Basics for Small Business WHITFIELD CONSULTING Social Business Marketing Media
What IS Twitter?Facebook is more like a trip to the mall with friends; browsing and hanging out…Think of Twitter as a Block Party! You don’t know most of the people there. You gravitate toward those with similar interests You share “stuff” on a light level that others might be interested in without going into a lot of detail….
What’s the point? Public, Real time problem solving and customer retention Create good will and personal relationships Instant Advertising to your interested followers
Your Handle @________ Use the name of your business if available If not, make the handle instantly say who you are or what you do. Keep it short to leave plenty of room for Retweets (RTs) 8-10 characters average are recommended (15 are allowed)
Examples of Handle Strategy @LinkedIn_Jobs obvious @BobBurg best selling author so best to go by name @CBSAtlBreaking defined purpose for this account @WTWH_SocialGuru Too long – tough for RT purposes. @EyeHaven Lucky to find exact match!
Twitter – Before you sign up! Download Free: “A Guide to Get Started”Your 1stStep:“ABOUT!”
Make it easy to gain followers Savvy tweeters look for twitter icons and buttons to easily share content Twitter provides widgets to increase your exposure A Tweet button offers convenience for on the spot sharing Twitter provides free downloadable logos and icons for a professional look for all your online presence.
Dos and Don’ts on outsourcingDO: Hire people interested in or studying marketing. Social Media IS a marketing program. Be strategic. Learn which platforms are the most effective for YOUR business. Consider hiring interns. Have them help you create things that are sustainable, that you or a new hire can continue to do. Expect them to keep up with best practices and case studies in social media. And make sure youre learning, too. Make guidelines on content. No bashing your competition, foul language, political opinions. Change passwords when they leave!
Dos and Don’ts on outsourcing Dont expect huge social-media followings at the start. Organic growth is best. Dont expect hires to work without guidance. Knowing more about social media doesn’t translate to knowing your business. You still have to provide supervision and training about your business. Dont limit their imaginations. With social media, its all about trying something new. So let them experiment; dont micromanage, but do ask to see results. Dont think this is something any kid can do. Using social media to build your business isnt the same as sharing pictures of a Saturday night bash with your buddies. Dont hire without checking their spelling and grammar abilities. Remember, they will represent YOU and your business.
“I just don’t have the time!” It’s not about creating content While planning basic content is important for best results, spontaneity is contagious! If you’re not “in the mood,” that’s the best time to respond to others’ posts and start a conversation! – Engagement increases your visibility, too! Secret weapon! Attend a Tweetchat weekly – great exposure for your expertise and a great way to pick up www.Tweetchat.com new followers!
Social Media Quickstarterhttp://www.socialquickstarter.com/
Thanks and follow me @bizcommunicatorfor more Social Media Hints & Tips! WHITFIELD CONSULTING Hania Whitfield Hania.Whitfield@gmail.com 404.295.7755 Follow me on: @bizcommunicator facebook.com/WhitfieldConsulting linkedin.com/in/haniawhitfield pinterest.com/haniasw