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The web communication landscape has evolved dramatically. As a result of the social media avalanche, your target audience’s behavior and expectations have changed. The level of engagement that people expect, not just from brands, but also from government agencies, has increased—as has the quality of information and content delivery. One of the biggest challenges for public agencies is to measure the success of their online presence in order to optimize their communications strategies. In this presentation, Hannon Hill CEO Kat Liendgens will discuss how government agencies can measure and utilize social media, SEO, web analytics, and content marketing strategies to better serve their customers.