Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Avoiding
Stale Sites
John Lazos
Cascade Server Engineer
#csuc13 @hannon_hill
Content Review Strategies in
Cascade Server
About Me
Cascade Server Engineer
since December 2012
Prior Experience:
● BS Computer Science (Rensselaer
Polytechnic Insti...
In This Hour
● Intro to Stale Content
● Content Review in Industry
○ Government
○ Higher Ed
#csuc13 @hannon_hill
• Review ...
#csuc13 @hannon_hill
Intro to Stale Content:
“House of Horrors”
THIS SLIDE
COMING SOON!
http://www2.warnerbros.com/spacejam/movie/jam.htm
“By using CNN.com, you agree to comply with all of the
terms and conditions hereof.”
Detrimental Impacts
● Marketing brand image
● Information accuracy
○ Event calendar
○ Contact info
● Legal compliance
○ Te...
#csuc13 @hannon_hill
Content Review in Industry
In Higher Ed
● Content by semester, academic year
● Multiple content tiers
○ School
○ Department
○ Class
○ Student Organiz...
In Higher Ed
Needing review:
● Academic calendars
•Course schedules
•Assignments
•Cafeteria menus
#csuc13 @hannon_hill
Imperial College of London
From Maintaining the Currency of Web Content:
● Objectives
○ High visitor interest and retentio...
Imperial College of London
● Content Manager
○ Responsible for specific sites or content
○ Approves content before publica...
Imperial College of London
● Review schedule
○ Review date-sensitive information daily
○ Review every 3 months:
■ 10 most ...
WEATHERALERT:ThecampuswillbeclosedMonday,January31duetotheimpendingsnowstorm.
Imperial College of London
● Faculty should review sites and report issues
to content manager
#csuc13 @hannon_hill
In Government
Needing review:
● Policies and procedures
● Forms
● Meeting notes
● Online services
Federal regulations:
● N...
National Archives Guidelines
From NARA Guidance on Managing Web Records:
● Identify website
○ Publication repository
○ Lim...
National Archives Guidelines
● Perform risk assessment
How difficult is it to maintain:
○ Reliability
■ completeness, accu...
National Archives Guidelines
● Mitigate risk
○ Establish content review process(es)
○ Train staff
○ Put new and existing c...
#csuc13 @hannon_hill
Review Strategies
Summary
What To Review
● Accuracy of information
○ Text
○ Dates
○ Links
○ Images
● Audit logs
● Presentation, usability
● Search e...
Periodic Content Reviews
● Set review frequency based on:
○ Content importance/popularity
○ Date-sensitivity of content
● ...
Content Ownership
An Owner is:
● Responsible for reviewing and maintaining
content
● Point of contact for content
● An ind...
Archiving Old Content
Preserve outdated content for historical
reference
Consider:
● When content should be archived
● Whe...
#csuc13 @hannon_hill
Stale Content in Cascade
Feature Roadmap
● 7.4, 7.6 (current)
○ Overview chart
○ Date threshold filter
○ Actions
■ Notify by Email
■ Schedule Revie...
References
Maintaining the Currency of Web
Content
● http://www3.imperial.ac.uk/webguide/strate
NARA Guidance on Managing ...
References
HowTo.gov: Keep Content Current
● http://www.howto.gov/web-content/manage/keep-content
Space Jam movie site
● h...
References
Google Panda + Penguin
● http://googlewebmastercentral.blogspot.com/2011/05/mor
● https://support.google.com/we...
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Avoiding Stale Sites: preventing content from going out-of-date
Upcoming SlideShare
Loading in …5
×

Avoiding Stale Sites: preventing content from going out-of-date

798 views

Published on

This presentation shows how to leverage Cascade Server 7.4's Stale Content Reports to manage and mitigate your stale content! In this session, software engineer John Lazos will discuss how to make the most of stale content reports, including getting started with review dates, setting up content review processes, and managing users responsible for content.

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

Avoiding Stale Sites: preventing content from going out-of-date

  1. 1. Avoiding Stale Sites John Lazos Cascade Server Engineer #csuc13 @hannon_hill Content Review Strategies in Cascade Server
  2. 2. About Me Cascade Server Engineer since December 2012 Prior Experience: ● BS Computer Science (Rensselaer Polytechnic Institute) ● 3+ years Software Engineering Consultant #csuc13 @hannon_hill
  3. 3. In This Hour ● Intro to Stale Content ● Content Review in Industry ○ Government ○ Higher Ed #csuc13 @hannon_hill • Review Strategies Summary • Stale Content in Cascade o Walkthrough o Feature Roadmap
  4. 4. #csuc13 @hannon_hill Intro to Stale Content: “House of Horrors”
  5. 5. THIS SLIDE COMING SOON!
  6. 6. http://www2.warnerbros.com/spacejam/movie/jam.htm
  7. 7. “By using CNN.com, you agree to comply with all of the terms and conditions hereof.”
  8. 8. Detrimental Impacts ● Marketing brand image ● Information accuracy ○ Event calendar ○ Contact info ● Legal compliance ○ Terms of service ○ Privacy policies ● Search engine optimization (SEO) ○ “Low quality” content ○ Search engine algorithm updates #csuc13 @hannon_hill
  9. 9. #csuc13 @hannon_hill Content Review in Industry
  10. 10. In Higher Ed ● Content by semester, academic year ● Multiple content tiers ○ School ○ Department ○ Class ○ Student Organization #csuc13 @hannon_hill
  11. 11. In Higher Ed Needing review: ● Academic calendars •Course schedules •Assignments •Cafeteria menus #csuc13 @hannon_hill
  12. 12. Imperial College of London From Maintaining the Currency of Web Content: ● Objectives ○ High visitor interest and retention ○ Consistency with College, department priorities ○ Consistent course information between departments ○ Protection from legal action #csuc13 @hannon_hill
  13. 13. Imperial College of London ● Content Manager ○ Responsible for specific sites or content ○ Approves content before publication ○ Monitors site traffic (site use and popularity) ○ Accepts feedback from visitors ○ Monitors for stale content #csuc13 @hannon_hill
  14. 14. Imperial College of London ● Review schedule ○ Review date-sensitive information daily ○ Review every 3 months: ■ 10 most popular pages ■ “All web pages that could form a contractual relationship for Imperial College” ○ Review every 6 months: ■ 50 most popular pages ○ Conduct complete review every year #csuc13 @hannon_hill
  15. 15. WEATHERALERT:ThecampuswillbeclosedMonday,January31duetotheimpendingsnowstorm.
  16. 16. Imperial College of London ● Faculty should review sites and report issues to content manager #csuc13 @hannon_hill
  17. 17. In Government Needing review: ● Policies and procedures ● Forms ● Meeting notes ● Online services Federal regulations: ● National Archives #csuc13 @hannon_hill
  18. 18. National Archives Guidelines From NARA Guidance on Managing Web Records: ● Identify website ○ Publication repository ○ Limited communication tool ■ e.g. contact form ○ Query-based information access ○ On-demand services ■ e.g. public forum #csuc13 @hannon_hill
  19. 19. National Archives Guidelines ● Perform risk assessment How difficult is it to maintain: ○ Reliability ■ completeness, accuracy of content ○ Authenticity ■ written by subject matter expert ○ Integrity ■ audited, unaltered without approval ○ Usability ■ accessibility and communicability #csuc13 @hannon_hill
  20. 20. National Archives Guidelines ● Mitigate risk ○ Establish content review process(es) ○ Train staff ○ Put new and existing content under review process #csuc13 @hannon_hill
  21. 21. #csuc13 @hannon_hill Review Strategies Summary
  22. 22. What To Review ● Accuracy of information ○ Text ○ Dates ○ Links ○ Images ● Audit logs ● Presentation, usability ● Search engine optimization ○ Freshness of content ○ Suspicious SEO practices #csuc13 @hannon_hill
  23. 23. Periodic Content Reviews ● Set review frequency based on: ○ Content importance/popularity ○ Date-sensitivity of content ● Mark “Reviewed Date” on website ● “Event-driven” content reviews #csuc13 @hannon_hill
  24. 24. Content Ownership An Owner is: ● Responsible for reviewing and maintaining content ● Point of contact for content ● An individual or group #csuc13 @hannon_hill
  25. 25. Archiving Old Content Preserve outdated content for historical reference Consider: ● When content should be archived ● When old archived content can be removed #csuc13 @hannon_hill
  26. 26. #csuc13 @hannon_hill Stale Content in Cascade
  27. 27. Feature Roadmap ● 7.4, 7.6 (current) ○ Overview chart ○ Date threshold filter ○ Actions ■ Notify by Email ■ Schedule Review Date #csuc13 @hannon_hill ● In Development ○ Content ownership ○ Export CSV and other formats ● Planned ○ Advanced filtering ■ Path, folder ○ Exclude content
  28. 28. References Maintaining the Currency of Web Content ● http://www3.imperial.ac.uk/webguide/strate NARA Guidance on Managing Web Records ● http://www.archives.gov/records-mgmt/pdf/m #csuc13 @hannon_hill
  29. 29. References HowTo.gov: Keep Content Current ● http://www.howto.gov/web-content/manage/keep-content Space Jam movie site ● http://www2.warnerbros.com/spacejam/movie/jam.htm CNN Terms of Service ● http://www.cnn.com/interactive_legal.html #csuc13 @hannon_hill
  30. 30. References Google Panda + Penguin ● http://googlewebmastercentral.blogspot.com/2011/05/mor ● https://support.google.com/webmasters/answer/35769?hl=e Google Privacy Policy ● https://www.google.com/intl/en/policies/privacy/ RPI 2013 Academic Calendar ● http://www.rpi.edu/academics/calendar/ #csuc13 @hannon_hill

×