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Hr 045 職場經驗分享2

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Hr 045 職場經驗分享2

  1. 1. 職場經驗分享 Sharing the Working Experience ASIC • IP • AND BEYOND March 2005 Frank Cheng 鄭順發 International Business Operations / Field Marketing Development frankcheng@faraday-tech.com frankcheng@faraday-
  2. 2. Contents  Self Introduction  Sharing in Working Experience  Job Opportunities  Open Discussion 2
  3. 3. Contents  Self Introduction  Sharing in Working Experience  Job Opportunities  Open Discussion 3
  4. 4. Self Introduction - I  Graduated from 電子資訊研究所 in 1996 - 甲組  Live in HsinChu  Married with 2 sons  Career history  1st job in SRRC 同步輻射研究中心 (1996/7-1997/7) - 1yr  2nd job in ITRI’s 量測中心 (1997/7-1999/6) - 2yrs  3rd job in AMIC (1999/6-2000/2) -.75yr 聯笙電子  4th job in Faraday 智原科技 (2000/2 ~ ) - 5yr 4
  5. 5. Self Introduction - II  SRRC 同步輻射研究中心 (1996/7~1997/7)  Division: 注射器組  Maintained the Booster(加速環) 設備  Power system  Electronic controlling system  Maintain Work Station and Setup Website  Why did I work for SRRC??? ????  Higher salary $$$$$  A stabile job $$$$$  To be a civil servant  Why did I quit this job??? lost ~1/3  Radiation  A bit too stable 5
  6. 6. Self Introduction - III  ITRI 量測中心 (1997/7 ~1999/6)  Division: 超音波部  Digital system designer for Ultrasonic Diagnostic System  Developed the controller of whole system and system platform  Built up the FPGA design flow (Actel) and Interfaced the ASIC house.  Developed the Nebulizer(霧化器) product  Why did I work for ITRI???  Trend in biological medicinal engineering  A good opportunity because the whole division would be spun off from ITRI.  A good training environment, Graduate student alike  Why did I quit this job???  Manager did not want to spin off  Get back to IC design field 6
  7. 7. Self Introduction - IV  AMIC (1999/6 ~2000/2)  Division: Consumer Product  Developed the 8 bit uP based audio decompression chip  Why did I work for AMIC???  IC design trend for acoustic recognition  Recall the IC design capability  Economic Issues  Why did I quit this job???  主管操守有問題…….. 7
  8. 8. Self Introduction - V About Faraday  Core Technology Division  Responsible for MIPS-clone CPU implementation and migration in different process.  Companion IP designer  SIS – ARM Service Center  Transferring ARM’s framework of SoC technology to Faraday  Built up the ARM developing flow in Faraday  Customer service and promotion for ARM core based ASIC 8
  9. 9. Self Introduction - V  IP Service Development  Post-Sales for 8bit uP (80xx), 32bit processor core such as ARM core, MIPS-clone core and Companion IP  Pre-Sales for SoC based IP and Related Platform  OBD (Overseas Business Department)  Responsible for Overseas ASIC/IP project  Responsible for the development of SoCreative! Platform 9
  10. 10. Self Introduction - V  IBO國際營運中心 – Field Marketing Development  Research in Strategy Marketing  Come out the new product plan and then  Research in specific topic for subsidiary company  Technical supporting for Faraday’s customer in Europe, Japan and USA  SoC based ASIC project cooking  Product Promotion  Resource backup 10
  11. 11. Contents  Self Introduction  Sharing in Working Experience  Job Opportunities  Open Discussion 11
  12. 12. My Personal Opinions – I  Job Position 未來 現在 = ..我真的是RD ..我還是RD 立志:我要做RD 工作資歷的累積 - 影響未來 滾石不生苔 –頻換工作 專業設計能力 Project Project CTO RD Leader Manager ? Years ? Years ? Years 12
  13. 13. My Personal Opinions – II  Job Position 未來 現在 = 我還是RD???? 立志:我要做RD FAE Promotion RD Marketing (Post-Sales) (Pre-Sales) Digital Design $$$$ 13
  14. 14. My Personal Opinions – III  Job Outlook - Your Target - $$$$$ VS. 工作 不要幻想在科學園區就能賺大錢 不是每一個人都在 聯發科技 工作靠實力,賺錢靠運氣 能力好 +公司營運好 =$$$$$$$(機會+運氣) 能力不好 +公司營運好 =$$$$$$ (運氣) 能力好 +公司營運不好=$$ (找機會) 能力不好 +公司營運不好=$ (????, 向上努力吧!) 14
  15. 15. My Personal Opinions – IV  你即使離職了,公司………還是活得好好的……… ^_^  拋開本位主義 Marketing/Sales RD/Project Leader 1. 為何Sales老是接一些奇怪的案子? 1. 公司業績不好, 老板催訂單 2. 接案子 - 沒問題 2. Sales 只出一張嘴? Design 有 Bug - 沒關係 Bug 無解,Re-design- 沒辦法 3. 產品Delay一下有啥關係? 3. Schedule Delay 錢收了, Time-to-Market (?) 15
  16. 16. My Personal Opinions – V  坐這山  望那山  他都沒做什麼事?  Sales – 尊嚴, 客戶財務結構, 業績……  Designer – 研發, Schedule 壓力  Marketing – 市場分析, 產品決策  Service 人員沒啥技術能力?  罰站, 被罵, 向客戶賠不是……  總機小姐甜美的聲音……….客戶也會時常問候 ……… ^.^ 公司會賺錢 : 研發,銷售, 客服 大家努力而成,絕非個人 16
  17. 17. Suggestions –  肯定自我/他人工作價值 工作愉快,相處融洽 –  積極主動 多做未必是錯,機會在將來 –  廣結善緣 圈子很小,到處是熟人 –  溝通能力 各式各樣職務 – Global Company  語文能力 (D-Link, BenQ, Acer, Foxconn, TSMC, UMC, ..) => CEO is Italian.  國際觀  Customer from Great China, Europe, Korea, Japan, USA  Competitor in WW  Business in WW  No Time Lag for Internal Business EUP <- TWN -> USA 01:00 09:00 17:00 17
  18. 18. Contents  Self Introduction  Sharing Working Experience  Job Opportunities  Open Discussion 18
  19. 19. Job Opportunities  Head Count : 2 for Field Marketing  Strategize, Conceive, Research RISC CPU and SOC Related Product Plan  Technical promotion, support on platform-based SoC design  Needed Background  Major in EE or Computer Engineering  Experience in IC/SOC Integration, IP Technology or Chip-Set Design (at least 4 years) Frank Cheng 鄭順發, 03-5787888 ext. 8606 frankcheng@faraday-tech.com 19
  20. 20. Q&A Thank You! 20
  21. 21. Faraday: at a Glance  Spun off from UMC in 1993  UMC owns 20%+ of Faraday  UMC & Faraday still share same chairman  Strategic IP partnership  Fabless ASIC and IP provider  Solid business model of 45% GM, 25% net, 30%+ CAGR  Diversified customers & markets  Listed in Taiwan exchange in 1999  Today’s operation  500+ employees worldwide, 330+ in R&D 21
  22. 22. Contact Faraday www.faraday-tech.com Faraday USA Faraday Netherlands Faraday Japan Faraday China Faraday Taiwan (HQ) Amsterdam Tokyo Shanghai Hsinchu & Taipei Sunnyvale, CA TEL: + 31.23.56.20496 TEL: + 81.3.5214.0070 TEL: + 86.21.6406.7523 TEL: + 886.3.5787888 TEL: +1. 408.522.8888 sales@faraday-tech.com eusales@faraday-tech.com sales@faraday-tech.com sales@faraday-tech.com.cn sales@faraday-tech.com 22
  23. 23. Financial Achievements 2004 revenue: 110.8 Million USD $155M 4,000 35%+ CAGR since ‘97 3,500 CAGR = 37.68% 3,000 2,500 Million NTD 2,000 1,500 1,000 500 0 1997 1998 1999 2000 2001 2002 2003 23
  24. 24. Faraday Offers ASIC Design Services, SoC Design Services, Proven IP Solutions ASIC Front-End ASIC Back-End IP Mask Tooling Architecture Specifications Libraries / Memories Behavior Modeling Wafer Manufacturing Services RTL Code Generation Microprocessors IC Packaging Services Synthesis Gate Level Verification Circuit Probing & Final Testing Digital / Analog Test Pattern Generation Reliability Test Services Physical Implementation Platform Product Engineering Post Layout Verification System-on-a-Chip 24
  25. 25. ASIC Infrastructure & Expertise  More than 100 people in ASIC Technology  ASIC implementation, testing, yield, and FA (70)  Design methodology & integration (35)  Production planning, logistic, and quality (25)  10 years of experience on average  More than $50M invested in infrastructure  eRD, ERP, Testers, ESD machine, die/wafer bank  Complete integration of R&D, FIN, customer project, and production shipment  More than 200 project tape-outs in ’04 alone  40% test chips  10% in 0.13um, including four customer ASICs 25
  26. 26. 2003 Sales Breakdown (2-1) By application Image Others 5.1% 2.1% Video/Display 10.0% Peripheral 31.2% Consumer 13.8% Communication 11.0% Storage 26.8% PS: Ex-IP sales revenue 26
  27. 27. 2003 Sales Breakdown (2-2) By customer type By geography Europe IDM Others 0.9% Korea 2.3% China 1.4% 0.8% Foundry Japan2.6% Design House 6.8% 55.6% 4.1% Taiwan 65.3% System House 33.9% USA ` ` 26.3% 27
  28. 28. Technology Roadmaps ASIC • IP • AND BEYOND
  29. 29. Cell Library Roadmap * 65nm 65nm SP * * 90nm LL-Rvt / Low-K * * 90nm 90nm SP-Rvt / Low-K * * 90nm LL-Hvt / Low-K * 130nm L130E SP / FSG 130nm 0.15µm 0.15µm SP* 2004-07 10 2005-01 4 7 10 2006-01 4 7 10 2007-01 Note: The right edge of each block denotes * Legend Description:Rvt: Regular Threshold Voltage the IP’s formal release date. For more details, Hvt: High Threshold Voltage please visit our website at: SP : Standard Performance www. faraday-tech. com LL : Low Leakage 29
  30. 30. Memory Compiler Roadmap * 65nm SP 65nm * * 90nm LL-Rvt / Low-K * 90nm SP-Svt / FSG 90nm * 90nm SP-Svt / Low-K * * 90nm SP-Hvt / Low-K * 130m L130E HS / FSG 130nm 130nm L130E Fusion / FSG * 130nm L130E SP / FSG * 130nm L130E LL / FSG 0.15µm * 0.15µm SP 2004-07 10 2005-01 4 7 10 2006-01 4 7 10 2007-01 * Legend Description:Rvt:Regular Threshold Voltage Note: The right edge of each block HS: High Speed denotes the IP’s formal release date. For Hvt:High Threshold Voltage more details, please visit our website at: SP :Standard Performance www. faraday-tech. com LL:Low Leakage 30
  31. 31. Analog Essential IP Roadmap * 90nmSP / FSG 1GHz PLL 90nm * 130nm HS / FSG 400MHz PLL * 90nm SP / FSG 2GHz PLL 130nm * 130nm HS / FSG 1GHz PLL * 0.15µm 130nm HS / FSG 1.6GHz PLL 0.15µm 1.5V 300MHz PLL * 0.18µm 130nm HS / FSG MiniPLL PLL 0.18µm GII MiniPLL 0.25µm 90nm REG 130nm REG 0.18µm REG REG 0.35µm 0.15µm REG 130nm BG 0.18µm GII POR POR / BG 0.15µm POR 90nm BG * * 90nm SP / FSG 800Mb/s DLL 130nm HS / FSG 533Mb/s DLL DLL * * 130nm HS / FSG 400Mb/s DLL 130nm HS / FSG Wide Range DLL 0.15µm 1.5V 400Mb/s DLL PWM 0.18µm GII > 50mA PWM * * 130nm HS > 50mA PWM 90nm SP PWM RC-OSC 0.18µm GII RC-OSC 130nm RC-OSC * 90nm SP / FSG RC-OSC * 0.18µm GII VDT 130nm HS VDT 90nm VDT VDT 2004-07 10 2005-01 4 7 10 2006-01 4 2006-07 10 2007-01 Note: The right edge of each block * Legend Description:HS: High Speed denotes the IP’s formal release date. For SP : Standard Performance more details, please visit our website at: www. faraday-tech. com 31
  32. 32. Analog Data Conversion & Serial Link IP Roadmaps 130nm 10-bit 80MHz ADC 130nm 8-bit 125MHz ADC 90nm 0.25µm 6-bit 44MHz 130nm ADC 0.18µm 10-bit 80MHz ADC 0.15µm 130nm 12-bit 100MSPS DAC DAC 0.18µm 8-bit 44MSPS DAC 0.18µm 0.25µm 0.25µm 10-bit 150MSPS 3-channel DAC 3-channel 0.35µm 0.18µm 10-bit 150MSPS 3-channel DAC DAC 130nm 10-bit 150MSPS 3-chanel DAC 0.25µm 16-bit 0.25µm 18-bit Sigma-Delta Audio Codec Audio Codec Codec 0.18µm 16-bit Audio Codec 130nm 16-bit Audio Codec 0.35µm RSDS RSDS TX 0.25µm RSDS 130nm LVDS 0.18µm LVDS LVDS 0.35µm LVDS 0.25µm LVDS 0.18µm 1.8V 0.25µm mini TX / RX LVDS LVDS 10 2007-01 2004-07 10 2005-01 4 7 2006-01 4 7 10 7 10 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 32
  33. 33. USB IP Roadmap 90nm 130nm 0.15µm USB 2.0 Host PIE FPGA USB2.0 Host PIE 0.18µm FUSBH200 0.25µm FPGA USB2.0 2-port Host PIE FUSBH210 0.35µm USB 2.0 OTG PIE FPGA USB2.0 OTG PIE FPGA FOTG200 USB2.0 130nm USB 2.0 2-port PHY 2-port PHY USB 2.0 0.18µm USB 2.0 Device PHY v36 Device PHY 0.25µm USB2.0 90nm USB 2.0 OTG PHY USB 2.0 OTG PHY OTG PHY * 130nm USB2.0 OTG PHY SP 130nm USB2.0 OTG * PHY HS 2004-7 10 2005-01 4 7 10 2006-01 4 7 10 Note: The right edge of each block * Legend Description: HS:High Speed denotes the IP’s formal release date. For SP:Standard Performance more details, please visit our website at: 33 www. faraday-tech. com
  34. 34. Serial-ATA IP Roadmap 90nm 130nm 0.15µm 0.18µm Serial-ATA 130nm 3Gbps SATA PHY PHY 0.25µm 130nm Multi-Port SATA PHY 0.35µm FPGA Serial-ATA FPGA Serial-ATA Controller With AHB I/F Controller 2004-7 10 2005-01 4 7 10 2006-01 4 7 10 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 34
  35. 35. PCI Express IP Roadmap 90nm 130nm PCI Express PHY 0.18µm Single lane PHY x 1 lane 0.15µm 0.18µm 0.25µm 130nm Single-lane PHY x 1 lane 0.35µm FPGA 130nm Multi-lane PHY x 4 lane FPGA PCI-Express Controller PCI Express End-point (PIPE) Controller 2004-7 10 2005-01 4 7 10 2006-01 4 7 10 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 35
  36. 36. Ethernet Roadmap 90nm 0.25µm 130nm 10/100 10/100 Ethernet PHY 0.15µm Ethernet PHY 0.18µm 10/100 4- port 0.18µm Ethernet PHY 0.25µm * 130nm HS 10/100 Ethernet PHY 0.35µm 2004-7 10 2005-01 4 7 10 2006-01 4 7 10 * Note: The right edge of each block Legend Description:HS:High Speed denotes the IP’s formal release date. For more details, please visit our website at: www. faraday-tech. com 36
  37. 37. Digital IP Roadmap Wireless LAN 802.11a / b / g MAC / BBP Communication 10 / 100 MAC Gigabit MAC DES / 3DES Security Engine Multimedia MPEG4 Encoder / Decoder TV Encoder LCD Controller Peripheral MS Pro Card Controller DDRII Controller DDRI Controller 4 7 10 2004-01 4 7 10 2005-01 2003-01 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 37
  38. 38. Faraday CPU Roadmap 90nm Clock (MHz) 130nm * 800 0.15µm 90nm HS FA626 0.18µm 0.25µm 500 0.35µm * 130nm HS FA626 FPGA 400 * 300 130nm LL FA526L * 130nm HS FA526 HS 130nm FA501 0.18µm FA526 200 0.18µm FA510 2004-7 10 2005-01 4 7 10 2006-01 4 7 10 Note: Left and right edges indicate Tape * Legend Description:HS:High Speed out and Silicon proven schedule LL:Low Leakage respectively. For more details please visit our website at: www. faraday-tech. com 38
  39. 39. Faraday StarCell™ IP Faraday provides a comprehensive portfolio of Peripheral IPs , as the following list ,which are available right now:  CF Host Controller  DMA Controller  Memory Stick Host Controller  Static Memory Controller  GPIO  SDRAM Controller  10 / 100M Ethernet MAC / PHY  UART  PCI 33 / 66  Timer  USB 1.1 Device Controller / PHY  Watchdog Timer  USB 2.0 Device Controller / PHY  Real Time Clock  Smart Media Host Controller  Interrupt Controller  USB 1.1 FS / LS OTG  SD Host Controller  DDR Memory Controller  KBD / Mouse Controller  LCD Controller  Synchronous Serial Port  TV Encoder  Fast IrDA Controller 39
  40. 40. DSP Roadmap 90nm 130nm Fusion 130nm Fusion 130nm 130nm FD216 FD230-24 0.15µm 0.18µm 0.25µm 0.35µm FPGA 0.18µm 0.18µm FD216_HA0A Hardcore (w/ mailbox) 0.18µm Co-Processor 0.25µm FD216_H90A Hardcore 10 2004-7 2006-01 4 7 10 2007-01 10 7 2005-01 4 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 40
  41. 41. Networking Platform Roadmap NetComposer-II: • 600MHz 32-bit CPU (FA626, 130nm, 1.08V, 125°C) • 8 Programmable Serdes NetComposer-I: • GMAC (*2) • 500MHz 32-bit CPU • Switch Fabric (FA626, 130nm, 1.08V, 125°C) • Coherence Engine • GMAC (*2) • MPCA (Customer Engine) • Switch Fabric • PCI-X 133MHz • Coherence Engine • DDR-400 Controller with ECC • MPCA (Customer Engine) • PCI-X 133MHz Net- • DDR-333 Controller Composer-II (NC-II) Net- Composer-I (NC-I) Q4 Q4 Q3 Q2 Q1 2004 2006 2005 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 41
  42. 42. Multimedia Platform Roadmap FIE8200: • FA526 Cache 16K/16K • MPEG4 Codec CIF~D1 @ 30fps • JPEG standard Codec • ISP, 2D/3D Graphic Engine FIE8150: • 300K MPCA (Metal Programmable • FA526 Cache 16K/16K Cell Array) • MPEG4 Codec CIF~D1 @ 30fps • JPEG standard Codec FIE8200 • TFT LCD, PCI, USB 2.0 OTG, IDE • 10/100 Ethernet FIE8100: • WLAN802.11a/b/g • FA526 Cache 16K/16K • 300K MPCA (Metal Programmable • MPEG4 Codec CIF~D1 @ 36fps Cell Array) • JPEG standard Codec • USB 2.0 Device • TFT LCD controller FIE8150 • TV encoder FIE8100 Q3 Q4 Q3 Q4 Q2 Q1 2005 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 42
  43. 43. IA Platform Roadmap UWB Wireless FIE7200 USB • 0.13µm process • UWB MAC+BBP+RF FIE7110 Ultra Low Power WLAN + Wi-Fi Phone FIE7100 Wi-Fi Phone VoIP • 0.13µm process • 0.18µm process • FA501, USB OTG • FA526, FD230-16 • WLAN 802.11g, • WLAN 802.11g, • Audio/Video Codec, • LCD controller • LCD controller, TV encoder USB OTG Ultra Low Power FIE7000 FIE7010 PAP PAP • 0.13µm process • 0.18µm process • FA501, USB OTG • FA526, USB OTG • 20-bit Audio DAC, • Audio Codec, • LCD controller, • LCD controller, • TV encoder, IDE/CFII • IDE/CFII Q4 Q1 Q3 Q2 Q1 2005 2006 Note: The right edge of each block denotes the IP’s formal release date. For more details, please visit our website at: www.faraday-tech.com 43
  44. 44. Structured ASIC Family Roadmap * * * * * 90nm SP-Hvt MPCA Library 90nm LL-Hvt MPCA Library 90nm 90nm 130nm * * * * * * 90nm SP-Hvt MPIO 90nm LL-Hvt MPIO 0.15µm 130nm 130nm * * * * HS MPCA HS MPIO 0.18µm 130nm 130nm 130nm 130nm TEMPLATE MP-Ware * * * LL MPIO 0.35µm LL MPCA 130nm * 130nm FPGA 130nm TEMPLATE Producer II * * SP MPIO SP MPCA 130nm TEMPLATE FIT9800 130nm TEMPLATE FIT9700 130nm TEMPLATE FIT9500 130nm TEMPLATE FIT9600 0.15µm 0.15µm 0.15µm * * * * SP MPIO SP MPCA 0.18µm * 0.18µm 0.18µm * * GII MPCA LL MPCA 0.18µm * GII MPIO * 0.25/0.22µm MPIO 2004-07 10 2005-01 4 7 10 2006-01 4 7 10 2007-01 Note: The right edge of each block * Legend Description: Hvt: High Threshold Voltage denotes the IP’s formal release date. For SP : Standard Performance more details, please visit our website at: LL :Low Leakage www.faraday-tech.com MPCA:Metal Programmable Cell Array MPIO:Metal Programmable IO 44 HS:High Speed
  45. 45. Welcome to join Faraday 45

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