Empathy map for Design Thinking Course

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Empathy map for Design Thinking Course

  1. 1. Empathy Map Hani Al-Menaii Design thinking Course Monday, August 5, 13
  2. 2. Who? • I interviewed 5 young Arabic ladies • From Egypt, Palestine & Syria • They are all graduates (from 1-3 years) • They are all looking for jobs (some of them in temporary jobs • They studied in different fields : History, Pharmacy, Business & Architecture • It was done in Facebook (but I know three of them personally) Monday, August 5, 13
  3. 3. Say • Not very helpful educational system • Lots of what we studied in university is not relevant to work environment • The picture of what work look like is not right during the studying years Monday, August 5, 13
  4. 4. Feel • Confused about their future • Tariffed from job interviews • Not happy about what university education equipped them with • Not sure about what is needed from them as a working force • One of them has an entrepreneurial Monday, August 5, 13
  5. 5. Think • Education system in university should change • Companies (and government intaties) should be involved • Students need lots of training in the none technical areas (soft skills) • They need to invest on themselves to be able to perform in the work force Monday, August 5, 13
  6. 6. Problem Statement An Arabic girl who is a fresh University graduate and looking for work (Needs) to be part of intensive training both soft skills & practical technical during the last year in University (because) This will guide them throw the first years in the working force Monday, August 5, 13
  7. 7. A screen shots of some dialogues in Face book (they are all in Arabic) Monday, August 5, 13
  8. 8. Monday, August 5, 13
  9. 9. Monday, August 5, 13
  10. 10. Monday, August 5, 13

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