Facebook Marketing - Indonesia Bootcamp 2009 - Bali

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Facebook Marketing - Indonesia Bootcamp 2009 - Bali

  1. 1. Social Media Marketing Indonesia Bootcamp 2009 August 2009
  2. 2. Get Socialize
  3. 3. Think.Web a Web Agency Online Branding Strategy | Web Feature Concept | Content Maintenance | Web Development | Social Media Marketing
  4. 4. Ramya Prajna S Co-Founder | Owner | Managing Director Online Branding Specialist | Social Media Evangelist
  5. 5. Anantya Co-Founder | Owner | Executive Director Online Branding Specialist | Web Statistics Enthusiast
  6. 6. What is Social Media
  7. 7. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
  8. 8. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
  9. 9. What is Social Media media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). (source: Wikipedia.com)
  10. 10. SOCIAL MEDIA MARKETING Internet Marketing Search Engine Viral Marketing Marketing Social Media Email Marketing Marketing
  11. 11. Social Media Marketing
  12. 12. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service.
  13. 13. Social Media Marketing Also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
  14. 14. facebook marketing
  15. 15. The Fact
  16. 16. What is Free-access social networking website that is operated and privately owned by Facebook, Inc. Founded by Mark Zuckerberg, in February 2004. (wikipedia)
  17. 17. HOW MANY? 251.990.200 Global User (checkfacebook.com - August, 2009)
  18. 18. IF FACEBOOK A COUNTRY May 23, 2009 - Facebook Site Governance Vote to decide which documents should govern the Facebook site.
  19. 19. INDONESIA’S USER 7.659.900 User (checkfacebook.com - August, 2009) Singapore population: 4.839.400 (estimate)
  20. 20. The Steps
  21. 21. Plan Your Move 5 Steps To Win the Game Obser ve Recruit Follower DO YOUR HOMEWORK Engage Measure Give More Benefit
  22. 22. Obser ve !"#$%&"'(%'")%$*$+% Cari tahu soal ini: •! !"#$%$&'%($ Set Goal •! )"*+,-,.%+$#%/&"#$%01,"+2"$ Definisikan target •! 3/"%#"$2'+-04"/$4%5$ Audience •! 6,(,7$4"1,%$8%+&$#"5%#$ Belajar dari brand lain
  23. 23. Recruit Cari tahu soal ini !"#$%&"'(%'")%$*$+% •! !"#$%&$%&'()&*"+$##+$ ppl Tap in influential •! ,-)".)$/011(&%.2$3))+%&4$ Create community feeling
  24. 24. Engage !"#$%&"'(%'")%$*$+%ini Cari tahu soal •! !"#$%&#' Updated •! ()*&+',&$+-.'%-'/-0&'1$/2' Give reason to come •! 3$*&'$'/-.*&,+$4-.' back Have a conversation
  25. 25. %'")%$*$+% Measure '(")*+$,-."/)0"1$ Cari tahu soal ini "$45&67#89$ Set Marketing Objectives Get the Quality!
  26. 26. More Benefit Cari tahu soal ini !"#$%&"'(%'")%$*$+% Benefit apa yang •! !"#"$%&'('&)'#*& dicari +,,#*,#-'#.& –! /,0& –! Gift 12-#345"+*"6"#%& –! 7%8"9:& Acknowledgement Others
  27. 27. Would You Rather !"#$%&'()*% +,%&'()*%
  28. 28. The Channels
  29. 29. Facebook Page / Public Profile Facebook Pages allows local businesses, brands, musicians, and all types of organizations to create a presence on Facebook for free. Users can interact and affiliate as a fan of a business or organization in the same way they interact with other user profiles. Once a fan of a business on Facebook, users can share information about that business with their friends.
  30. 30. Facebook Groups With the Groups application, users can see groups their friends have joined, as well as navigate to their own groups, and create new groups. Users can always search and browse for groups to join from this page as well.
  31. 31. Events The Events application is a great resource to let friends know about interesting things coming up in the community and to organize social gatherings. The Events page contains all of the important information about a user’s Facebook events. From the Events page users can create a new event, check out relevant upcoming events for them and their friends, and view past events.
  32. 32. Photos & Videos • Treat as showcase gallery • Put Photos & Videos that related • Tag them • Video Testimonial
  33. 33. Status & Wall • Use publisher and wall to connect with user • Update on promo, news and new info • Create photo album, videos or notes on interesting subject
  34. 34. facebook page or group
  35. 35. Groups Pages • For personal, community, • For Business, brands, artists regular event, etc. etc. • Can push message (above • Have page insights (statistics) 5000 member).
  36. 36. creating facebook page and group
  37. 37. Facebook Page / Public Profile
  38. 38. Facebook Groups
  39. 39. optimizing facebook page and group
  40. 40. Profile Photo
  41. 41. Profile Photo
  42. 42. Profile Photo 200px 600px
  43. 43. Custom Tab facebook.com/lalights facebook.com/think.web
  44. 44. Custom Tab
  45. 45. choose and use facebook applications
  46. 46. YouTube Video Box
  47. 47. Poll
  48. 48. running activation program
  49. 49. Photo/Video Contest
  50. 50. Contest
  51. 51. Livesream
  52. 52. monitoring and stat
  53. 53. Numbers is the sexiest thing
  54. 54. Analytics Best Practice !"#$%&'()*+,$#-$' ./#0+,#1+-' •! !"#$%"%&'() !"#$%"%&'()!.%/#) •! *'++#,&'() )0#1(#)2#3"4,/)5.%3)2%6#"/) )7('8)9':");%<4=%&'() •! -,&'() *'++#,&'()!.%/#) )2'(43'")'(+>)>':")?43%+)7!@) )A#=B#(3)9':")?4/43'")C#.%<4'") )*%+,:+%3#)?4/43'")*'(<#"/4'() -,&'() )2%D#)*.%(=#/)E"%F:%++>) )*'BB43)3')*'(&(:%+)@B$"'<#B#(3)
  55. 55. Know Your Metrics !"#$"#%&"'(% •! !"#$%&"'("%$'$)% –! *+,% –! -."#'%/0#.% –! 1.23% –! .&4%
  56. 56. Type of Statistic Quantitative Monitoring Facebook Page Facebook Application
  57. 57. Type of Statistic
  58. 58. Type of Statistic
  59. 59. Type of Statistic Quality Engagement Monitoring Facebook Groups/event Facebook Profile
  60. 60. Stat That Mattered If FB Page Demographic Total Fans and Unsubscribe Fans Interaction Page View + Qualitative Engagement IF FB Application User Activity User Acceptance Quality of Apps
  61. 61. Spot Your Loyalist
  62. 62. advertising placement at facebook
  63. 63. Know Social Ads Targeted Ad around the globe By Demography; Age, likeness, gender, country Based on CPM and CPC Fairly effective and cost efficient Easy tracking system
  64. 64. Why? Build Your Fan Page/Event Page/Group Connection Exclusion Targeting Engaging to Fan Base Connection Targeting Gives Extra Benefit Birthday Targeting Promote Brand
  65. 65. Key: Really Know Your Target Jawab Pertanyaan ini: Daerah apa yang ingin anda target Usia dan Gender Keyword
  66. 66. Really Know Your Target
  67. 67. Really Know Your Target
  68. 68. Thank You

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