Hank Blank - "Building Your Personal Brand"

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Hank Blank shows you how to "Build Your Personal Brand."

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  • Career Distinction: Stand Out by Building Your Brand --- http://amzn.to/1RtbBVM
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  • Professional Presence: A Four-Part Program for Building Your Personal Brand --- http://amzn.to/1WAmbZn
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  • Building Brand You!: A Step-by-Step Guide to Building Your Personal Brand --- http://amzn.to/1nZxhLy
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  • WHAT ARE THE TRENDS TODAY FOR MARKETIGN ENGAGEMENT
    WHAT ARE THE THINGS THAT THE UPS STORE AND UPS USE
    NOT ABOUT YOUR ELEVATOR SPEECH-GOOGLE PRESENCE
    BUILDING COMMUNITIES IN SOCIAL MEDIA AND INTERACTING WITH THEM
    RELEVANT CONTENT MARKETING
    AUTHENTICITY
  • SIGNATURE IN ALL YOUR E MAILS
    HYPERLINKED
  • HOW DOES TECHNOLOGY IMPACT YOUR PERSONAL BRAND
    EASIER AND HARDER
    LOTS OF PLATFORMS FOR DISTRIBUTING YOUR THOUGHT LEADERSHIP
    PLATFORMS OF PASSION-INSTAGRAM-VIDEO
  • SIGNATURE IN ALL YOUR E MAILS
    HYPERLINKED
  • THIS PRESENTATION ISN’T ABOUT ME
    ME AS AN EXAMPLE
    LESS TIME
    HERE IS MY BRAND HANK BLANK
    ALWAYS CARRY MY CARDS
    CARD STOCK IS AN IMPORTANT FEATURE OF IT
    HOW I DRESS IS MY BRAND.
    MY NETWORK CREATES MY BRAND. HATS
  • THE MISTAKE PEOPLE MAKE IS THAT THEY DIVE INTO SOCIAL MEDIA WITHOUT A STRATEGY.
    DEVELOP YOUR PERSONAL POSITIONING
    THOUGHT LEADERSHIP IS WHAT YOU ARE GOOD AND WANT TO BE KNOWN FOR
    BRAND MESSAGING
    BUILD YOUR COMMUNITIES TO CREATE YOUR WORD OF MOUTH
    BEST WAY TO GET PROMOTED IS NOT TO SAY I WANT TO GET PROMOTED-THE BEST WAY TO GET PROMOTED IS TO HAVE A BUNCH OF PEOPLE SAYING YOU KNOW SUE? SHE’S VERY SMART
    YOU NEED A PLAN MAN
    WILLY NILLY GETS YOUR DIDDLE
  • SIGNATURE IN ALL YOUR E MAILS
    HYPERLINKED
  • EVERYTIME YOU GET AN ENDORSEMENT IT GOES INTO YOUR LINKEDIN FEED
    TICKER TAPE OF PROMOTING YOUR SKILLS
  • GROUP THAT STARED IN LAGUNA NIGUEL
    RIGHT IN THE SAME PLAZA AS NICK’S STORE
    CROWN VALLEY AND ALICIA
    WE NOT GOOD YEARS
    I WOULD GO INTO NICK’S STORE AND ASK HOW’S IT GOING
    HIS FACE SAID IT WASN’T TOO GOO
  • GROUP IS KNOW THROUGHOUT ORANGE COUNTY
    LINKEDIN WAS THE POWER. PLUS THE HELP THAT WAS DELIVERED IN THAT GROUP
  • 13 PERCENT OF CALIFORNIA’S TRADE IS WITH CANADA
    THINK ANY OF THAT GETS SHIPPED
    5 VERTICALS- HEALTCARE-MEDICAL DEVICE-ENTERTAINIMENT-TECHNOLOGY
    ENTREPRENEURIAL AND CORPORTATE BUSINESS
    CONSUL GENERATION
    CANADIANS IN OC WAS OBVIOUSLY A COMMUNITY OF LIKE MINDED AND SUPPORTIVE PEOPLE
  • BUSINESS OPPORTUNITIES IN THE REAL WORLD
  • ONE CONSTITUENCY I HAVE IS YOUTH
    THE SLASH GENERATION
    INTERNS FOR 10 YEARS
  • COMMUNITY
    YOUTUBE VIDEOS SHOT BY 26 YEAR OLDS OR YOUNGER
    USC SCHOOL OF CINEMATOGRAPHY
    RED CAMERA
    TELEPROMOTER AND APP
    YOUTH
  • My Social Networking prowess came from my personal networking. Learn it from people better than videos
    Gabrielle Windsor. Boost mobile
    Neal Schaffer.
    All contact but no touch.
    Passive versus Active
    Great research tool.
    “Warm off line transfer”.
    Great SEO tool.
    People hide behind their computers and social networks.
    FACE TIME NOT FACEBOOK LEADS TO RELATIONSHIPS
    FACE TIME IS THE BEST WAY TO BUILD YOUR BRAND
    YOUR BRAND IS YOU
  • READ THE SLIDE
    ALTHOUGH NETWORKING AND REFERRALS ARE A PROVEN BUSINESS DEVELOPMENT TOOL MAY PEOPLE DON’T EMBRACE IT
    THEY RATHER TRY TO GET A JOB BY LOOKING AT MONSTER.COM
    10% OF ALL JOBS FOUND ON THE INTERET. 60% AREN’T POSTED
    GOT THREE E MAILS ABOUT JOBS LAST WEEK
    OR SENDING RESUMES TO STRANGERS
    OR PROMOTIONAL PIECES TO STRANGERS
    SYDNEY’S STORY
  • MOST PEOPLE HAVE NO CLUE ON HOW TO NETWORK. THINK OF IT AS AN EVENT. NETWORKING IS A WAY OF LIFE VERSUS JUST GOING TO AN EVENT. TO BE GOOD AT SOMETHING YOU HAVE TO DO IT ALL THE TIME. ATTITUDE OF ENGAGEMENT
    NETWORK IN ALL YOUR ENCOUNTERS INSTEAD OF JUST YOUR BUSINESS ENCOUNTERS.
    UPS STORE. HOW IS THE ECONOMY GOING. 6 CENT COPIES
    VONS-EASTER CAKE
    THE SMALLEST PEOPLE OFTEN CAN PRODUCE GREAT RESULTS
    FIRST CLIENT AT SALT CREEK GRILL
    PRUDENTIAL STORY WITH FLOWER GIRL
    MOBIL STATION. I ACTUALLY KNOW A MECHANIC
    RENATA AND VONS. WHAT’S THE DISCOUNT ON THIS WINE?
    HOMELESS LADY.
  • DRAW
    ALWAYS LOOKING FOR STUDENTS TO HELP ME OUT IN SOUTH COUNTY
    MUST BE MORE SOCIAL MEDIA SAVVY THAN ME
  • Hank Blank - "Building Your Personal Brand"

    1. 1. Hank Blank Inspires Solutions Building Your Personal Brand
    2. 2. Hank Blank is a Brand… 2
    3. 3. 3
    4. 4. Work • First account was McDonald’s at DDB Needham in Toronto • 10 Years with JWT in Toronto & Chicago • Ran the National Domino’s Pizza Business at Ross Roy Advertising • Executive Vice President O’Leary & Partners • Experience on major Global brands such as Kellogg’s, Warner Lambert, S.C. Johnson, Labatt’s, Divisions of Revlon & Campbell Soup, Burger King, CENTURY 21 Life • Hank has two young adults that live with him. Both are available for adoption. • Hank has run six marathons but doesn’t know why • Hank comes from a long line of nomads. Hank was born in Toronto, his sister was born in Beirut, Lebanon & his brother in Warsaw, Poland • Hank was nominated to be Volunteer of the Year for OC in 2003 • Favorite recent quote: “Only the humble can save the humble.” -Evita
    5. 5. Building Your Brand Plan • Who Are you? What is your Positioning Brand Essence? What do you want to be known for? • Consistent Quality Identity/branding materials • Your thought leadership or voice • Your target audiences or constituencies • Your media outlets or channels • Build Your Word of Mouth • Metrics: Financial Currency and Social Currency
    6. 6. Marketing Yourself = Career Insurance in the New Normal
    7. 7. Technology Is Your… “Branding Engine” Technology is changing consumers’ lives • App Store: 775,000 apps on (300,000 native to iPad) • Google: more than 4.7 billion searches per day • Tablets: 1 in 4 Americans own one (25%) • Facebook: 2.5 billion photos are uploaded each month • Blogging: 15% of bloggers spend 10+ hours each week • YouTube: 120 million videos; second largest search engine • Twitter: adding 300,000 users a day • Mobile phones: 80% of humans own one • HDTV: 2/3 of US households have at least one
    8. 8. Building Your Brand Plan • Your Elevator Speech is Old Normal • Your Google Presence is the New Normal
    9. 9. 9
    10. 10. 10
    11. 11. 11
    12. 12. BLANK
    13. 13. 13
    14. 14. Social Networking Strategy
    15. 15. Building Your Communities 1. 2. 3. 4. 5. Marketers Agencies and Digital Firms Those in Transition Canada Youth
    16. 16. 16
    17. 17. 17
    18. 18. • Connectivity
    19. 19. Building Your Community • • • • • Hank Blank Inc 949-300-3266 949-276-4978 fax www.hankblank.com 30462 North Hampton Laguna Niguel, CA. 92677 • http://www.linkedin.com/in/hankblankcom • Follow me on twitter @hankblank • http://hankblank.wordpress.com/
    20. 20. 20
    21. 21. 21
    22. 22. • Your Blog is Your Voice • Productize your knowledge • Write about what you do/your passions
    23. 23. 23
    24. 24. Building Your Brand • In the Old Normal It Was All About Your Resume • In the New Normal Your Linkedin profile is more important than your Resume • Your Linkedin profile is your website
    25. 25. 25
    26. 26. 26
    27. 27. 27
    28. 28. 28
    29. 29. 29
    30. 30. Let Your Community Build Your Reputation
    31. 31. 31
    32. 32. 32
    33. 33. 33
    34. 34. 34
    35. 35. Building Your Constituencies
    36. 36. 36
    37. 37. Laguna Niguel Connectors
    38. 38. 38
    39. 39. 39
    40. 40. 40
    41. 41. 41
    42. 42. 42
    43. 43. 43
    44. 44. 44
    45. 45. Fountain of Youth
    46. 46. 46
    47. 47. 48
    48. 48. It’s all about content and community
    49. 49. 50
    50. 50. Repurpose your content
    51. 51. 53
    52. 52. 54
    53. 53. Social Networking • My social networking came from my personal networking • All contact but no touch • Passive vs. active • Introverted vs. extroverted • Great research tool • Great SEO tool • People hide behind their computers and social networks
    54. 54. Your Word of Mouth 56
    55. 55. Power of Networking • Networking is a simple but powerful marketing tool • One of the most cost effective ways of increasing your visibility. 75% of all deals are completed because of relationships or referrals • Strong networkers are sales magnets • One of the most cost effective ways of increasing your visibility • 70% of all new jobs are found through relationships or referrals 75% 75% Deals 70% Jobs
    56. 56. Norman Rockwell Lifestyle • Networking isn’t about going to an event as much as a way of life • People say in CA you live an isolated life • Chose to have a Norman Rockwell Life • Network at Starbucks, Vons, Hallmark, UPS • Attitude of engagement
    57. 57. Hank Blank Contact info hank@hankblank.com 949-300-3266 www.hankblank.com twitter@hankblank hankblank.wordpress.com

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