SlideShare a Scribd company logo
1 of 1
Download to read offline
Radio Trailer Research…
When researching into radio trailers I came across this website, which displays and explains
“How to do good radio advertising”…
- Know the product inside out.
- Have one big idea.
- Use your unlimited special effects budget.
- Don’t feel obligated to stick to a ridged campaign idea.
- Humour really works. Police Sirens don’t.
- Avoid ads that need excessive illegal jargon.
- Don’t repeat the call number.
Not all of these ideas relate to radio trailers within the film industry however a few apply.
I agree more with the first point of making sure you know everything about your subject and
what stands out. This is vital especially in making a radio trailer for a film, as audience is key, and
therefore the information within the trailer needs to be highly informative, well explained and
persuasive. All of this needs to be done within a short amount of time, and so therefore needs
to be carried out carefully and be well planned.
I like this quote “The listener does the hard work and creates the scene, you just have to
steer them in the right direction.” Therefore as the creators of the radio trailer, it needs to be
crafter in a way that allows the audience imagination to run free.

More Related Content

Similar to Research

The most fun you can have with your clothes on!
The most fun you can have with your clothes on!The most fun you can have with your clothes on!
The most fun you can have with your clothes on!Piyush Kumar
 
Unit 20 evidence for D2
Unit 20 evidence for D2  Unit 20 evidence for D2
Unit 20 evidence for D2 mrsmcd-h
 
Understanding advertising
Understanding advertisingUnderstanding advertising
Understanding advertisingLiam Heeley
 
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim Miles
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim MilesThe Persuasive Led Sell - Wizard Academy Slide Deck - Tim Miles
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim MilesTim Miles
 
Irn-Bru Pro Forma EH
Irn-Bru Pro Forma EHIrn-Bru Pro Forma EH
Irn-Bru Pro Forma EHEthan Hunter
 
A2 media evaluation new
A2 media evaluation newA2 media evaluation new
A2 media evaluation newJess Mockler
 
Six reasons why outdoor advertising works
Six reasons why outdoor advertising worksSix reasons why outdoor advertising works
Six reasons why outdoor advertising workssathyarkumaran
 
A2 media evaluation
A2 media evaluation A2 media evaluation
A2 media evaluation Jess Mockler
 
Acquiring customers for your startup
Acquiring customers for your startupAcquiring customers for your startup
Acquiring customers for your startupMaxine Manafy
 
16 Ways to Develop Long-Term Clients
16 Ways to Develop Long-Term Clients16 Ways to Develop Long-Term Clients
16 Ways to Develop Long-Term ClientsMjm media
 
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter WeeksBrands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weekspower to the pixel
 
Irn bru evaluation
Irn bru evaluationIrn bru evaluation
Irn bru evaluationWill Cave
 
A2 media evaluation draft
A2 media evaluation draftA2 media evaluation draft
A2 media evaluation draftJess Mockler
 
Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma Ethan Hunter
 

Similar to Research (20)

Commercial hand out
Commercial hand outCommercial hand out
Commercial hand out
 
The most fun you can have with your clothes on!
The most fun you can have with your clothes on!The most fun you can have with your clothes on!
The most fun you can have with your clothes on!
 
Unit 20 evidence for D2
Unit 20 evidence for D2  Unit 20 evidence for D2
Unit 20 evidence for D2
 
Advertising
AdvertisingAdvertising
Advertising
 
Understanding advertising
Understanding advertisingUnderstanding advertising
Understanding advertising
 
The Pros And Cons Of Advertisement
The Pros And Cons Of AdvertisementThe Pros And Cons Of Advertisement
The Pros And Cons Of Advertisement
 
Client Guide
Client Guide Client Guide
Client Guide
 
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim Miles
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim MilesThe Persuasive Led Sell - Wizard Academy Slide Deck - Tim Miles
The Persuasive Led Sell - Wizard Academy Slide Deck - Tim Miles
 
Irn-Bru Pro Forma EH
Irn-Bru Pro Forma EHIrn-Bru Pro Forma EH
Irn-Bru Pro Forma EH
 
A2 media evaluation new
A2 media evaluation newA2 media evaluation new
A2 media evaluation new
 
Client guide
Client guideClient guide
Client guide
 
Six reasons why outdoor advertising works
Six reasons why outdoor advertising worksSix reasons why outdoor advertising works
Six reasons why outdoor advertising works
 
LO2
LO2LO2
LO2
 
A2 media evaluation
A2 media evaluation A2 media evaluation
A2 media evaluation
 
Acquiring customers for your startup
Acquiring customers for your startupAcquiring customers for your startup
Acquiring customers for your startup
 
16 Ways to Develop Long-Term Clients
16 Ways to Develop Long-Term Clients16 Ways to Develop Long-Term Clients
16 Ways to Develop Long-Term Clients
 
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter WeeksBrands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
Brands & Partnerships: Raising Money & Increasing Reach - Hunter Weeks
 
Irn bru evaluation
Irn bru evaluationIrn bru evaluation
Irn bru evaluation
 
A2 media evaluation draft
A2 media evaluation draftA2 media evaluation draft
A2 media evaluation draft
 
Irn bru pro forma
Irn bru pro forma Irn bru pro forma
Irn bru pro forma
 

More from hannah1994

More from hannah1994 (20)

Media powerpoint
Media powerpointMedia powerpoint
Media powerpoint
 
Mag review final ]
Mag review final ]Mag review final ]
Mag review final ]
 
Style
Style Style
Style
 
Target audeince
Target audeince Target audeince
Target audeince
 
Presentation4
Presentation4Presentation4
Presentation4
 
Radio
Radio Radio
Radio
 
Editing radio trialer
Editing radio trialer Editing radio trialer
Editing radio trialer
 
Sound fx
Sound fxSound fx
Sound fx
 
Music
MusicMusic
Music
 
Titles
TitlesTitles
Titles
 
Editing
Editing Editing
Editing
 
Prop list
Prop listProp list
Prop list
 
Location recce 2
Location recce 2Location recce 2
Location recce 2
 
Location recce 1
Location recce 1Location recce 1
Location recce 1
 
5 parameters of short film
5 parameters of short film 5 parameters of short film
5 parameters of short film
 
Titles research.
Titles research. Titles research.
Titles research.
 
Brief encounters
Brief encounters Brief encounters
Brief encounters
 
Collision Final Draft
Collision Final Draft Collision Final Draft
Collision Final Draft
 
Actors
Actors Actors
Actors
 
Mag review
Mag reviewMag review
Mag review
 

Recently uploaded

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 

Recently uploaded (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 

Research

  • 1. Radio Trailer Research… When researching into radio trailers I came across this website, which displays and explains “How to do good radio advertising”… - Know the product inside out. - Have one big idea. - Use your unlimited special effects budget. - Don’t feel obligated to stick to a ridged campaign idea. - Humour really works. Police Sirens don’t. - Avoid ads that need excessive illegal jargon. - Don’t repeat the call number. Not all of these ideas relate to radio trailers within the film industry however a few apply. I agree more with the first point of making sure you know everything about your subject and what stands out. This is vital especially in making a radio trailer for a film, as audience is key, and therefore the information within the trailer needs to be highly informative, well explained and persuasive. All of this needs to be done within a short amount of time, and so therefore needs to be carried out carefully and be well planned. I like this quote “The listener does the hard work and creates the scene, you just have to steer them in the right direction.” Therefore as the creators of the radio trailer, it needs to be crafter in a way that allows the audience imagination to run free.