Working to a brief


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Working to a brief

  1. 1. Working to a Brief LO1 Name
  2. 2. Contractual BriefDefinitionThis is an agreement to complete a particular task that has to be done within a certain time period for a set amount of money.AdvantagesIf your media company doesn’t stick to the agreement made then usually the will face legal actions such as court.Disadvantagesyou could be the one sued if you dropped out of the contracted once signed for.
  3. 3. Formal BriefDefinitionThis is where the client itself provides the brief for the media company that simply launches the product they are wanting to create.AdvantagesAn advantage of this would be half of the work is already completed from what the client has brought and only additional information will be needed to gain full prospective of what is happening.DisadvantagesIf your client or yourself breaks the contract then you or your client will not always be able to sue because its not always legally binding.
  4. 4. Informal BriefDefinitionThis is usually just a meeting for a verbal agreement with no written contract or document to secure the contract to discuss an agreement upon the project.AdvantagesInformal briefs usually don’t have a set time to work around to complete the product so you don’t have to work to a certain time scale because they isnt one given.DisadvantagesIt can be very risky because they isnt a proper contract involved so legal actions wouldn’t be able to be taken.
  5. 5. Co-Operative BriefDefinitionThis is where more than one company is hired to work on the particular task to complete the project.AdvantagesThis saves a lot of time because they are one that one company working on one product enabling the job will be done quicker.DisadvantagesIf someone doesn’t agree on something the brief would then have to be submitted to both companies again to make another decision.
  6. 6. Negotiated BriefDefinitionThe is where two companies are working on a brief and they disagree on whats going to be made. They then get an external person to help create a new brief that has both ideas into it so they isnt arguments.AdvantagesBoth parties end up happy.DisadvantagesThey both will have to compromise on the different ideas.
  7. 7. Commission BriefDefinitiona large company hires a smaller one to make the product for them like they have asked.AdvantagesTwo clients put their input in, rather than one external client.DisadvantagesClients may disagree with work as it may not be what the asked for.
  8. 8. Tender BriefDefinitionA client wants something made and asks several companies to make it. Each one creates a brief – the best one gets picked by the client which is then produced.AdvantagesClient gets lots of options and is able to pick the best one.DisadvantagesA company may put lots of work and effort in, but not get chosen.
  9. 9. Competition BriefDefinitionA brief is made available to all participating production companiesAdvantagesThe client only has to pay the winning company (if at all)Often used as a free to enter competitionDisadvantagesIf loads of people enter there’s only a small chance that you would win the competition
  10. 10. My BriefWhich structure/structures will the Vegetarian Recipe Cards brief use?Reference your reasons for choice/choicesWe chose our idea because we thought that it was very interesting and exciting.
  11. 11. Reading the BriefWhy is important to thoroughly read your brief?• It will allow you to completely understand what is being asked of you.• It allows you to see the nature and the demand of the brief
  12. 12. Reading the BriefWhat is the nature and demand of the Vegetarian Recipe Cards brief?These terms are exactly what have been asked of us and what the product ends up like in the final presentation.
  13. 13. Negotiating a BriefWhy is it important to discuss the brief with your client prior to production?• Time with the client is very important to put across any concerns or extra ideas you may have.• If you do not ask questions you may create something which may not match the brief and if the work doesn’t match the brief we do not get paid.
  14. 14. Negotiating a BriefWhat are the advantages and disadvantages of employing discretion with a brief?It allows us to be creative and put our own ideas into a brief. As I have been asked to make a recipe card, I could decide myself which age range I make it for as the brief does not specify. However I must stick to the brief guidelines.
  15. 15. Negotiating a BriefAre there any potential legal/ethical/regulatory issues with the brief’s proposed product? I will insure that I do not offend anybody or anybody’s religion views.If I was to use copyrighted material such as stock images, I would have to get a explicit written permission by the orginator.
  16. 16. Negotiating a BriefAmendments you have considered to;The ProductI may need to change the product due to being too ambitious and not being able to accomplish the work set.The BudgetIf I do not have enough money to complete the task, our budget will need to be increased or else the scope of the project will need to be downscaled.The ConditionsIf we do not have enough time to get the task done, we will have to amend timescales allocated so that we have longer to finish the project.
  17. 17. OpportunitiesWhat opportunities could this brief allow you to explore?Self DevelopmentI will have worked for a professional company and have expanded my portfolio when working for these.Learning new skillsWorking to a brief is a new skill that I will be working on and also a timescale is new to me.Multi-skillingAs I will be doing photography, graphic design and writing copy I will have expanded my multi- tasking skills.Contributing to a briefI will contribute a theme to the recipe cards for children which I will be creating, but also stick to the brief.