1.
Why Pinterest Needs
To Be A Part of Your
Marketing Mix Today

2.
Presenter
JD Prater
– Senior Account Manager at
Hanapin Marketing
– PPC Hero Blogger
– @jdprater
#thinkppc

3.
Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send
us questions.

4.
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

5.
AGENDA
1. Pinterest Audience Insights
2. Latest Pinterest Trends
3. Optimizing Your Pins
4. Pinterest Analytics & Audience Insights
5. Elements of Pinterest Success
#thinkppc

6.
PINTEREST AUDIENCE
INSIGHTS

7.
Who’s
On
Pinteres
• Pinterest has 100 million daily active
users, with over 500 billion Pinterest
pins.
• 13% of adult men who are online use
Pinterest, with a 120% growth in male
users in 2015.
• Millennials are using Pinterest as
much as Instagram.
• 60% of Pinterest users are from the
U.S.
#thinkppc

8.
67%
of users
are under
the age of
40

9.
What
Are
They
2 billion
searches
130
Million
Visual
Saving
Ideas
Planning
PurchaseShopping

10.
87%
have made a
purchase after
seeing a
product they
liked

11.
75%
Say Pinterest
is the best
place to find
new interests

12.
93%
Of Pinners use
Pinterest to
plan or make
purchases

13.
Source: Millward Brown
#thinkppc

14.
LATEST PINTEREST
FEATURES

15.
Remarketin
g

16.
Website Visitors Customer Lists Lookalikes
Reach people
who’ve visited
your site
Target existing
customers using
emails or mobile
ad IDs
Reach a larger
group of people
who look and act
similar to your
audience
Create and Target in 3 New Ways
#thinkppc

17.
Visual
Search

18.
You can visually
search and buy
all of these things
on Pinterest.
#thinkppc

19.
130 million visual searches every month #thinkppc

20.
Shopping
Bag
#thinkppc

21.
When you’re ready to check out,
everything you’ve added to your bag
will be right there waiting for you.
With your new shopping bag, you can
throw in any buyable Pin that catches
your eye.

22.
Offline
Tracking
#thinkppc

23.
More
Advertise
rs

24.
Save
Button

25.
OPTIMIZING YOUR
PINS

26.
What
Is A
Pin?

27.
image
brand
descriptio
n
engagemen
t
headline
#thinkppc

28.
What
Is this?

29.
#thinkppc

30.
image
brand
descriptio
n
engagemen
t
#thinkppc

31.
Pin Strategy
• Long Vertical Image (2:3 to 1.2:8 min width
600px)
• Compelling Images
• Text Overlay
• Detailed Description
• Call to Action
• Tasteful Branding
#thinkppc

32.
Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = D
#thinkppc

33.
Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = B
#thinkppc

34.
Long Vertical Image?
Compelling Images?
Text Overlay?
Branding?
Detailed
Description?
Call to Action?
Score = A
#thinkppc

35.
D B A

36.
Optimization Tactics Recap
• Long Vertical Image
– (2:3 to 1.2:8 min
width 600px)
• Compelling Images
• Text Overlay
• Detailed Description
• Call to Action
• Tasteful Branding
• Landing Page
#thinkppc

37.
PINTEREST
ANALYTICS &
AUDIENCE INSIGHTS

38.
Audience Demographics
#thinkppc

39.
#thinkppc

40.
#thinkppc

41.
#thinkppc

42.
#thinkppc

43.
#thinkppc

44.
#thinkppc

45.
Review
Device
Performanc
e

46.
ELEMENTS OF
PINTEREST SUCCESS

47.
https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html#!/the-
us/shopping/medium/generic-paid-search
Medium business with 500–10K ecommerce transactions in 45 days.
Retargeting Promoted Pin
Promoted Pin

48.
Awareness Metrics Engagement Metrics
#thinkppc

49.
#thinkppc

50.
CONCLUSION

51.
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A. Get an account analysis by the experts at
Hanapin (For accounts spending 15k+/month)
B. No Thanks!

52.
Live Q&A Time!

53.
Thank you for attending our webinar! #thinkppc
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