According to Business Insider, total US programmatic ad revenue will top nearly $15 billion this year and be a majority (52%) of non-search digital-ad spend. Yet, despite programmatic’s growing dominance of the digital sector, there still appears to be a lack of knowledge about the space with both brands and agencies.
In this webinar presentation, expert Liam Brennan discusses several myths associated with programmatic buying and the important insights you need to know as a marketer.
You’ll get expert-level Marketing tips like:
* The driver behind making programmatic effective
*Buying more than banner ads: Video, social, mobile, & native ads
*Where programmatic buying is heading in 2016