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hi     www.paramore.is
www.paramore.is
27
text2008 | 2009 | 2010 | 2011 | 2012
Online Marketing Specific Awards
full-service digital agency                      www.paramore.is
design + development + media                     www.paramore.is
digital agency of record...
52
Nov. 12
love to travel
photographs of animal butts
passport was stolenand I was deported
thinking
Stephen Hawking
theoretical physics
scientist, cosmologist
chaos & complexity      theory
complexity will be thescience of the 21st century
Chaos Theorywhen simple things are combined they   can create something complex
who’s in charge?
neighbor
roughly the same direction
40 billion
“What’s happening?”
500 million
tweet 260 million times       every day(that’s 3,000 per second)
Complexity Theorycomplex systems can create a      simple outcome
we don’t know why  things happen
50 trillion
Vera - 1/29/08
self-organize
need food, get hungry
need water, get thirsty
something happens when
lots of individual units
come together and
interact with each other
this
becomes
ads
connections
conversations
Klout scores
search results
sophisticated beyond words
wirelessly and in real time
but the outcomes are simply
the promise of the internet...
you can know more
3 questions - before youjump into a digital media       campaign
1. How much do you knowabout the customer at the  point that you pay for         media?
2. What are you paying for?
3. How do you measure it?
www.paramore.is
“Honey, I know you’re       sick...”
“but I’ve preached many arevival meeting with a fever          of 104.”
!?!%*#$?!!!!!
Interesting
Breakfast line guy...
“You didn’t have to stop”
misjudged
“just how far can a contact high take                you?”
because I didn’t even    get started...
“You didn’t have to stop...
“You didn’t have to stop...     and talk to me”
displayextend your reach
display strategyremarketing + behavioral + integrated
display creative
display creative
display creative -   retargeting
lead gengenerating new prospects
lead genpay per inquirytargetedreliable
lead genpay per inquirytargetedreliable
paid search extend your reach
paid searchtarget competitorstailored messagegenerate leadsdrive sales
paid searchtarget competitorstailored messagegenerate leadsdrive sales
paid searchtarget competitorstailored messagegenerate leadsdrive sales
mobileeveryone has a smartphone
mobileusage increasingpurchasing toolshoppers24-7
mobileusage increasingpurchasing toolshoppers24-7
emailit’s still growing
enewslettermultiple messagesregular publication
self-servetemplatequickinexpensive
welcometriggerimmediate
reactivationemaildatabase hygiene
ecommerceemailabandoned cartlife cycle
offeremailsingle messagedeals
holidayemail
AARP              textemail + direct mail coordinated effort            subhead text
annotated wireframes
58% increase insurvey completions
socialmulti-generation obsession
7 things
Breathe
Breathe  Eat
Breathe  EatSleep
Breathe  EatSleep Drink
Breathe  Eat Sleep DrinkHave sex
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis      Excrete
Social Media Hierarchy of Needs             <insert new social             media hierarchy of             needs>
Facebook, Twitter and...
Pinterest
Span of Control
Peter Drucker
how many people can oneperson manage effectively?
1 manager with 6 direct reports      = 222 relationships
1 manager with 16 direct reports    = 500,000 relationships
3rd child
your wife has a 3rd child too
and your other 2 kids now have        another sibling
eff’s the whole thing up
brief aside:did you know that no two kids are ever born into the same           family?
husband and boyfriend
husband and boyfriend
Yours and your husband’s
Yours and your husband’sYours and your boyfriend’s
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
Yours and your husband’s                Yours and your boyfriend’sYours with your husband and boyfriend at the same party ...
It’s just too hard.
not just the first number time X
exponentially compounded to      something crazy
Facebook  Twitter YouTubeFourSquare Google+ Pinterest
chaos & complexity
800 million
130 friends
80 pages, events or groups
3.5 billion pieces of content shared        every week on FB
30% higher on Sundays
100 million
55%
YouTube is now a   community
some people are moreimportant to you than others
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
Marketing college year 3 2012 - part 1
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Marketing college year 3 2012 - part 1

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Hannah Paramore presents on digital strategy to 3rd year students at the STS Marketing College in Dahlonega, GA

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Marketing college year 3 2012 - part 1

  1. 1. hi www.paramore.is
  2. 2. www.paramore.is
  3. 3. 27
  4. 4. text2008 | 2009 | 2010 | 2011 | 2012
  5. 5. Online Marketing Specific Awards
  6. 6. full-service digital agency www.paramore.is
  7. 7. design + development + media www.paramore.is
  8. 8. digital agency of record...
  9. 9. 52
  10. 10. Nov. 12
  11. 11. love to travel
  12. 12. photographs of animal butts
  13. 13. passport was stolenand I was deported
  14. 14. thinking
  15. 15. Stephen Hawking
  16. 16. theoretical physics
  17. 17. scientist, cosmologist
  18. 18. chaos & complexity theory
  19. 19. complexity will be thescience of the 21st century
  20. 20. Chaos Theorywhen simple things are combined they can create something complex
  21. 21. who’s in charge?
  22. 22. neighbor
  23. 23. roughly the same direction
  24. 24. 40 billion
  25. 25. “What’s happening?”
  26. 26. 500 million
  27. 27. tweet 260 million times every day(that’s 3,000 per second)
  28. 28. Complexity Theorycomplex systems can create a simple outcome
  29. 29. we don’t know why things happen
  30. 30. 50 trillion
  31. 31. Vera - 1/29/08
  32. 32. self-organize
  33. 33. need food, get hungry
  34. 34. need water, get thirsty
  35. 35. something happens when
  36. 36. lots of individual units
  37. 37. come together and
  38. 38. interact with each other
  39. 39. this
  40. 40. becomes
  41. 41. ads
  42. 42. connections
  43. 43. conversations
  44. 44. Klout scores
  45. 45. search results
  46. 46. sophisticated beyond words
  47. 47. wirelessly and in real time
  48. 48. but the outcomes are simply
  49. 49. the promise of the internet...
  50. 50. you can know more
  51. 51. 3 questions - before youjump into a digital media campaign
  52. 52. 1. How much do you knowabout the customer at the point that you pay for media?
  53. 53. 2. What are you paying for?
  54. 54. 3. How do you measure it?
  55. 55. www.paramore.is
  56. 56. “Honey, I know you’re sick...”
  57. 57. “but I’ve preached many arevival meeting with a fever of 104.”
  58. 58. !?!%*#$?!!!!!
  59. 59. Interesting
  60. 60. Breakfast line guy...
  61. 61. “You didn’t have to stop”
  62. 62. misjudged
  63. 63. “just how far can a contact high take you?”
  64. 64. because I didn’t even get started...
  65. 65. “You didn’t have to stop...
  66. 66. “You didn’t have to stop... and talk to me”
  67. 67. displayextend your reach
  68. 68. display strategyremarketing + behavioral + integrated
  69. 69. display creative
  70. 70. display creative
  71. 71. display creative - retargeting
  72. 72. lead gengenerating new prospects
  73. 73. lead genpay per inquirytargetedreliable
  74. 74. lead genpay per inquirytargetedreliable
  75. 75. paid search extend your reach
  76. 76. paid searchtarget competitorstailored messagegenerate leadsdrive sales
  77. 77. paid searchtarget competitorstailored messagegenerate leadsdrive sales
  78. 78. paid searchtarget competitorstailored messagegenerate leadsdrive sales
  79. 79. mobileeveryone has a smartphone
  80. 80. mobileusage increasingpurchasing toolshoppers24-7
  81. 81. mobileusage increasingpurchasing toolshoppers24-7
  82. 82. emailit’s still growing
  83. 83. enewslettermultiple messagesregular publication
  84. 84. self-servetemplatequickinexpensive
  85. 85. welcometriggerimmediate
  86. 86. reactivationemaildatabase hygiene
  87. 87. ecommerceemailabandoned cartlife cycle
  88. 88. offeremailsingle messagedeals
  89. 89. holidayemail
  90. 90. AARP textemail + direct mail coordinated effort subhead text
  91. 91. annotated wireframes
  92. 92. 58% increase insurvey completions
  93. 93. socialmulti-generation obsession
  94. 94. 7 things
  95. 95. Breathe
  96. 96. Breathe Eat
  97. 97. Breathe EatSleep
  98. 98. Breathe EatSleep Drink
  99. 99. Breathe Eat Sleep DrinkHave sex
  100. 100. Breathe Eat Sleep Drink Have sexAchieve homeostasis
  101. 101. Breathe Eat Sleep Drink Have sexAchieve homeostasis Excrete
  102. 102. Social Media Hierarchy of Needs <insert new social media hierarchy of needs>
  103. 103. Facebook, Twitter and...
  104. 104. Pinterest
  105. 105. Span of Control
  106. 106. Peter Drucker
  107. 107. how many people can oneperson manage effectively?
  108. 108. 1 manager with 6 direct reports = 222 relationships
  109. 109. 1 manager with 16 direct reports = 500,000 relationships
  110. 110. 3rd child
  111. 111. your wife has a 3rd child too
  112. 112. and your other 2 kids now have another sibling
  113. 113. eff’s the whole thing up
  114. 114. brief aside:did you know that no two kids are ever born into the same family?
  115. 115. husband and boyfriend
  116. 116. husband and boyfriend
  117. 117. Yours and your husband’s
  118. 118. Yours and your husband’sYours and your boyfriend’s
  119. 119. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party
  120. 120. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you
  121. 121. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you
  122. 122. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband
  123. 123. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend
  124. 124. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend Your husband with you and your boyfriend at the party
  125. 125. Yours and your husband’s Yours and your boyfriend’sYours with your husband and boyfriend at the same party Your boyfriend’s with you Your husband’s with you Your boyfriend with your husband Your husband with your boyfriend Your husband with you and your boyfriend at the party Your boyfriend with you and your husband at the party
  126. 126. It’s just too hard.
  127. 127. not just the first number time X
  128. 128. exponentially compounded to something crazy
  129. 129. Facebook Twitter YouTubeFourSquare Google+ Pinterest
  130. 130. chaos & complexity
  131. 131. 800 million
  132. 132. 130 friends
  133. 133. 80 pages, events or groups
  134. 134. 3.5 billion pieces of content shared every week on FB
  135. 135. 30% higher on Sundays
  136. 136. 100 million
  137. 137. 55%
  138. 138. YouTube is now a community
  139. 139. some people are moreimportant to you than others

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