Cow sharewithus

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Cow sharewithus

  1. 1. COW SHARE WITH USThe answer to “Where’s the beef?”Sunday, June 23, 13
  2. 2. THE OPPORTUNITYFarmer to ConsumerWhole Beast SalesDon’t ScaleSunday, June 23, 13
  3. 3. THE CURRENT SITCHIndividuals won’t buy directly fromfarmersFarmers make more $ selling wholebeasts but lack the time to work withconsumersSunday, June 23, 13
  4. 4. CONNECTINGSTEAKHOLDERSA group-buying platform toconnect consumers & farmersSunday, June 23, 13
  5. 5. http://nicholasareed.github.io/cowsharewithus/Sunday, June 23, 13
  6. 6. CHANGING THERELATIONSHIPCowShareWithUsSunday, June 23, 13
  7. 7. WE PROVIDEConsumer AcquisitionCommunity Building, Social Engagement, EducationLocal Organizer “Cow Tipper” in Every City to EnsureMinimum Number of Buyers Sign On Per CowOrder ProcessingCut Sheets & Coordination with FarmerPayment FacilitationFlat Service Fee to ConsumerSunday, June 23, 13
  8. 8. CONSUMERACQUISITIONEducate the ConsumerBrand Ambassadors or “Cow Tippers” CoordinateGroups LocallyBuild an Education Center via Zendesk, Launch aBlog + Social MediaRecipe Exchange viaSource Recipes Per Cut or Dietary NeedsSunday, June 23, 13
  9. 9. SHOW ME THE MONEYRevenueService Fee for ConsumersPartnershipsFarmers, Product Offers, Grocery StoresCostsCowsInfrastructurePeople, Technology, Customer ServiceMarketingAwareness, Events, Social Media, Content CreationSunday, June 23, 13
  10. 10. WE’RE IN BUSINESSMVP in Action4 Cows Sold60+ Customers$300/Cow RevenueSunday, June 23, 13
  11. 11. WHO’S IN?We’re Taking Orders Now!Let the Cow Tipping begin.www.CowShareWithUs.comSunday, June 23, 13
  12. 12. APPENDIXSunday, June 23, 13
  13. 13. TRANSPORTATION &DELIVERYTransportationTask Rabbit ForcePick up from Farmer/ProcessorDeliver to Consumer Pick Up PointDelivery/Pick UpMeat Me Events = Divide Shares & Swap CutsRecipe & Info Distribution Point**Additional Delivery Fee to Skip EventSunday, June 23, 13
  14. 14. SCALABLE MODELEasy Customer Buy ProcessLocalized Sales ModelGrassroots sales strategy -- Cow Tipper in EveryCitySingle Cow Sales: “Rinse and Repeat”Standardized Process for Farmer and ConsumerSunday, June 23, 13
  15. 15. YUMMLYSunday, June 23, 13
  16. 16. YUMMLYSunday, June 23, 13

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