From Kickstarter to AirBnB, sharing economy is an influential trend.
Perhaps this is a testament to how far we have come as a civilized
society because so many people are willing to help and trust each
But a crowdsourcing company’s job encompasses more tasks than just
providing a platform. I believe these companies are also shouldered
with the great responsibility of nurturing a community’s culture.
I thought of this project while I was job hunting. This presentation
explains some of my ideas on improving AirBnB’s growth and
community experience from the product side.
I intended for this presentation to be read, so it will be wordy at some
slides. Please bear with me.
Hopefully this presentation can help me land a job
Although rarely, dissatisfaction from both
hosts and guests gathers traffic on the
With so much of AirBnB’s growth rest with
word of mouth, it is critical to minimize risks
for both guests and hosts.
Therefore, it is paramount
to foster a community
with a healthy collective
To accomplish this while
momentum, I propose to
start by champion an
exemplary community of
We are all unique
individuals, therefore it is
hard to pinpoint all the
reasons why someone is
attracted in becoming an
AirBnB host. But I believe
two key factors beside
money are prerequisites to
become a successful and
For some people AirBnB is an
opportunity for additional income.
We do not want to encourage
the trend of establishing
Travelers flock to AirBnB not only
for the cheaper rent, but also for
an authentic traveling experience.
AirBnB needs to strive to provide
with a local’s touch.
The AirBnB experience should be different from hotels.
A successful growth strategy for AirBnB needs to
maintain authenticity and quality of local
hospitality, while reducing friction between hosts and
Additionally We need to design our product to market
1. Improve user profiles to establish accurate expectations and to help
match hosts with guests.
2. Develop a mentorship program that benefits both the mentor and the
Current User Profile
Does not encourage additional
information from users
Step 1: Improve User Profile
• Additional (user picked) questions that
guide the creation of a colorful and
• Progress bar encourages users to
complete their profile
• Tooltip next to progress bar explains
which portion of the profile still needs
Making crucial info on health issues(e.g. allergies or disability), social habits, and
special demands available in user profiles will establish accurate expectation between
hosts and guests.
Accurate expectation will minimize confrontations and unhappy reviews.
Because the questions are prepared internally, we can use the resulting semantic data
to optimize our listing algorithm and more.
Step 2: Mentorship Program
While supports from online
community such as Ourbnb.com and
/r/AirBnB are useful sources of
information, nothing boosts
confidence like advices from a
An integrated mentorship
program that benefits both
mentors and new hosts (and is fair to
other hosts) is ideal for promoting
healthy growth from within.
Mentors (let’s call them Community Champions) and students have badge ( &
respectively) next to their names to distinguish these users
Profiles have additional
badges and specific
review sections for
students and mentors.
Listings from students are
shown under the teacher’s
listings for additional exposure.
The vice versa is not true to
prevent hosts from abusing this
Promote the mentorship program at the “Invite Friends” page.
Having Icon and title distinguishes individuals, making it
a valuable asset for mentors and their student(s). The
additional exposure for students’ listings is also an
This is the first step to gamify the AirBnB marketplace. If
is successful, we can expand on the concept by adding
badges for special accomplishments. This will drive
engagement and attachment to AirBnB.
From what I have researched, majority of issues people faces while using AirBnB originate from
“I asked her to wear something revealing, so she showed up in a prophet’s toga.”
Miscommunication leads to:
1. Customer complaints which strain customer service
2. Bad reviews that deteriorate the community
Current proposal minimizes this risk by:
1. Providing accurate expectation between hosts and
2. Improving the quality of hosts through mentorship.
3. Adding another dimension to community