I’ll Google It


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I’ll Google It

  1. 1.
  2. 2. Readings<br />Carr, Nicholas. (2008). “Is Google Making us Stupid?”, Atlantic.com. Washington D.C: The Atlantic.<br />Stross, Randall. (2008). “The Algorithm”. In Planet Google: how one company is transforming our lives (pp. 63-88). London: Atlantic Books.<br />
  3. 3. Algorithms<br />An algorithm is a set of rules for solving a particular problem; it’s the essential building block used in constructing complex computer software (Stross, R. 2008). <br />Read more definitionsonWikipedia<br />http://en.wikipedia.org/wiki/Algorithm<br />
  4. 4. Classquestions<br />How many of you use Google as your first choice? <br />How many of you use any of the competitors, such as Microsoft’s Bing, Yahoo or Ask?<br />
  5. 5. Classquestions<br />Why do you use the preferred search engine? <br />Are you conscious about it, or do you just use it because everyone else does? <br />Do you use the word search engine or do you say googling?<br />
  6. 6. Google has infiltratedourlangage<br />Googling is defined as a transitive verb according to the dictionary and thesaurus Merriam Webster. <br />Link: http://www.merriam-webster.com/dictionary/googling<br />
  7. 7. Is Googlestupidifying?<br />Is Google making us stupid?<br />Carrarguesthatourbrain has adapted to thewayGoogle present information to us. Insteadofreading in depthbooks and articles, wenowscanliteraturequickly to findwhatwearelooking for. <br />
  8. 8. WhatdoesGoogle offer?<br />
  9. 9. Algorithmbasedsearchengine<br />Link: www.google.com<br />
  10. 10. Googletranslate<br />Link: http://translate.google.com<br />
  11. 11. Googlemaps<br />Link: http://maps.google.com.au<br />
  12. 12. Googlesatelite<br />Link: http://maps.google.com.au<br />
  13. 13. Google News<br />Better than Yahoo?<br />Link: www.news.google.com.au<br />
  14. 14. GoogleScholar<br />Link: http://scholar.google.com/<br />
  15. 15. Googlebooks<br />Link: http://books.google.com.au<br />
  16. 16. Google images<br />Link: www.google.images.com.au<br />
  17. 17. Link: https://www.google.com/accounts<br />Gmail<br />
  18. 18. Classquestions<br />Do you agree with Carr? Or do you think it’s the other way around?<br />By having all sorts of information accessible, we get to it easier; hence, we learn more?<br />Can the accessible information indeed wipe out some of the differences between those with a university degree, scholars and so on and people with no higher education?<br />
  19. 19. Otheruseful online resources<br />John Battelle’s searchblog<br />John Battelle is a journalist as well as founder and chairman of Federated Media Publishing. He has been a visiting professor of journalism at UC Berkeley and also maintains Searchblog. The blog covers search, technology, and media.<br />Battelle is one of the original founders of Wired magazine<br />http://battellemedia.com<br />
  20. 20. Otheruseful online resources<br />SearchEngineWatch http://searchenginewatch.com<br />SearchEngine Land http://searchengineland.com/<br />SearchEngine Journal http://www.searchenginejournal.com/<br />Mashable, The social Media Guide http://mashable.com<br />
  21. 21. Relevant readings<br /> <br />Battelle, John (September 2005). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”. New York: Portfolio<br />Bauerlein, M. (2008). “The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don’t Trust Anyone Under 30)”. New York: Jeremy P. Tarcher/Penguin<br />Brabazon, T. (2006).”The Google Effect: Googling, Blogging, Wikis and the Flattening of Expertise”<br />In Libri(2006, vol.56, pp. 157-167). Germany <br />Caufield, J. (2005)“Where Did Google Get Its Value?”. In Libraries and the Academy (Number 4, October 2005, pp. 555-572).The Johns Hopkins University Press<br />Conti, G. (2006). “Googling considered harmful” in New Security Paradigms Workshop archive (2006, pp. 67-76) New York: ACM<br />Del Corso, G. M. Gulli, A. Romani, F. (2005) ”Ranking a Stream of News” in International World Wide Web Conference archive (2005, pp. 97-106). New York: ACM<br />Evans, M. P. (2007) “Analysing Google rankings through search engine optimization data” in Internet Research No. 1 (2007, pp. 21-37). Bingley: Emerald Group Publishing Limited<br />Finkelstein, L. et al. (2001). “Placing search in context: the concept revisited” in International World Wide Web Conference archive (2001, pp. 406-414). New York: ACM<br />Goldberg, M. A. (2005) “Googling of Online Privacy: Gmail, Search-Engine Histories and the New Frontier of Protecting Private Information on the Web”. In 9 Lewis & Clark Law Review (2005, pp. 249-262)<br />Goldman E. (2008)“Search Engine Bias and the Demise of Search Engine Utopianis”, In Spink, A. and Zimmer, M. (2008) Web Search . Berlin: Springer<br />Kilgarriff, A. (2007) “Googleology is Bad Science” in Computational Lingustics No. 1 (pp. 147-151)<br />Ling, X. et al. (2008) “Can Chinese Web Pages Be Classified with English Data Source?” in International World Wide Web Conference archive (2008, pp. 969-978). New York: ACM<br />Liu, Y. et al (2008) ”BrowseRank: letting web users vote for page importance” in Annual ACM Conference on Research and Development in Information Retrieval archive (2008, pp. 451-458) New York: ACM<br />Yen J.Y. et al. (2007) “The Comorbid Psychiatric Symptoms of Internet<br />Addiction: Attention Deficit and Hyperactivity Disorder (ADHD)”, in <br />Depression, Social Phobia, and Hostility. Journal of AdolescentHealth, 41. <br />Yoo, H.J. et al. (2004). “Attention Deficit Hyperactivity Symptoms and<br />Internet Addiction”. Psychiatry and Clinical Neuroscience, 58.<br />