slideshare.net/happykatie
Monday, March 29, 2010
Welcome to the Personal Brand Era




Monday, March 29, 2010
www.flickr.com/photos/lukasch




   More than some lame product pitch
                         www.flickr.com/photos/lukasch    www.flickr.com/photos/99651925@N00
Monday, March 29, 2010
More than just ‘some applicant’



                         Hi, I’m happykatie




Monday, March 29, 2010
Show off your many facets (and shine)




 www.flickr.com/photos/jurvetson/156830367
Monday, March 29, 2010
The Big Idea:




                               www.flickr.com/photos/joshuacraig/3075437046


   Personal Brands are Profitable + Job-Attracting
Monday, March 29, 2010
27 on Twitter
                                      14,065 followers




                                      27 on Facebook
                                      12,446 friends



                    Personal Brands grow
                 your new business footprint!
Monday, March 29, 2010
3,635 page views / 6 months from employee site referrals

                                   $1 / click PPC advertising


                         $7270 / year FREE online advertising




                         www.dstagg.com              www.schipul.com


                             A tangible Win-Win
Monday, March 29, 2010
The ROI of Social Media

    Gary Vaynerchuk found:

    $15,000 in direct mail = 200 new
    customers

    $7,500 Billboard = 300 new
    customers

    $0 twitter = 1,800 new customers

    http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
    http://www.flickr.com/photos/29970359@N07/3373700426/
Monday, March 29, 2010
Welcome to the
         Personal Brand Era




Monday, March 29, 2010
You tell YOUR story


Monday, March 29, 2010
Tell your Story
                         1. Message               4. Plot


                           So my point is...




                         2. Conflict            3. Characters




Monday, March 29, 2010
Engage your characters




Monday, March 29, 2010
Share your message

Monday, March 29, 2010
You grow YOUR brand


Monday, March 29, 2010
The Brand Development Cycle


Monday, March 29, 2010
www.flickr.com/photos/ionushi/481094632




      Personal Brand tips

             1. Be consistent

             2. Be relevant

             3. Go to your audience




Monday, March 29, 2010
www.namechk.com




Monday, March 29, 2010
Who is your audience? Where do you find value?




                         Your kids?   College roommate?   Future employers?




Monday, March 29, 2010
www.flickr.com/photos/limonada/543042006




                         Your Tools and Strategy




Monday, March 29, 2010
You like what you like, so share it!
  www.youtube.com/childrensmuseumhou




                                       www.cmhoustonblog.org




                                                               http://www.facebook.com/pages/The-Mr-O/154082187005




Monday, March 29, 2010
LinkedIn
                         www.linkedin.com


Monday, March 29, 2010
Monday, March 29, 2010
Get validated




Monday, March 29, 2010
www.flickr.com/photos/colodio/198306790




      LinkedIn Brand tips

             1. Pimp out your profile

             2. Get feedback / recs

             3. CONTRIBUTE




Monday, March 29, 2010
Facebook
                   www.facebook.com


Monday, March 29, 2010
Meet my Facebook page :)
  www.facebook.com/username

Monday, March 29, 2010
Connect with your dream companies on FB
  www.facebook.com/schipul

Monday, March 29, 2010
Be a fan and stay connected
  www.facebook.com/houstonzoo

Monday, March 29, 2010
Turn online relationships into offline networking
  www.facebook.com/schipul

Monday, March 29, 2010
Get there: Account > Privacy Settings
      Take care of Privacy at the source!




                                               Avoiding someone?
                                                BLOCK THEM!




Monday, March 29, 2010
Get there: Account > Privacy Settings > Profile Information

      Want freedom in updating your status?




Monday, March 29, 2010
Get there: Account > Privacy Settings > Search
      Control who can search for you




Monday, March 29, 2010
Get there: Your wall > Lock link > Customize
      Share only what you want to share




Monday, March 29, 2010
www.flickr.com/photos/colodio/198306790




      Facebook Brand tips

             1. Fill that profile

             2. Review current content

             3. Know thy privacy settings




Monday, March 29, 2010
Twitter
                         www.twitter.com


Monday, March 29, 2010
Twitter

                         www.commoncraft.com/Twitter



Monday, March 29, 2010
YOU




Monday, March 29, 2010
Monday, March 29, 2010
Twitter keeps everyone in the know

                      Ben Gillin
                   www.twetches.com




Monday, March 29, 2010
www.flickr.com/photos/colodio/198306790




      Twitter Brand tips

             1. Be interesting

             2. RT + @ replies = GOOOOD

             3. ‘Tweet-Ups’




Monday, March 29, 2010
Blogging
               www.wordpress.com


Monday, March 29, 2010
Monday, March 29, 2010
Showcasing staff knowledge + brain candy
http://blog.hmns.org

Monday, March 29, 2010
A personal blog - insights + brain candy
www.happykatie.com


Monday, March 29, 2010
Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/

Monday, March 29, 2010
www.flickr.com/photos/colodio/198306790




      Blogging Brand tips

             1. Consistency - 2-3 / week

             2. Give credit + link love

             3. Comment, comment




Monday, March 29, 2010
Rich Media


Monday, March 29, 2010
Capture attention with video capture
  http://www.youtube.com/watch?v=5jnCic3RPn0

Monday, March 29, 2010
What is your future employer up to?
  www.vimeo.com/schipul

Monday, March 29, 2010
Double check those security / privacy settings
  www.youtube.com

Monday, March 29, 2010
www.theflip.com




Monday, March 29, 2010
Let your passion contribute...
www.flickr.com/photos/rebba


Monday, March 29, 2010
Photos photos everywhere...
www.flickr.com/eschipul + www.facebook.com/eschipul


Monday, March 29, 2010
((( who is saying what? )))
       listen listen listen




Monday, March 29, 2010
www.google.com/alerts




     www.technorati.com




                                          http://alerts.yahoo.com
Monday, March 29, 2010
IceRocket: www.icerocket.com




           Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Monday, March 29, 2010
http://search.twitter.com // www.tweetbeep.com /// www.tweetdeck.com
Monday, March 29, 2010
A story of 3 job searches




Monday, March 29, 2010
www.flickr.com/photos/22197407@N04/2184671134




                                         Job Hunt 2.0




Monday, March 29, 2010
This is where it’s going...
www.jmoswalt.com


Monday, March 29, 2010
How much are you giving away? Show me your brains!
www.slideshare.net/happykatie


Monday, March 29, 2010
(I called this guy in 5 minutes)




      http://daretocomment.com/hire-me-ian-greenleigh/
Monday, March 29, 2010
((( other ways to )))
                         get there




Monday, March 29, 2010
Tag your unique skillsets
www.jobster.com


Monday, March 29, 2010
Build dynamic and visual resumes (securely!)
www.visualcv.com


Monday, March 29, 2010
Network with HR + make sweet referral cash
www.cachinko.com


Monday, March 29, 2010
A quick review...

            1. Build that Brand

            2. Go where your audience is

            3. Web presence = the new black




 Find this presentation: www.slideshare.net/happykatie
Monday, March 29, 2010
Katie Laird
                         Blog: www.happykatie.com
                         Flickr: www.flickr.com/happykatie
                         Twitter: www.twitter.com/happykatie
                         Slideshare: www.slideshare.net/happykatie


Monday, March 29, 2010

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