BRD-002-品牌導向之企業競爭模式

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BRD-002-品牌導向之企業競爭模式

  1. 1. 品牌導向企業之創新模式 (Customer-centric Business Model Innovation) C.T. Wu, Ph.D. Victory 2007 Conference May 17, 2007 TAIPEI
  2. 2. Personal Background in Marketing/Sales (M/S) • 1990 - 2003 – Traditional Marketing/Sales Management Cable Operators – Comcast, Cox, Time Warner, CableVision Distributors – Tech Data, Ingram Micro, Merisel Retailers – Best Buy, Compu USA, Fry’s, etc E-commerce – www.sohoware.com • 2004 – present – Business Model Transformation
  3. 3. A Famous Quote “I Know one half of our Marketing dollars is wasted, the trouble is I don’t know which half it is.” - A Fortune 500 CEO
  4. 4. How big is the Globe? • .

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