Cloud Crowd Book 50 Companies That Transformed Their Businesses With The Cloud
Dream. Build. Succeed. Cloud computing has transformed the software industry. Every day, more companies are choosing to build and run their businesses in the cloud because it’s faster, easier, and less expensive than traditional computing. Force.com is the new standard for enterprise success in the cloud. In the following pages, we’ll share what some of the world’s most productive developers have already dreamed and built on Force.com. Their success stories are sure to inspire you. Now, you can easily build any application with this new model for cloud development based on clicks, components, and code. Transform a single process, an IT portfolio, or your entire business. The Force.com platform gets better every day, thanks to automatic upgrades, constant innovation, and proven success. So get started building your own dreams in the cloud today, for free, at http://developer.force.com
Creating Success in the Cloud “ The Force.com platform provides us with the fastest path from idea to application, without infrastructure and development delays. —John Johnson, Vice President, ASCAP ” “ The Force.com platform allowed us to create and deliver a total of 14 applications—all without the expense and hassles of traditional application development. ” —Gabrielle Toledano, Executive Vice President of Human Resources, Electronic Arts ® “ Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I would have imagined. —Bob Morrell, CEO, Riskonnect ”
What Will You Build & Run on Force.com? :: 9+ million customizations :: 30 billion integration calls :: Hundreds of partner apps to choose from :: Customers/IT have built tens of thousands of custom applications :: The most trusted platform for the cloud
Samples Management ApplicationAshland FUJITSU PLATFORM SERVICES :: Sales Teams :: Samples :: Materials Operations :: Materials :: Approvals :: Shipping :: History SAP ERP 4 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage complex sample • Created a custom application to • Application was fully integrated into management process track and manage the sample existing field application. • Integrate samples that are process. • All data is in one system, providing combinations of materials stored in • Leveraged Visualforce to create a better control and coordination of back-office application built-in process wizard. global processes. • Support detailed sample distribution • Deep integration with the SAP • One integrated reporting platform approval cycle back-office application. offers process transparency. • Create an easy-to-use system • Workflow manages process and • The platform-as-a-service model • Ensure application scales and ensures automated flow. eliminated the need for additional performs across multiple teams • Multilevel approval process hardware or infrastructure. • Provide access to clear history and automates global sponsorship and • Built-in multilanguage and records to ensure compliance complex approval requirements. currency support simplifies global • Audit trail created for all samples and deployment. approval histories.
SAP IntegrationComplex ApprovalsComplete Audit HistoryVisualforce WizardInternationalization
Purchase Order Management ApplicationAltium Limited PLATFORM SERVICES :: Operations :: Inventory :: Services :: Orders :: Executives :: Quotes :: Components :: Projects ERP 6 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Implement a system capable of • Creates printed quotes with multiple • Chose to build on the Force Platform scaling during busy periods product lines and multilingual over purchasing client/server • Get system live within 4 weeks to content; also creates sales order systems from Oracle, SAP, and Siebel. serve upcoming peak business in ERP system, then routes it back • Provides higher levels of availability, period to the appropriate warehouse for performance, scalability, and security. shipment “ • Automate key business processes • Improved allocation of scarce We were able to create a • Streamlines purchasing, improving technical resources to focus on high- comprehensive business platform • Ward off intense competition from visibility of expenditures value, strategic projects. thanks to the power of the larger players ” • Tracks complex global projects for • Eliminated infrastructure Force Platform. • Maximize use of limited technical internal and external groups resources management and software —Alan Perkins, CIO • Tracks inventory of electronic deployment headaches. components and maps each to • The Force Platform Sandbox serves purchase items from suppliers as a deployment testing ground without requiring additional infrastructure.
Real Estate Listings & Warranties Application American Home Shield PLATFORM SERVICES :: Real Estate Agents :: Warranties :: Executives :: Agents :: HR :: Listings :: Home Owners Legacy Applications ERP 7BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Provide automated support for the • Built custom applications to track • Chose the Force Platform because unique sales process of the leading the complex relationship between its SaaS architecture allowed U.S. home warranty company, with real estate agents, warranties, and deployment with minimal IT 1+ million homeowners end customers. resources.• Create a better way to track key • Executives can track listings and • Supports between 250,000 and “ listings and warranty information closings on a month-by month 500,000 records, providing real-time• Offer anytime, anywhere data access and year-over-year basis for both visibility into key market metrics. Using the Force Platform for the geographically dispersed accounts and for individual agents • An innovative incentive program we were able to extend our within those accounts. environment with new ” organization keeps adoption at 100 percent. • Bidirectional integration with legacy applications.• Ensure ease of use, an intuitive • Promotional budgets can now be —Yuri Yanishevski, Manager Web-based interface, and offline customer support and ERP systems. managed with greater accuracy. capability Leveraged applications from the Force Platform AppExchange for a 360-degree view of its staff.
ERP for Book PublishingAuthor Solutions PLATFORM SERVICES :: Authors :: Publishers :: Project Managers :: Books :: Executives :: Projects :: Partners :: Printers :: Cost Microsoft BizTalk 8 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Automate the self-publishing • Created a customized application • Prebuilt services and platform workflow for authors and other for the publishing industry that flexibility let Appirio create a publishers for the 1 out of every automates the entire workflow SaaS solution that delivered more 19 new books distributed in the from editorial and cover design to functionality in less time and at a U.S. in 2008 marketing and distribution. fraction of the cost of a custom-built .NET system. “ • Help customers create high-quality • Integrates with existing on-premise We’ve combined our expertise books faster and at a much lower cost systems and third-party services • Open interfaces allowed easier from publishing over 80,000 titles • Integrate disparate back- and front- to create a complete solution with integration among different internal with the world’s best on-demand office systems on a common platform built-in publishing rules, production systems and third-party services. platform to create a system that ” to speed processes and increase workflow, file management, • The platform-as-a-service model will transform our business. visibility into business metrics accounting, e-commerce, and eliminated the need for new —Kevin Weiss, President and CEO relationship management. hardware and maintenance costs. • Develop a unique publishing solution that automates the • Developed and rolled out the • With the Force Platform architecture Partner company’s processes, but can also custom-built application to the first and Visualforce development be resold to other publishers that division (iUniverse) in less than capabilities, the company can easily want to achieve similar results 6 months. add features and services to the app.
Royalty Rights Management ApplicationASCAP PLATFORM SERVICES :: Licensing :: Licenses :: Support :: Rates :: Collections :: Billing :: Sales :: Artists :: Adjustments Billing 10 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Protect the rights of hundreds of • Deployed to 130 employees across • The SaaS system has eliminated thousands of American Society of sales, customer service, collections, ASCAP’s reliance on internal IT Composers, Authors and Publishers and administrative support in the resources. (ASCAP) members by licensing general licensing department. • Intuitive dashboards let users and distributing royalties for • Dashboards consolidate data that identify key performance indicators performances and copyrighted work “ once had to be exported from at a glance. The Force Platform • Manage the complex process of multiple databases and then • Automated handoff and follow- provides us with the fastest governing music usage in different analyzed in Microsoft Access. up processes streamline the sales path from idea to application, venues • Custom tabs manage and monitor lifecycle. without infrastructure and ” • Replace the previous hodge-podge various processes such as rates, • With the customized vacation development delays. of systems based on a Lotus Notes collections and adjustments, —John Johnson, Vice President request app, employees and interface and letters. managers efficiently file and track • Maximize time to value and ensure • Customized and deployed a vacation vacation requests, cutting down on Partner integration with existing workflow request application from the Force administrative busywork. processes and billing systems Platform AppExchange with no additional investment in developer resources.
Healthcare Treatment Management Application CNS Response PLATFORM SERVICES :: Physicians :: Medication :: Patients :: Treatments :: Medical Staff :: Testing Schedules :: Neurologists :: Technician Visits :: Technicians :: Patients Technicians Portal Microsoft DB 11BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Identify a secure, scalable, and • Built a custom production • Built a complete production reliable platform to integrate and application to gather data and system and moved production share data between custom data suggest treatment. processes onto the Force Platform systems and partner physicians, • Developed workflows to move in 4 months. technicians, and neurologists information between physicians, • Developing robust, on-demand “• Organize workflows, capture and technicians, and neurologists. business applications with the Force store patient data—including • With a combination of Apex, Platform cost only 25 percent of We needed a scalable, medications and technician visits— Visualforce, .NET, and HTML, the what it would have cost to build the reliable, and secure environment. and present results in an easy-to-use company can store information in one same solution using .NET or Java. The Force Platform was the only format for physicians and patients centralized location for presentation. • The company reduced test tool that could actually do it— and at a fraction of the cost ”• Select a solution that’s easy to processing time from 3 days to deploy globally by this developer • Linked a custom technician’s 24 hours and also decreased of other solutions. portal built on .NET to the Force —Mark Desrosiers, Senior VP, Commercial Operations of a technology that provides Platform for secure access to testing production time significantly. personalized medication guidance schedules and data upload. • Future plans include call center based on brain function and QuickBooks integration plus • A SQL database stores proprietary Referenced-EEG® (rEEG®) data, which international deployment. is accessed via the Force Platform API.
Public Housing Management SystemChicago Housing Authority PLATFORM SERVICES :: Residents :: Goods :: Service Providers :: Income :: Partners :: Dependants :: Health and Wellness :: Skills 12 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage the diverse needs of • Client management system built • Rapid deployment much faster residents, partners, and third-party with the Force Platform using than traditional application providers custom objects and workflows. development cycle. • Improve central management of • Goals and referrals let service • Addressed unique, complex security goals/referrals, family information, providers review goals and set up model of personal data, dispersed to “ employment history, case load referrals for residents. multiple partner agencies. We were able to easily management, and reporting • Family information tracking status • Addressed business needs without tailor the Force Platform to ” • Accommodate the needs of of individual service plans. significant IT involvement. our needs. agencies scattered across multiple • Intake employment information • Reduced input and caseload transfer —Leticia McCullom, Management Analyst companies, offices, and locations maintaining resident employment effort by more than 50 percent. history. • Case loads with complex security Partner and sharing model.
Custom ObjectsWorkflowTailored User ExperienceComplex Access Control
Cinema Asset ApplicationDolby PLATFORM SERVICES :: Shipping :: Movies :: Maintenance :: Screens :: Support :: Facilities :: Sales :: Equipment :: Installations Legacy Applications 14 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a tool to replace a • Cloud-based cinema asset • Built the cinema asset application in spreadsheet-based system for application provides a rich user 2 months. managing equipment and support interface to better track and • The platform-as-a-service model tickets for cinema customers manage the use of movie and reduces infrastructure and • Automate the product shipping digital equipment. maintenance costs. “ and distribution process as well as • Custom objects include Movies, • Easy access to real-time data With the Force Platform, we maintenance renewals Screens, Facilities, Equipment, and advanced analytics provides can better support our global • Select a hosted solution that would and Installations. increased business visibility and workforce with the tools they minimize resources needed for • In-depth management of cinema improved forecasting. need to support our customers ” infrastructure, maintenance, and equipment and support data • The Force Platform lets around the world. upgrades allows more efficient deployment —George Lin, CIO Dolby cost-effectively develop • Ensure the system provides of technical resources and better custom apps. support for multiple languages customer service. Partner and currencies
Franchise Management Application The Häagen-Dazs Shoppe Company PLATFORM SERVICES :: Franchises :: Shop Inspections :: Franchise Reps :: Real Estate :: Executives :: Openings :: Construction Sites :: Training Outlook 15BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create a system to manage national Franchiseforce includes custom tabs: • Häagen-Dazs selected the Force franchises, including training, • Häagen-Dazs University: tracks Platform over a proprietary, openings, and new construction which franchises have attended in-house solution.• Provide easy access to data currently training • Deployed and customized the available in legacy Microsoft Access • Defaults: tracks which shops failed application in less than 6 months. “ database and Excel spreadsheets inspections • The platform-as-a-service model via VPN ensures franchise information is Salesforce has made a huge • Openings: follows the opening difference in our ability to• Design a solution accessible to process for new construction easily accessible regardless of where remote workers in franchises an employee is working. increase development and sales • Real Estate Leads: matches new opportunities. It’s a resource ” nationwide • Dashboards and reporting capability franchise owners with a potential I turn to 100 times a day.• Ensure customization capabilities shop location give management greater insight —Julie Michelutti, Brand Manager can match the unique nature of into franchise activity. • Integrates with Microsoft Outlook the business for simple information access
Postage Services Application for Dealer NetworkHasler PLATFORM SERVICES :: Dealers :: Meter Data :: Separate Systems :: Products :: Executives :: Templates eAutomate 16 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Provide network of independent • Built two solutions that dealers • Chose the Force Platform for its dealers throughout North America could choose to implement for flexibility, speed of deployment, and with access to valuable postage their businesses. Web-based model. meter data that could broaden their • Developed custom objects, • Combined consistent workflow penetration throughout the U.S. including templates, customer fields, and custom objects, but allowed “ • Maintain separate systems with USPS postage meter data, links to for dealer control of data and The Force Platform allowed individual customer data for current product portfolio info, and customization. us to do the work upfront to independent dealers-owners product lease information. • Developed two dealer solutions provide our dealers with 90% • Identify a third party to help • Workflow automatically alerts within months that went live of the functionality they need, individual dealers of different sizes dealers to contracts and leases up within weeks. but ultimately gives our dealers for renewal. flexibility, selection, and • Support company’s broad portfolio • No hardware required at dealer sites. control over the system. ” of products simply and easily • Offered 3-day and 5-day pre- • The solution is being widely adopted: —Bob Ruvy, Senior Director, Sales Strategy packaged user training sessions on It has already been deployed at 40 complete system. percent of dealers; an additional Partner • Pre-packaged business system 20 percent are projected to come integration templates for onboard before the end of 2008. eAutomate.
Custom ObjectsIntegrationApexWorkflowCompetitive Research
Advertisement Management ApplicationIDG Nederland PLATFORM SERVICES :: Traffic :: Order Confirmation :: Sales :: Materials (execution) :: Finance :: Invoice Printing :: Credit Note 18 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage materials traffic and • Built three custom applications: • Easier decision-making thanks to corporate financial processes materials traffic app, finance app, real-time, 360-degree view of all • Create a solution that could be and sales process management app. operations. quickly deployed • Created custom objects, including • Fewer errors due to built-in checks • Design an easy-to-use application Accounting Account, Edition, GB and workflows. “ that would create high user Invoice, Invoice Line Invoice, Credit • Better collaboration across The Force Platform brings all adoption Note, Material, Order, Order Change departments. our business-critical processes Request, Order Line Order, Publication together in one place and • Require minimal upfront investment • Fast rollout from business process Item, and Support Request. maximizes our focus on or IT resources reengineering (BPR) to operational ” • Developed custom code using CRM. our customers. • Use a SaaS approach to software Apex, mashups, and Visualforce for —Dick de Groot, IT Director development and deployment • Sales, traffic, and financial processes Opportunity products (cost per click, plus history data are now centrally cost per mille, discount calculation), managed and accessible. Partner Creating Order confirmations, and (credit) Invoicing. • Easy-to-access, easy-to-use application required no capital • Created workflows, including order investment and incurs no approval, discounts, and notification obsolescence costs. messages (new/change order).
Global Clinical Trials Application Intuitive Surgical PLATFORM SERVICES :: Surgery Staff :: Devices :: Intuitive Staff :: Trials :: Trial Administrators :: Patients :: Cases :: Sponsors 19BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Design a system to efficiently • Built a custom clinical trial • The Force Platform–based solution track and report on patients who management system that complies easily meets the FDA’s Good Clinical undergo robotic-assisted, minimally with FDA regulations. Practice standards by managing and invasive surgery for FDA-regulated • The solution went live in just 2 weeks tracking all pertinent information in clinical trials to multiple surgical centers and one consolidated system. “• Choose an on-demand platform clinical trials worldwide with zero IT • Speedy information transfer among that could be customized to comply intervention. multiple parties allows for seamless We feel empowered by the with strict FDA regulations • Automated workflow pushes collaboration and rapid independent Force Platform to create exactly third-party reviews. what we need in far less time than ”• Ensure the solution was fast and surgery results—which are entered reliable to support the life-saving in real time from the operating • The system provides real-time we imagined. —Usha Kreaden, Sr. Director, Clinical Affairs nature of the procedures—plus a room—into the Force Platform sharing of information between trial geographically dispersed team immediately following a procedure, sponsors and participants.• Compensate for the lack of accelerating third-party case reviews • Staff members instantly receive dedicated IT resources that determine if it is safe to proceed. results from anywhere, saving time • A “Patients” tab provides an and travel costs. auditable data trail for each step in a patient’s procedure.
Construction Project Management ApplicationLodgeWorks PLATFORM SERVICES :: Project Managers :: Projects :: Foreman :: Teams :: Executives :: Tasks :: Properties 20 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a system to tap project • Downloaded and deployed • Field workers can now access project management knowledge currently DreamTeam Project Management management files remotely from siloed and difficult to access across from the Force Platform anywhere. this large-scale hotel builder’s AppExchange. • Management has greatly improved operations • Enabled access by all project teams. visibility into operations. “ • Create a solution that supports • Pre-populated all hotel development • The new application has eliminated We see the application as aggressive timelines for building tasks and allowed project teams to the use of spreadsheets for project a huge strategic advantage as new hotels, each with hundreds of select the specific tasks required for management. we continue to grow. There is associated tasks their property. no one in our organization ” • Meet project management that isn’t touched by it. requirements that go beyond —Gary Owen, Director of IT standard CRM Partner
AppExchangeCustom ObjectsTailored User InterfaceAnalytics
Franchise Management ApplicationPapa Murphy’s Take ‘N’ Bake Pizza PLATFORM SERVICES :: Franchise Reps :: Store Locations :: Executives :: Marketing Programs :: Store Cleanliness :: Construction Sites :: Customer Satisfaction 22 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Easily track and update all aspects of • Tracks information on stores, quality, • Chose the Force Platform for rapid the businesses now managed with service cleanliness, new construction, development and deployment. Excel spreadsheets and email for and customer satisfaction. • Live in only 3 months. 900 franchises across 30 states • Provides full mobile access via • No hardware required. • Design a solution that can be BlackBerry devices. • The platform-as-a-service model “ quickly deployed • Web-based forms built on the Force allows Papa Murphy’s to build It took less than 3 months Platform report on the health of the tools quickly. to build what would have taken ” stores in the system. a year on other platforms. • Mobile access resulted in better data • Analytics and reports provide quality and faster data capture. —Brian Fisher, Director of Business Technology transparency across users and geographies. Partner
Senior Living Community Application Senior Transitions PLATFORM SERVICES :: Counselors :: Facilities :: Locations :: Payment Options :: Type of Care :: Patients Google Mashup 23BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Recommend and place seniors in • Highly customized application • The flexibility of the Force Platform the best care facility for their needs, that filters through attributes and Visualforce let Appirio create a connecting more than 180,000 such as facility type, location, customized industry application that visitors per month with 4,000 payment options, and specialty required little to no user training. connecting seniors with senior living communities facilities nationwide care in real time. • Integration with Google Maps “• Identify the best facility for patients in • A map mashup links patient provided a way for counselors to real time based on dozens of attributes criteria and facility information visually identify facilities, further The Force Platform• Improve the productivity of held in the Force Platform. It improving productivity. helped us both double our counselors so they can assist more automatically lists recommendations, • The platform-as-a-service model counselors’ productivity and provide better service to seniors ” customers, faster gathers facility information, and eliminated hardware maintenance begins the patient placement costs. and our community partners.• Replace the manual process of process—improving counselor —Howard Brown, CEO emailing and faxing documents to • A scalable foundation supports a productivity by 100 percent. help scale the business fast-growing business, providing the • Reports and dashboards provide ability to quickly add new features• Provide partner facilities with better Partner valuable metrics and insight to and attributes. insight into metrics and patient status partner facilities.• Automate and close the loop between sales and patient placement
Claim Processing ApplicationPurolator PLATFORM SERVICES :: Claims Reps :: Claims :: Executives :: Districts :: Client Workbooks :: Tracking Pins SAP 24 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop a new application to help • Custom objects include Claims, • Chose the Force Platform over .NET Canada’s largest courier service Tracking Pins, Districts, and and SAP. process its claims Client Workbook. • Application went live in only 10 • Design a solution that eliminates the • Created workflows to enforce weeks with one developer and no manual sharing of information business processes, assign tasks, and infrastructure investment. “ • Replace the legacy DOS-based app send emails to clients. • Strong user adoption resulted in Developing on the Force ” written in FoxPro • Designed Approvals to put claims better-quality data, faster claims Platform is addictive. through a multistep approval processing, and a paperless process. • Address the lack of vendor support —Mino DeFacendis, App Developer for legacy software and hardware process based on claim amount. • Integration with SAP customer platforms • Created reports and dashboards to master greatly reduced manual track open claims, claims by status, processes. claims trending, fraud, and loss prevention.
Baseball Contract Management SystemSFX Baseball PLATFORM SERVICES :: Agents :: Contracts :: Representatives :: Sponsorships :: Incentives :: Players :: Taxes 26 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Replace the paper-based, manual, • Built a contract management system • Unique system that allows workers and laborious process of managing using the Force Platform. to find contracts in seconds, rather contracts, sponsorships, and the • Developed custom objects for than hours. affairs of professional baseball players each aspect of a professional • Fast rollout in only a matter of weeks • Create a system that provides baseball player’s career, including vs. months for other platforms. “ easy access to contracts or other sponsorship management, contract • Far easier and more effective with SFX Baseball has truly important data and eliminates management, tracking of legal issues the Force Platform than with other unique business requirements as time-consuming searches through and taxes, incentives, equipment, available platforms. the premier baseball marketing filing cabinets and personal affairs. agency. The Force Platform • Field reps can now easily locate • Choose a solution that uses field • Mobilized application for field workers contract records and make changes handles our challenges and allows reps more efficiently using BlackBerry devices. us to access mission-critical data or updates as needed. quickly and from anywhere. ” • Track and manage long-term —Pete Smith, CFO relationship with athletes and their families and friends Partner
Advertisement Order Capture Application Tribune COMPANY PLATFORM SERVICES :: Fulfillment :: Products :: Advertising Reps :: Pricing :: Contracts :: Payments eSignatures Pivotal 27BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Integrate with Pivotal and Axiom • Replaced previous order entry system • Centralized data from three databases with a central database for sales and databases into the Force Platform,• Create a central order entry system fulfillment information. making processes much more to eliminate the manual tracking of • Integrated with eSignature vendor. efficient. nine newspaper fulfillment teams • Used Apex to define product with • Workflow greatly improved and• Design a secure way to capture individual base price opportunity many manual processes are now customer payment and credit amount. fully automated. card data • Built a custom PDF creation tool and • Creating a contract automatically attaches it to the Opportunity with a Partner• Automate the process of calculating provided a button for previewing a product pricing for each client draft or creating a contract. time stamp. • Created encrypted files and record • Provides secure storage and access types for credit cards. to credit card information. • Salesperson never touches the rates or amount. Fulfillment team has the ability to override total price, if necessary.
Entry Point App for Construction Site ManagementTime Warner Cable BUSINESS CLASS PLATFORM SERVICES :: Engineers :: Records :: Sales Teams :: Leads :: GeoCodes :: Distance Scores :: Costs Google Maps GeoData 28 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a way to qualify leads • Bluewolf developed a custom Entry • The Entry Point application was built based on cable coverage, which is Point application. using the MVC design pattern and determined by how close a prospect • The app uses a mashup with Google leveraging Visualforce, Apex, AJAX, is to a current customer or an access Maps and GeoCodes to provide and Google Maps for an enhanced point to cable “distance scores” for each new lead. user experience. • Create a solution to increase • Entry Point identifies the related • This approach allows for simple, productivity by providing accurate construction costs (or lack thereof) efficient unit testing to verify the Partner information; lower the internal stability of the application as well as in selling new accounts by providing engineering resource cost to obtain detailed information to sales easy enhancements in line with the distance info for each lead through a visual interface. Bluewolf Agile methodology. • Improve data quality as well as visibility into customer data and location to provide accurate lead qualification assessments • Integrate detailed geographic data obtained manually from a third- party vendor
Custom ERP ApplicationVetrazzo PLATFORM SERVICES :: Fulfillment :: Shipping :: Finance :: Invoices :: Shipping :: Inventory :: Operations :: Orders :: Billing :: Prices :: Executives QuickBooks 30 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create an ERP system that could be • Built an ERP solution rather than • The power of the Force Platform customized to handle the unique purchase an expensive ERP package let Vetrazzo build, customize, manufacturing processes of the from SAP or Oracle. and deploy an ERP system in just recycled glass countertops market • Custom apps include Order 7 months. • Design a solution that didn’t require Management, Inventory • The solution was built in a “ the budget and personnel needed Management, Production Planning fraction of the time and cost and We’ve created a state-of-the- to purchase and implement a and Scheduling, Raw Materials without the headaches associated art, fully integrated solution in traditional, on-premise ERP system Management, Shipping and Logistics, with traditional ERP software a fraction of the time and at a • Avoid having to buy and manage a Document Management, and implementations. fraction of the cost—without the hardware infrastructure Invoicing and Warranty Management. • The platform-as-a-service model headaches associated with big ” • Used Visualforce to customize the means there is no infrastructure or ERP implementations. • Choose a Web-based solution this user interface to support unique maintenance. —James Sheppard, President eco-friendly small company could easily support and build upon as its manufacturing processes. • Vetrazzo plans to build and deploy business grows • The Force Platform automatically additional apps for purchasing integrates with Vetrazzo’s ERP and and equipment maintenance CRM applications. management.
Airline Charter Quote Calculation Manager VLM Airlines PLATFORM SERVICES :: Charter Reps :: Planes :: Quotes :: Airports :: Contracts :: Time 31BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create an application that calculates • Developed a custom application, • Better, easier, and faster followup the trajectory cost for an aircraft Charter Quote (Create/Edit). on offers. between two airports for the • Developed multiple custom objects: • Gathers statistics so the company company’s charter department Airports, Quotes, Quote Details, Atys can know its customers better.• Support a geocoding calculation: (airplanes), Contract Iata, Contract • Quote system is fully integrated into “ duration + variable parameter costs Iine, Iata Account Relation, and Iata Salesforce CRM.• Use the output of this calculation Agent Number. The Force Platform has enabled • Saves time and provides easier us to join several business-critical to make a quote, depending on • Developed the application with access to all information linked to a passenger numbers S-controls (AJAX). processes together within one quote (customer, contract, etc.). application, which saved us • Manages key data, including airports, • Financial variables can be changed valuable time and increased our flexibility. ” plane type, and costs settings. quickly. • Creates custom quotes. • Price can be adapted according to —Annelies Verbist, Head of Distribution • Developed workflows for approvals, changing market situations, such as validation rules, notification the cost of fuel. messages, and mail merge. Partner • Designed dashboards, reports, and message and letter templates.
Key Account Management ApplicationWrigley PLATFORM SERVICES :: Sales Teams :: Cost :: Store Reps :: Programs :: Executives :: Budget :: Pricing :: Stores :: Rates 32 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a system that fosters • Built custom applications with the • Multiple, complex applications collaboration among team members Force Platform for managing all can now be managed in one • Create solutions that provide aspects of key accounts, including system instead of the several siloed comprehensive reporting capabilities tracking cost share programs. environments previously required. • Ensure high-quality data and • Workflows let executives drive • The new system is easily accessible functionality that can evolve as accountability. by all teams and departments. needed • Custom reporting plus advanced • Results to date include improved • Replace the hard-to-manage analysis through crystalreports.com. coordination, communication, and Partner version control of Excel spreadsheet teamwork between departments for documentation all customer-related activity tracking. • Simple, easy-to-use applications maximize user adoption. • User-friendly interface speeds data input and improves accuracy.