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The Importance of Being Agile

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To do business at the pace of digital, you have to improve your speed, predictability, transparency and adaptability to change. In this concluding session of the Hanson Digital Summit 2013, Mike Osswald outlines the key takeaways of listening continuously, having conversations and executing with purpose.

www.hansoninc.com/summit

Published in: Marketing, Business, Technology
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The Importance of Being Agile

  1. 1. THE IMPORTANCE OF BEING AGILE
  2. 2. MIKE OSSWALD VP, EXPERIENCE INNOVATION
  3. 3. AGILE MARKETING GOALS... Improve the speed,  predictability, transparency, and adaptability to change
  4. 4. BE AGILE THE CUSTOMER IS AT THE CORE Experiential Local/Retail Print Customers Public Relations Out of Home Online Channels Social Engagement Product/Service Development Television eCommerce Customer Service Market Research Web Sites
  5. 5. CORE PRINCIPLES OF AGILE • Agile mindset, agile methods • Working together, while focused on customers (not target audiences) – Listen, observe, collaborate, create • Change as a strategic advantage • Connected teams and iterations • Focused on data and feedback – vs. opinion and convention • More experiments, less big bets
  6. 6. See more at HANSONINC.COM/SUMMIT

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