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The Curious Case of
PEPPER
Understanding the Business model of the future.
The Robot with a Heart
July 2015. All copyright...
www.haniwnaguib.com
@haniwnaguib
JOIN THE CONVERSATION, LIKE THE
CASE AND SHARE YOUR COMMENTS
BELOW…
Meet Pepper…
The Robot with a HEART!
The First Personal Robot with EMOTIONAL
INTELLIGENCE…
Sensors, cameras,
mic, digital display.
Collision prevention
& Auto-Balance
Wi-Fi & Ethernet
connectivity
200+ apps alread...
2013SoftBank buys Aldebaran
Robotics for $100M
Feb. 2015Pepper Available for Sale for
Developers.
2014Pepper first introduc...
Do We Have a Product-Market
Fit?
1000 Units
Sold in 60 Seconds
I Think We DO!!
Lets Take a look at the SoftBank Business
Model for Pepper…
Hani W. Naguib July,2015 1.0
Offering 1st generation of Pepper (MVP
Version) to develop its learning Curve, while
interact...
Hani W. Naguib July,2015 1.0
Early Adopters
Attractive Price, Act of
Newness and Pepper’s intimate features
are enough to ...
Hani W. Naguib July,2015 1.0
Automated
Early Adopters
Direct
Long Term
Customer is
Locked-in
Customer Lock-in Factors…
Emotional Attachment…
All the Pepper Memories of their family, including pics, Pepper’s diary, etc….
“Must Have” 36 months Payment Plan for
Basic Apps, Cloud Services & Insurance
Monthly Fees…
App Store Purchases & KoKoroGumi
Pepper Emotion Gauge Points used to unlock new features and special apps.
Hani W. Naguib July,2015 1.0
www.
Automated
1 X Sales of
Pepper
Direct
Long Term
Monthly Cloud
Service
& Insurance Fees
(M...
Hani W. Naguib July,2015 1.0
Early Adopters
1 X Sales of
Pepper
www.
Automated
Direct
Long Term
Patents
Pepper user’s
Emot...
“Pepper will become Smarter everyday by itself. Hundreds of
thousands, millions of Pepper in the future will Teach each ot...
Hani W. Naguib July,2015 1.0
Early Adopters
Pepper user’s
emotion
Knowledge
Cloud
DataBase
Patents
Automated
Direct
Long T...
Hani W. Naguib July,2015 1.0
Early Adopters
Pepper user’s
emotion
Knowledge
Cloud
DataBase
Patents
Automated
Direct
Long T...
Hani W. Naguib July,2015 1.0
Early Adopters
Pepper user’s
emotion
Knowledge
Cloud
DataBase
Patents
Automated
Direct
Long T...
Beauty of Pepper’s Value Proposition is…
That it can easily Evolve…
Based on Pepper’s Collective Cloud Based Mind…
It can Continuously Adapt to Relief
targeted customer segment(s) Pains…
And Create surprising Gains…
The Value Proposition is Obviously Desirable &
Certainly Feasible to Mass Produce…
But Pepper is Sold Below
Manufacturing Costs!!!
How Will Pepper’s Business
Model be Viable??
So, Provided That…
Pepper’s Global Population
reaches critical penetration…
The Pepper’s App Store…
With 200 Apps Already existing
& Supported by a Strong Developer
Program…
Ambient Services/ Intelligence Apps are Likely to
Create a Lucrative Recurring Revenue Stream…
Other Revenue Stream(s)…
Hardware Upgrades…
Pepper Accessories…
Appealing to New Customer Segment(s)…
With Strong B2B Applications, in Sales
& in-Store Customer Service…
Pepper has LIMITLESS
Potential…
Pepper’s Business promising to be one of the
strongest Lean Models of the Future…
EASTMAN KODAK COMPANY
Evaluating Business Models of The Past.
THE CURIOUS CASE OF PEPPER
THE ROBOT WITH A HEART
Understand...
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The Curious Case of Pepper The Robot with a Heart: Understanding the Business model of the future.

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In June 2015, SoftBank released its first 1000 units of Pepper, the emotionally intelligent robot. They were sold in less than 60 seconds!! Using visual storytelling combined with business model tools, this case attempts to take a glimpse of business models of the future happening today.
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Published in: Business

The Curious Case of Pepper The Robot with a Heart: Understanding the Business model of the future.

  1. 1. The Curious Case of PEPPER Understanding the Business model of the future. The Robot with a Heart July 2015. All copyrights respected. haniwnaguib.com
  2. 2. www.haniwnaguib.com @haniwnaguib JOIN THE CONVERSATION, LIKE THE CASE AND SHARE YOUR COMMENTS BELOW…
  3. 3. Meet Pepper…
  4. 4. The Robot with a HEART!
  5. 5. The First Personal Robot with EMOTIONAL INTELLIGENCE…
  6. 6. Sensors, cameras, mic, digital display. Collision prevention & Auto-Balance Wi-Fi & Ethernet connectivity 200+ apps already developed Up to 14 hours of Battery Life Collective cloud based mind
  7. 7. 2013SoftBank buys Aldebaran Robotics for $100M Feb. 2015Pepper Available for Sale for Developers. 2014Pepper first introduced June. 2015Pepper commercially Available for sale. (only in Japan) July. 2015SoftBank World (Developers Conference) 2016Expected year for Launching sales in the EU & USA markets.
  8. 8. Do We Have a Product-Market Fit?
  9. 9. 1000 Units Sold in 60 Seconds I Think We DO!!
  10. 10. Lets Take a look at the SoftBank Business Model for Pepper…
  11. 11. Hani W. Naguib July,2015 1.0 Offering 1st generation of Pepper (MVP Version) to develop its learning Curve, while interacting with different types of users.
  12. 12. Hani W. Naguib July,2015 1.0 Early Adopters Attractive Price, Act of Newness and Pepper’s intimate features are enough to seduce early adopters and very niche clients
  13. 13. Hani W. Naguib July,2015 1.0 Automated Early Adopters Direct Long Term Customer is Locked-in
  14. 14. Customer Lock-in Factors…
  15. 15. Emotional Attachment… All the Pepper Memories of their family, including pics, Pepper’s diary, etc….
  16. 16. “Must Have” 36 months Payment Plan for Basic Apps, Cloud Services & Insurance Monthly Fees…
  17. 17. App Store Purchases & KoKoroGumi Pepper Emotion Gauge Points used to unlock new features and special apps.
  18. 18. Hani W. Naguib July,2015 1.0 www. Automated 1 X Sales of Pepper Direct Long Term Monthly Cloud Service & Insurance Fees (Must Have Basic Plan) Early Adopters
  19. 19. Hani W. Naguib July,2015 1.0 Early Adopters 1 X Sales of Pepper www. Automated Direct Long Term Patents Pepper user’s Emotion Knowledge Cloud DataBase At this Phase, Pepper will be learning about its users (emotions, expressions, etc…) Creating the Most Important Competitive Feature and Barrier to Entry: Monthly Cloud Service & Insurance Fees (Must Have Basic Plan)
  20. 20. “Pepper will become Smarter everyday by itself. Hundreds of thousands, millions of Pepper in the future will Teach each other and learn from each other Simultaneously”. Masayoshi Son, CEO of SoftBank.
  21. 21. Hani W. Naguib July,2015 1.0 Early Adopters Pepper user’s emotion Knowledge Cloud DataBase Patents Automated Direct Long Term www. 1 X Sales of Pepper R&D Marketing & Sales Managing the Cloud Service After-Sales & Customer Services Monthly Cloud Service & Insurance Fees (Must Have Basic Plan)
  22. 22. Hani W. Naguib July,2015 1.0 Early Adopters Pepper user’s emotion Knowledge Cloud DataBase Patents Automated Direct Long Term www. 1 X Sales of Pepper After Sales Services Managing the Cloud Service R&D Costs Marketing & Sales Costs R&D Marketing & Sales Managing the Cloud Service After-Sales & Customer Services Monthly Cloud Service & Insurance Fees (Must Have Basic Plan)
  23. 23. Hani W. Naguib July,2015 1.0 Early Adopters Pepper user’s emotion Knowledge Cloud DataBase Patents Automated Direct Long Term www. Monthly Cloud Service & Insurance Fees (Must Have Basic Plan) 1 X Sales of Pepper After Sales Services Managing the Cloud Service R&D Costs Marketing & Sales Costs R&D Marketing & Sales Managing the Cloud Service After-Sales & Customer Services Aldebaran Robotics (R&D) Foxconn (Production)
  24. 24. Beauty of Pepper’s Value Proposition is…
  25. 25. That it can easily Evolve…
  26. 26. Based on Pepper’s Collective Cloud Based Mind…
  27. 27. It can Continuously Adapt to Relief targeted customer segment(s) Pains…
  28. 28. And Create surprising Gains…
  29. 29. The Value Proposition is Obviously Desirable & Certainly Feasible to Mass Produce…
  30. 30. But Pepper is Sold Below Manufacturing Costs!!!
  31. 31. How Will Pepper’s Business Model be Viable??
  32. 32. So, Provided That…
  33. 33. Pepper’s Global Population reaches critical penetration…
  34. 34. The Pepper’s App Store… With 200 Apps Already existing
  35. 35. & Supported by a Strong Developer Program…
  36. 36. Ambient Services/ Intelligence Apps are Likely to Create a Lucrative Recurring Revenue Stream…
  37. 37. Other Revenue Stream(s)…
  38. 38. Hardware Upgrades…
  39. 39. Pepper Accessories…
  40. 40. Appealing to New Customer Segment(s)…
  41. 41. With Strong B2B Applications, in Sales & in-Store Customer Service…
  42. 42. Pepper has LIMITLESS Potential…
  43. 43. Pepper’s Business promising to be one of the strongest Lean Models of the Future…
  44. 44. EASTMAN KODAK COMPANY Evaluating Business Models of The Past. THE CURIOUS CASE OF PEPPER THE ROBOT WITH A HEART Understanding the Business Model of The Future. THE STARTUP STORY APPRECIATE THE BUSINESS MODEL MINDSET Visual Thinking Exercise UBER THE NETWORK ORCHESTRATOR Understanding The Evolution of A Revolution. DISRUPTING THE BANKING INDUSTRY Understanding The FinTech Revolution of Retail Banking Popular New Popular www.haniwnaguib.com @haniwnaguib LIKE WHAT YOU SEE, CHECK MORE VISUAL BUSINESS CASES

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