UNSW Marketing Graduate Fair: A day in my life at Switched on Media


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I presented this powerpoint to Marketing graduates at the University of New South Wales. The idea was to educate them about a day in my life at Switched on Media to help them better understand the industry and the career opportunities available to them.

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UNSW Marketing Graduate Fair: A day in my life at Switched on Media

  1. 1. A Day in the Life of one of the fastest growing companies in Australia<br />
  2. 2. Switched on Media – a specialist search & social agency<br />
  3. 3. 8am: Check my RSS feed & emails on train to work<br />
  4. 4. 9am: Arrive at work, morning hellos & chat with the team<br />
  5. 5. 9.15am: Refining social TV ideas for a prospective client<br />
  6. 6. 10am: Getting paid for being on Facebook, YouTube & Twitter <br />Helping clients use social media for:<br /><ul><li> Brand awareness
  7. 7. Customer service
  8. 8. Recruitment
  9. 9. Public relations
  10. 10. Reputation management
  11. 11. Product development
  12. 12. Product launches
  13. 13. Humanising the brand
  14. 14. Gaining consumer insight</li></li></ul><li>Throughout the day: questions from the team<br />The quiz I’m creating for Roses Only has errors – help!<br />Does this email to Cochlear sound ok? <br />Have you seen Adidas’ new Youtube channel design?<br />What’s this new Facebook Event check-in feature about?<br />Is it better if the Facebook page goes live after Easter?<br />
  15. 15. 11am: Management Team Meeting<br /><ul><li>Team of 5 meet to discuss new business and client work
  16. 16. Great opportunity to work directly with the business owners and learn from them
  17. 17. Innovate and develop new products, like our mobile offering
  18. 18. Being part of an independent agency means we can make decisions and are free from bureaucracy
  19. 19. Make a difference to the business</li></li></ul><li>12noon: Lunch & catching up on industry news for business planning<br />Where is the industry headed? <br /><ul><li>Mobile
  20. 20. Geo-location social networking
  21. 21. - Integration of online & offline marketing
  22. 22. Social TV
  23. 23. sCommerce
  24. 24. Social integrated into every part of the business  it will be a skill, not a department
  25. 25. Every organisation will be a content creator</li></li></ul><li>1pm: New business pitch<br />
  26. 26. 2.30pm: Westfield work-in-progress meeting<br />
  27. 27. 3.30pm: Social Media induction session for new staff<br />They know all thebuzz-words<br />They spend hours on it<br />BUT…<br />But do they know what it means for brands? <br />Do they know how it can help clients achieve their objectives? <br />Do they understand how it fits into the bigger marketing picture? <br />Do they know social media best practice?<br />
  28. 28. 4.30pm: Social Meeting – what’s new or cool & what does it mean?<br />
  29. 29. 5pm: Catch-up on emails, check-in with clients<br />
  30. 30. How can you work with Switched on Media?<br />We have 6 Graduate Positions (full-time only) in SEO, paid search, social, content and mobile starting in January 2012.<br />We’ll be accepting resumes from July 2011. <br />Keep an eye on www.switchedonmedia.com.au for details or follow us on Twitter @switchedonmedia or @hannahlaw<br />