MyShoe - Scaling with Advanced Dynamic Product Ads
MyShoe.gr is the Greek leading shoe retailer with more than 370k Facebook
fans. Their ecommerce model has received several eVolution awards, the
Greek eCommerce awards, among which the one for ‘Best Greek eShop’ and
series of others. With focus on a professional customer service and well
designed website, they soon reached popularity while serving more than 12,5k
products from 330 brands.
If you have a successful brand, the importance of reaching also new
customers is a challenge. Even higher priorities has well managed
remarketing, which can create the biggest part of the budget. The goal for
MyShoe was to optimize these processes and start scaling.
MyShoe created its marketing campaign in collaboration with the marketing
agency Koolmetrix which is using our platform ROI Hunter.
The key points of this solution were a well formatted product feed and dynamic
custom audiences from MyShoe' s CRM, both updated by ROI Hunter every day.
Using filters and performance data, helped them to create a product
set including bestsellers which was advertised by Facebook dynamic product
ads with tailored messages bringing desired conversions.
Setting campaigns using Facebook dynamic product ads was fast and highly
productive. Koolmetrix easily identified bestselling products from the feed in
scale and selected the right categories for promotion. The best added value
of advanced Facebook dynamic products ads is that Facebook takes into
consideration all signals common for people interested in a particular
product to create lookalike audience and attracts new relevant prospects.
Moreover, it turned out that advanced Facebook DPA represent a
better solution for reaching new customers and bringing higher traffic than
single remarketing. This way ROI Hunter targeted efficiently the most
suitable audience with the products which always contained the correct
price from the updated feed.
All images were modified using Photoshop templates, so they contained
MyShoe logo, product brand and current price.
This is a comparison how the image appears without the automatic
enhancement by ROI Hunter and how it looks with applied Photoshop
22% higher ROI
6x ad spend increase
5,8x more transactions
Thanks to possibility to combine Facebook dynamic product ads + Photoshop
templates + product data from Google Analytics, Koolmetrix is running more
than 300 different campaigns controlled by automatic rules.
They managed to 6x increase the ad spend and deliver 5.8x more
transactions while keeping the CPA on the same level.* The agency also saved
a lot of time and money on creating banners and a huge amount of ads for
each product. Moreover, the engagement went up as well, as the ads showed
more relevant shoes to each user, that made them more likely to click on
* Data taken from September 2015