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A relatively clear and small
set of vocabulary
Better academic connection
A diverse set of methods for
More connected to business
User Experience Consumer Behavior
The whole is greater
than the sum of its parts
Not Very Good at
Identifying Real Problems
Level 1: Strategic
Knowing how to use some specific
method to solve related problems
Level 2: Metastrategic
Knowing what strategies should be
employed at a given time
Level 3: Metacognitive
Knowing where knowledge comes from
(what the real problems are)
Medin, D. L., Ross, B. H., & Markman, A. B. (2005). Cognitive psychology (4th ed.). Hoboken, NJ: Wiley & Sons.
Most people stop here (for the rest of their lives)