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User Experience Design at the Crossroads

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User Experience Design at the Crossroads

  1. 1. 蔡志浩蔡志浩 龍吟研論龍吟研論特聘研究總監特聘研究總監 ·· 悠識數位悠識數位使用者經驗顧問使用者經驗顧問 ·· 台灣使用者經驗設計協會台灣使用者經驗設計協會理事長理事長 User Experience Design at the CrossroadsUser Experience Design at the Crossroads Happy UX 2013Happy UX 2013
  2. 2. 2013-09-28 2 1992 :學士,高雄醫學大學心理學系 1994 :碩士,中正大學心理學研究所 2001 :博士,美國伊利諾大學教育心理學系 2001-2011 :助理教授,高雄醫學大學心理學系 使用者經驗設計與研究 認知心理學、教育心理學、閱讀心理學、語言學 人因工程、人工智慧(中文自然語言處理) 2012- :理事長,台灣使用者經驗設計協會 2012- :使用者經驗顧問,悠識數位顧問有限公司 2013- :特聘研究總監,龍吟華人市場研發論壇中心 蔡志浩
  3. 3. 2013-09-28 3 userxper.com
  4. 4. 2013-09-28 4 www.lyccc.org.tw
  5. 5. 2013-09-28 5 www.lyccc.org.tw
  6. 6. 2013-09-28 6 台灣使用者經驗設計協會 uigathering.org
  7. 7. 2013-09-28 7 uigathering.org
  8. 8. 2013-09-28 8 The Larger Context
  9. 9. 2013-09-28 9 Behavior Need Value Product Design Value Proposition User/Consumer Corporate Abstract Concrete
  10. 10. 2013-09-28 10 Market Research User Experience User/Consumer Corporate Interaction Behavior Need Value Product Design Value Proposition
  11. 11. 2013-09-28 11 Marketing & Market Research User Experience A relatively clear and small set of vocabulary Better academic connection (consumer behavior) A diverse set of methods for lifestyle research More connected to business strategy
  12. 12. 2013-09-28 12 User Experience Consumer Behavior Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
  13. 13. 2013-09-28 13 Integrated Approach
  14. 14. 2013-09-28 14 User/Consumer Centered Thinking Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
  15. 15. 2013-09-28 15 User/Consumer Corporate Interaction User/Consumer Centered Thinking Behavior Need Value Product Design Value Proposition
  16. 16. 2013-09-28 16 Obstacles
  17. 17. 2013-09-28 17 Insufficient Interdisciplinary Training
  18. 18. 2013-09-28 18 The whole is greater than the sum of its parts
  19. 19. 2013-09-28 19 Not Very Good at Identifying Real Problems
  20. 20. 2013-09-28 20 Context of Justification Context of Discovery Level 1: Strategic Knowing how to use some specific method to solve related problems Level 2: Metastrategic Knowing what strategies should be employed at a given time Level 3: Metacognitive Knowing where knowledge comes from (what the real problems are) Medin, D. L., Ross, B. H., & Markman, A. B. (2005). Cognitive psychology (4th ed.). Hoboken, NJ: Wiley & Sons. Most people stop here (for the rest of their lives)
  21. 21. 2013-09-28 21 Old Habits Die Hard
  22. 22. 2013-09-28 22 People tend to avoid thinking as long as old habits work (however ineffectively) When old habits stop working completely, it is already too late to catch up
  23. 23. 2013-09-28 23 Looking Ahead
  24. 24. 2013-09-28 24 Start Learning Start Questioning Start Thinking
  25. 25. 2013-09-28 25 Start Understanding the Larger Context
  26. 26. 2013-09-28 26 User/Consumer Corporate Interaction User/Consumer Centered Thinking Behavior Need Value Product Design Value Proposition
  27. 27. 2013-09-28 27 Get Connected With Me
  28. 28. 2013-09-28 28 http://taiwan.chtsai.org/ taiwan.chtsai.org
  29. 29. 2013-09-28 29 https://twitter.com/hao520/ hao520
  30. 30. 2013-09-28 30 chtsai https://www.facebook.com/chtsai

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