WorkINg In Social Media


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This is a presentation I gave at the 2011 Spring CDPI conference.

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  • Last fall I was able to conduct a focus group on about 80 students to try and determine how they use social media in there daily lives. This kind of insight can give us ideas on how to make our career related information and advice become a part of their lives.
  • One of the most common comments I received from students was that networking is what they want to gain
  • for monitoring, updating, and interacting in social media space
  • They say social media is not a conversation, it’s where the conversation takes place
  • Develop personal brand
  • WorkINg In Social Media

    1. 1. WorkINg in Social Media: Reaching your students<br />Hannah Schmidt, Marketing Communication Intern Purdue University<br />
    2. 2. Today’s Agenda<br />Students’ perspective on Social media and Career Services<br />Developing a plan to communicate using Social Media<br />Overarching rules<br />Building a relationship<br />Facebook, Twitter, LinkedIn <br />Neat sites for managing your Social Media<br />
    3. 3. What do your students use Social Media for?<br />Connecting with friends<br />Finding out what your friends are doing<br />Learning about hobbies/activities<br />Quick information-pressed for time<br />
    4. 4. What do they expect from a Career Center through social media<br />Networking!<br />Professional<br />Other students<br />Information<br />Basic information<br />Reminders<br />Advice<br />Career<br />Professionalism<br />
    5. 5. Student Concerns in Social Media<br />Privacy<br />Information Overload<br />Creating Profiles<br />Lengthy amounts of information<br />
    6. 6. Building your Social Media Strategy<br />Define your goals<br />Narrow your focus<br />Develop an office routine<br />Create specific measureable goals<br />Don’t let new media frustrate you<br />
    7. 7. Relationship Building<br />
    8. 8. Overarching Rules<br />Offer something unique<br />Listen and act within 24 hours<br />Promote your social media sites outside of the web<br />Start conversations, don’t control them<br />
    9. 9. Overarching Rules <br />Clear communication is key<br />Speak with students in person as well<br />Don’t assume all platforms are the same<br />
    10. 10. The Three Major Players and their roles<br />
    11. 11. Twitter<br />Posts<br />Direct Messages<br />TwitPics<br />Lists<br />
    12. 12. Create your Profile<br />Learn the language<br />Create a solid description<br />Use official background and image<br />Network with as many career development tweeple as you can<br />Give credit where due<br />
    13. 13. Twitter<br />
    14. 14. Facebook<br />Status updates<br />Fan Page<br />Tabs<br />The Wall<br />FBML<br />Messaging<br />Discussion Tabs<br />
    15. 15. Creating your Profile<br />Learn FBML<br />Add as much audio, visual content as possible<br />Create a Landing Page<br />Constantly Update<br />Look to corporate fanpages for ideas<br />
    16. 16. Facebook<br />
    17. 17. LinkedIn<br />CareerExplorer<br />Follow Companies<br />Groups<br />Networking<br />Questions<br />Headlines & News<br />
    18. 18. Create your Profile<br />Create a Group<br />Post discussion topics<br />Templates<br />Subgroups<br />Group Rules<br />Newsfeed<br />
    19. 19. Linked In<br />
    20. 20. Social media Sites worth your time<br />Flicker<br />CoTweet, HootSuite<br /><br />Klout<br />
    21. 21. Recap<br />Students’ perspective on Social media and Career Services<br />Developing a plan to communicate using Social Media<br />Overarching rules<br />Building a relationship<br />Facebook, Twitter, LinkedIn<br />Neat sites for managing your Social Media<br />
    22. 22. ?<br />Questions<br />