13 key take-aways from 2012 #SMWF

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13 key take-aways from 2012 #SMWF

  1. 1. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors
  2. 2. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Social Media World Forum 2012 13 key take-aways & sources @UXtf
  3. 3. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors “Everyone in a company is in Sales” @chrisbrogan
  4. 4. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "If your Social Media efforts are not aiming at conversion they're pointless" @chrisbrogan
  5. 5. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Recruiting, Collaboration, Customer Service, Internal communication, Brand management, Trend research, Business development, Ideation ... @UXtf
  6. 6. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "70% of companies ignore complaints" Ben Watson, #hootsuite
  7. 7. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors ... so be as personal and relevant to people as possible ­don't treat them like numbers. Ben Watson, #hootsuite
  8. 8. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "Find your industry's or purpose's influencers (...) and start leveraging them" Paul Armstrong, Head of Social – Mindshare
  9. 9. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "When thinking about Social definitely think Mobile. Location, content optimization etc." Omid Ashtari, 4square
  10. 10. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors “Reward, reward, reward – Gamification of social commerce” Peter Briffett, Livingsocial
  11. 11. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors The Social Media decision tree Guy Kawasaki
  12. 12. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors How Social is B2B? Nowsourcing
  13. 13. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Social Media best practise – American Express syncs up with Twitter Peter Briffett, Livingsocial
  14. 14. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors 7 social media trends that could transform your online strategy Patrick Syler, Gigya
  15. 15. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors 30 Social Media Predictions for 2012 From the Pros 13k+ Retweets
  16. 16. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors UXtf

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