H a n n a H S p r i n g e t t
p o r t f o l i o
Jess and i established that hierarchy was about placing yourself
above others, which led us to vanity. on facebook everyone has a
profile picture which they choose and upload themselves. We ranked
our graphics group on how vain they were by looking at the number
of pictures they had uploaded. We then viewed their reaction, which
was soon proved to be successful in making people feel embarrassed
about their own photos.
This brief was about something you find unpopular. Arrogance is the
one attribute in people that I find most unattractive. I wanted to show
the idea that these people only think about themselves. all the words
that you associate with arrogance all feature ‘i’. the list seems endless.
pUblic SqUare ConCept proJeCt
this project started by each student selecting a random square
from the london a-Z Map. the brief was all about grabbing
opportunities. proximity london (large advertising agency) was
one of the companies i contacted. they quickly replied and asked
me to come in for an interview with their head designer. i took the
opportunity to show my portfolio and website which was followed
by gaining a work placement. i wanted to share the tips and
examples i’d learnt from the industry with other students.
nUclear FiSSion experiMental proJeCt
this group brief was set by the london Science Museum. each group
was given a scientific theory to illustrate. Our group was given ‘nuclear
fission’ which involves chain reactions. We started experimenting
with balloons and tried to get one explosion to cause another. after
extensive development and testing we found a way to achieve this.
We created a book to document our findings and created a short
documentary film. This showed our live experiment that we performed
in front of an audience and then the action replay.
HealtH and Safety live experiment
live experiment aCtiOn replay aCtiOn replay
Hotel tHeFt Self initiated proJeCt
for this project i started by looking into the differences between hotels
and travel inns. after extensive research i discovered that hotel theft
was more common than i had initially thought. My aim was to deter
customers from stealing. i focused on the most obscure items that
people steal and branded them. By using the phrase ‘complimentary
gift’, which is commonly applied to free soaps and shower caps, it
makes the guest realise how petty it is to steal such items.
goUrmet garden advertiSing
this 30 second advert was to promote gourmet garden garlic paste.
Kate and i based the concept around a product truth that cutting
garlic always leaves the smell on your hands; we showed someone
trying every way to stop the problem before providing a winning
“Congratulations on such a fantastic advert” Gourmet Garden
tipping point CONCEPT WORK
inspired by the book ‘tipping point’ by Malcolm gladwell we
explored the topic of popular culture and trends. our aim was
to start a new trend and show that any new craze can become
popular. our new venture involved getting people to buy bananas
because they were a good hangover cure. We have tried to
mimick how the media would hype the intial idea far enough for it
to impact popular culture. the series of articles, news reports and
magazine spreads shows how the trend could have taken hold. We
have also created a museum exhibition that would show how the
degree SHow CONCEPT WORK
as a group, this brief was to design the promotional material for the
Kingston University Degree Show. We decided on the title ‘Close Up’.
We designed a poster and invitations which portray the concept
of attention to detail which Kingston University prides itself in. as a
group, we got through to the final selection process where I was
chosen to pitch our ideas to the heads of faculty and the dean.
doritoS yCn CoMpetition
for this brief we had to break the rules of packaging and point of
sale to bring the doritos brand to life. our idea was aimed at young
adults that love to play so we wanted to incorporate interaction on
purchase. We wanted to use arcade and pub machines as a way
of selling the product. We also introduced an added incentive of
winning a big money prize if you won a golden bag.
H a n n a H S p r i n g e t t
p o r t f o l i o
perSonal detailS edUcation work experience
t: 01206 384398 KingSton UniverSity 2007 - 2010 Mr and MrS SMith, Soho, london
M: 07921 147220 B.a. honors in graphic design Work Placement - April 2009
a: 11 ShortlandS road, in progress
KingSton Upon thaMeS ‘runner job’ at a tv production/advertising company in central
SUrrey, Kt2 6hd ColCheSter inStitUte 2006 - 2007 london. i created contacts with several freelance designers and
diploma - foundation Studies of art and design illustrators and learnt a lot about animation and moving image.
e: hannahSpringett@hotMail.CoM distinction
W: WWW.hANNAhSPRINgETT.COm foUr CoMMUniCationS, leicester Square, london
ColCheSter Sixth forM College 2004 - 2006 Work Placement - march 2009
product design (a) geography (a)
iCt (B), Maths (d) i worked on logos for clients, image creation for pr pitches within the
company and attended staff meetings and brainstorming sessions.
philip Morant SChool 1999 - 2004
aboUt me gCSe’s 12 a* - C’s (including a* in Mathematics) page nine deSignS ltd, Colchester, essex
hired as a freelance designer - august 2008
i am a young, enthusiastic and creative graphic design student
who is eager to learn. i continually motivate myself and others in i did numerous designs for clients, involving designing layouts for
my work and thrive to perfect my skills. i value work placements in magazines, website design, research and idea generation for clients
the industry and have worked hard to get my work out there and
additional SkillS and photography tasks. Several of my designs and ideas were
gain as much experience as possible. published.
i have particular interest in web design and advertising. i have good working knowledge and experience of:
CS4 - Photoshop, InDesign, Illustrator, Flash, microsoft Office,
challenged myself to learn the basics in flash and dreamweaver.
i have produced a website for my own work and have been paid pro desktop Cad
So-Creative, Brick lane, london
to create websites for freelance clients. Basic knowledge of: dreamweaver, final Cut pro, access.
ThE WhOlE hOg DESIgN COmPANy, Barbican, london
other than university assignments, i have accepted several WORKShOP SKIllS
commissions for freelance work including: branding, web i studied product design at gCSe and a-level gaining workshop skills
and material knowledge. I can efficiently use many of the workshop reFerenceS
design, promotional work, packaging and photography. these
experiences extend my working knowledge and contact with machines safely.
clients. peter greatorex mIChAEl WOOD
BooKBinding art director tv presenter / producer
When I’m not designing I am a keen skier. I try to get out on the page nine ltd Maya vision international
snow several times per season and really enjoy the apres ski. i have photography Colchester Barbican, london
been skiing every year since i was 12 and plan to escape to the
slopes for a season after university. +44 (0) 1206 364 999 +44 (0) 20 7796 4842