Chung Joo Chung Ph.D. Candidate Department of Communication State University of New York at Buffalo [email_address] Textua...
Introduction - Addresses of Presidents <ul><li>When a new president is elected, citizens often focus on the inaugural addr...
Introduction - Research areas <ul><li>Assumption </li></ul><ul><ul><li>The thoughts and consciousness of the elected presi...
Introduction - why this study is needed? <ul><li>Their presidencies represent an ideological contrast  </li></ul><ul><ul><...
Research Questions <ul><li>RQ1: What is the structure of presidential inaugural addresses in Korea? </li></ul><ul><li>RQ2:...
Methods <ul><li>Data  </li></ul><ul><ul><li>The inaugural addresses of President Moo-Hyun Roh in 2003 and President Myung-...
Result  1) KrKwic Analysis
Result  1) KrKwic Analysis (President Rho)
Result  1) KrKwic Analysis (President Lee)
Result  1) KrKwic Analysis
Result 2) K-LIWC Analysis
Discussion & Conclusion <ul><li>The meaning of political texts can be easily analyzed using network-oriented indicators an...
Limitation & Suggestion <ul><li>Need for more research to investigate a number of important features and patterns observed...
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Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents

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Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents

  1. 1. Chung Joo Chung Ph.D. Candidate Department of Communication State University of New York at Buffalo [email_address] Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents Han Woo Park Associate Professor Department of Media and Information YeungNam University, Korea hanpark2020@gmail.com Chung, C., & Park, H. W. (2010). Textual analysis of a political message: The inaugural addresses of two Korean presidents. Social Science Information. Forthcoming . [SSCI, ISSN: 1461-7412]
  2. 2. Introduction - Addresses of Presidents <ul><li>When a new president is elected, citizens often focus on the inaugural address </li></ul><ul><li>Presidents use rhetorical language that incorporates appealing functions and expressions with well-composed structure and clear arguments in order to garner citizens’ support for their policies </li></ul><ul><li>A good opportunity for presidents to articulate not only administrative goals, policy and philosophy but also their hopes and dreams for the nation. </li></ul><ul><li>The communication process of inaugural addresses creates new forms of social, cultural, and political communication </li></ul>
  3. 3. Introduction - Research areas <ul><li>Assumption </li></ul><ul><ul><li>The thoughts and consciousness of the elected president will be reflected in the president’s inaugural address </li></ul></ul><ul><ul><li>Message is an independent social system acting as a symbolic or cognitive system (Leydesdorff, 2003) </li></ul></ul><ul><li>Literary characteristics of inaugural addresses from linguistic, quantitative, and psychological perspectives. </li></ul><ul><li>Two presidential inaugural addresses </li></ul><ul><ul><li>Moo-Hyun Roh (in office 2003-2008) </li></ul></ul><ul><ul><li>Myung-Bak Lee (in office 2008-2013) </li></ul></ul><ul><li>Mixed methods of Korean Key Words in Context (KrKwic) and Korean Linguistic Inquiry and Word Count (K-LIWC). </li></ul>
  4. 4. Introduction - why this study is needed? <ul><li>Their presidencies represent an ideological contrast </li></ul><ul><ul><li>A period of major transition in which the leadership philosophy shifted from left-wing to right-wing </li></ul></ul><ul><li>The first to use Korean presidents’ inaugural addresses as a window through which to examine the change of political power </li></ul><ul><li>The rhetorical aspects of both campaign and governance have been overlooked or ignored </li></ul><ul><li>Links between rhetorical substance & style and the characteristics of each president’s political & social viewpoints. </li></ul>
  5. 5. Research Questions <ul><li>RQ1: What is the structure of presidential inaugural addresses in Korea? </li></ul><ul><li>RQ2: What are the similarities and differences in the structure of inaugural addresses between the previous and current presidents, given their different political perspectives? </li></ul>
  6. 6. Methods <ul><li>Data </li></ul><ul><ul><li>The inaugural addresses of President Moo-Hyun Roh in 2003 and President Myung-Bak Lee in 2008 </li></ul></ul><ul><ul><li>Database (http://www.kinds.or.kr) of the Korean Press Foundation. </li></ul></ul><ul><li>KrKwic and K-LIWC. </li></ul>
  7. 7. Result 1) KrKwic Analysis
  8. 8. Result 1) KrKwic Analysis (President Rho)
  9. 9. Result 1) KrKwic Analysis (President Lee)
  10. 10. Result 1) KrKwic Analysis
  11. 11. Result 2) K-LIWC Analysis
  12. 12. Discussion & Conclusion <ul><li>The meaning of political texts can be easily analyzed using network-oriented indicators and visualizations </li></ul><ul><li>A combination of network-analytical methods with sentimental text analysis. </li></ul><ul><li>Providing an analytical tool to help understand not only the relationship between rhetorical substance and style, but also the characteristics of presidents’ political and social viewpoints. </li></ul><ul><li>The procedure used in this study can be repeated by other researchers. </li></ul>
  13. 13. Limitation & Suggestion <ul><li>Need for more research to investigate a number of important features and patterns observed in the evolving political communication system </li></ul><ul><li>Is the methodology employed in this study the best approach? </li></ul>
  14. 14. Thank you for listening

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