Happiest Minds Brand Journey

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Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds

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Happiest Minds Brand Journey

  1. 1. Salil Godika Co-founder, Chief Strategy & Marketing Officer BRAND STORY
  2. 2. “In the factory we make cosmetics; in the drugstore we sell hope” —Charles Revson, Revlon Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  3. 3. Focus is non-negotiable Disruptive Tech + Happiness Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  4. 4. What's in a name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  5. 5. But, Majority of top 50 brand names do not describe what the company does Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential What's in a name?
  6. 6. What's in our name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our logo symbolism = Our Being Our Belonging Our Becoming ++
  7. 7. Show …. (a higher) Cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source : Marketoonist.com
  8. 8. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source: Crown Business; December 27, 2011 Correlation between brand’s ability to serve a higher purpose and its financial performance Show . (a higher) cause!
  9. 9. Happiness - Our higher cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Mission: Happiest People. Happiest Customers. S M I L E S haring indful ntegrity earning xcellence ocial Responsibility Our Values: Happiness is the meaning and the purpose of life the whole aim and end of human existence ~ Aristotle
  10. 10. Brand is not lipstick Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Source:Rogerdahl@aol.com
  11. 11. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Discussion with GPTW even before launch of the Company Happiness Manifesto Brand is not lipstick Practice Areas Practice Areas Measurement : • Happiness People Pulse • Touchstones
  12. 12. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential TBD Technologies Analytics Cloud Security Unified Communications Social Computing Mobility BMP & Workflow Brand is not lipstick Analytics Cloud Security Unified Communications Social Computing Mobility BPM & Workflow
  13. 13. Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  14. 14. Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  15. 15. Our brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Today, I am grateful for
  16. 16. Create your brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  17. 17. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Brand fuel Chobani’s yogurt to recipes Oreck flooring styles to cleaning
  18. 18. Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Success Stories Whitepaper Articles BlogsVideos Our brand fuel Industry Analysts and Influencers
  19. 19. Our brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Tweet your horn! Gamified Neural Orbit – Our Thought Leadership program
  20. 20. Booster shots Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The Book-Burning Campaign That Saved a Public Library Branson blog on InMobi's Tewari goes viral
  21. 21. Be a story teller Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
  22. 22. Thank you ! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The journey continues

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