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hi     www.paramore.is
hannah         www.paramore.is
www.paramore.is
technology haschanged our lives
contact to connection
examining to explanation
information to interaction
reading to reviewing
40 billion
information grows  30% per year
5,000 messages/day
auto-pilot
text
text
7 things
Breathe
Breathe  Eat
Breathe  EatSleep
Breathe  EatSleep Drink
Breathe  Eat Sleep DrinkHave sex
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis
Breathe        Eat      Sleep       Drink     Have sexAchieve homeostasis      Excrete
movie? golf? museum?
Approachable
Approachable  Confident
Approachable  Confident Transparent
Approachable  Confident Transparent Unexpected
Approachable  Confident Transparent Unexpected   Bad Ass
Approachable
Approachable  Confident
Approachable  Confident Transparent
Approachable  Confident Transparent Unexpected
Approachable  Confident Transparent Unexpected   Bad Ass
USA
Visitors   Members   Donors
Boy Meets Girl - Awareness
Boy Gets girl - Acquisition
Boy Loses Girl (sorry)
Boy Gets** Girl (Conversion)
Boy KEEPS Girl - Retention
TV
radio
outdoor
print
onlinedisplay
onlinedisplay
social
social
social
social
response cards
lead gen
paid search
email
social
social
the consumer is in control
They want 4 things:
1. speak to me directly
2. give me complete,accurate information
3. listen to me
4. respect my time
you may ask yourself...
how did we get here?
choice + control = commitment
choice + control = commitment
but not...
one of my husbands
if you’re not going to do        what I say
why did you ask what     I thought?
D-I-V-O-R-C-E
Pretty pictures work•   Everyone loves a pretty    picture ...
Mavens are      good•   Develop a loyal fan base    and they will help you    manage the on-going    conversations on your...
stuff in my life?
stuff in my life?   5 words?
stuff in my life?    5 words?relationship cycle?
communication has changed
if you know this when you        use social...
you can know that I am...
single
www.paramore.is
Twitter: hannahparamoreFacebook: hannahparamoreLinkedIn: hannahparamore
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Icom mpr presentation

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Hannah Paramore is the opening Keynote speaker at the 2012 International Council of Museums MPR Conference in Palermo, Italy on Creating Marketing Campaigns that Work. Starting with understanding where you fit in the hierarchy of the stuff in your customer's lives and ending with the selection of appropriate media to improve your ROI, this presentation is lively, entertaining and informative.

Published in: Health & Medicine, Business
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Icom mpr presentation

  1. 1. hi www.paramore.is
  2. 2. hannah www.paramore.is
  3. 3. www.paramore.is
  4. 4. technology haschanged our lives
  5. 5. contact to connection
  6. 6. examining to explanation
  7. 7. information to interaction
  8. 8. reading to reviewing
  9. 9. 40 billion
  10. 10. information grows 30% per year
  11. 11. 5,000 messages/day
  12. 12. auto-pilot
  13. 13. text
  14. 14. text
  15. 15. 7 things
  16. 16. Breathe
  17. 17. Breathe Eat
  18. 18. Breathe EatSleep
  19. 19. Breathe EatSleep Drink
  20. 20. Breathe Eat Sleep DrinkHave sex
  21. 21. Breathe Eat Sleep Drink Have sexAchieve homeostasis
  22. 22. Breathe Eat Sleep Drink Have sexAchieve homeostasis Excrete
  23. 23. movie? golf? museum?
  24. 24. Approachable
  25. 25. Approachable Confident
  26. 26. Approachable Confident Transparent
  27. 27. Approachable Confident Transparent Unexpected
  28. 28. Approachable Confident Transparent Unexpected Bad Ass
  29. 29. Approachable
  30. 30. Approachable Confident
  31. 31. Approachable Confident Transparent
  32. 32. Approachable Confident Transparent Unexpected
  33. 33. Approachable Confident Transparent Unexpected Bad Ass
  34. 34. USA
  35. 35. Visitors Members Donors
  36. 36. Boy Meets Girl - Awareness
  37. 37. Boy Gets girl - Acquisition
  38. 38. Boy Loses Girl (sorry)
  39. 39. Boy Gets** Girl (Conversion)
  40. 40. Boy KEEPS Girl - Retention
  41. 41. TV
  42. 42. radio
  43. 43. outdoor
  44. 44. print
  45. 45. onlinedisplay
  46. 46. onlinedisplay
  47. 47. social
  48. 48. social
  49. 49. social
  50. 50. social
  51. 51. response cards
  52. 52. lead gen
  53. 53. paid search
  54. 54. email
  55. 55. social
  56. 56. social
  57. 57. the consumer is in control
  58. 58. They want 4 things:
  59. 59. 1. speak to me directly
  60. 60. 2. give me complete,accurate information
  61. 61. 3. listen to me
  62. 62. 4. respect my time
  63. 63. you may ask yourself...
  64. 64. how did we get here?
  65. 65. choice + control = commitment
  66. 66. choice + control = commitment
  67. 67. but not...
  68. 68. one of my husbands
  69. 69. if you’re not going to do what I say
  70. 70. why did you ask what I thought?
  71. 71. D-I-V-O-R-C-E
  72. 72. Pretty pictures work• Everyone loves a pretty picture ...
  73. 73. Mavens are good• Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
  74. 74. stuff in my life?
  75. 75. stuff in my life? 5 words?
  76. 76. stuff in my life? 5 words?relationship cycle?
  77. 77. communication has changed
  78. 78. if you know this when you use social...
  79. 79. you can know that I am...
  80. 80. single
  81. 81. www.paramore.is
  82. 82. Twitter: hannahparamoreFacebook: hannahparamoreLinkedIn: hannahparamore

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