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Why Pinterest Needs To Be A Part Of Your Marketing Mix Today

In this webinar recording, Hanapin’s Senior Account Manager and resident Social Expert, JD Prater discusses the latest announcements, compelling research, and the big reasons why Pinterest needs to be a part of your marketing mix today.

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Why Pinterest Needs To Be A Part Of Your Marketing Mix Today

  1. 1. Why Pinterest Needs To Be A Part of Your Marketing Mix Today
  2. 2. Presenter JD Prater – Senior Account Manager at Hanapin Marketing – PPC Hero Blogger – @jdprater #thinkppc
  3. 3. Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
  4. 4. Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
  5. 5. AGENDA 1. Pinterest Audience Insights 2. Latest Pinterest Trends 3. Optimizing Your Pins 4. Pinterest Analytics & Audience Insights 5. Elements of Pinterest Success #thinkppc
  6. 6. PINTEREST AUDIENCE INSIGHTS
  7. 7. Who’s On Pinteres • Pinterest has 100 million daily active users, with over 500 billion Pinterest pins. • 13% of adult men who are online use Pinterest, with a 120% growth in male users in 2015. • Millennials are using Pinterest as much as Instagram. • 60% of Pinterest users are from the U.S. #thinkppc
  8. 8. 67% of users are under the age of 40
  9. 9. What Are They 2 billion searches 130 Million Visual Saving Ideas Planning PurchaseShopping
  10. 10. 87% have made a purchase after seeing a product they liked
  11. 11. 75% Say Pinterest is the best place to find new interests
  12. 12. 93% Of Pinners use Pinterest to plan or make purchases
  13. 13. Source: Millward Brown #thinkppc
  14. 14. LATEST PINTEREST FEATURES
  15. 15. Remarketin g
  16. 16. Website Visitors Customer Lists Lookalikes Reach people who’ve visited your site Target existing customers using emails or mobile ad IDs Reach a larger group of people who look and act similar to your audience Create and Target in 3 New Ways #thinkppc
  17. 17. Visual Search
  18. 18. You can visually search and buy all of these things on Pinterest. #thinkppc
  19. 19. 130 million visual searches every month #thinkppc
  20. 20. Shopping Bag #thinkppc
  21. 21. When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you. With your new shopping bag, you can throw in any buyable Pin that catches your eye.
  22. 22. Offline Tracking #thinkppc
  23. 23. More Advertise rs
  24. 24. Save Button
  25. 25. OPTIMIZING YOUR PINS
  26. 26. What Is A Pin?
  27. 27. image brand descriptio n engagemen t headline #thinkppc
  28. 28. What Is this?
  29. 29. #thinkppc
  30. 30. image brand descriptio n engagemen t #thinkppc
  31. 31. Pin Strategy • Long Vertical Image (2:3 to 1.2:8 min width 600px) • Compelling Images • Text Overlay • Detailed Description • Call to Action • Tasteful Branding #thinkppc
  32. 32. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = D #thinkppc
  33. 33. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = B #thinkppc
  34. 34. Long Vertical Image? Compelling Images? Text Overlay? Branding? Detailed Description? Call to Action? Score = A #thinkppc
  35. 35. D B A
  36. 36. Optimization Tactics Recap • Long Vertical Image – (2:3 to 1.2:8 min width 600px) • Compelling Images • Text Overlay • Detailed Description • Call to Action • Tasteful Branding • Landing Page #thinkppc
  37. 37. PINTEREST ANALYTICS & AUDIENCE INSIGHTS
  38. 38. Audience Demographics #thinkppc
  39. 39. #thinkppc
  40. 40. #thinkppc
  41. 41. #thinkppc
  42. 42. #thinkppc
  43. 43. #thinkppc
  44. 44. #thinkppc
  45. 45. Review Device Performanc e
  46. 46. ELEMENTS OF PINTEREST SUCCESS
  47. 47. https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the- us/shopping/medium/generic-paid-search Medium business with 500–10K ecommerce transactions in 45 days. Retargeting Promoted Pin Promoted Pin
  48. 48. Awareness Metrics Engagement Metrics #thinkppc
  49. 49. #thinkppc
  50. 50. CONCLUSION
  51. 51. Would you like an offer? A. Get an account analysis by the experts at Hanapin (For accounts spending 15k+/month) B. No Thanks!
  52. 52. Live Q&A Time!
  53. 53. Thank you for attending our webinar! #thinkppc • Contact us Directly: » Hanapin Feedback: marketing@hanapinmarketing.com

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