Special Edition

April 28-30, 2014

#Thinkppc: Why Big Brands Care
About Social—And You Should Too
#thinkppc
Presenters
• Robert Brady
– Founder of Righteous
Marketing
– @robert_brady

• Carrie Albright (Host)
–
–
–
–

Account Mana...
The Topic

Why Big Brands
Care About
Social—And
You Should Too

Man vsMachine
#thinkppc
Join the conversation
•

Include the hashtag#thinkppcin your Twitter tweets.

•

Or use the webinar question box to send u...
Live Poll Question #1
How long have you been in PPC?
A.
B.
C.
D.

Less than 1 year
1-3 years
3-5 years
5+ years

#thinkppc
Social PPC
Who should pursue social media
advertising?

#thinkppc
Social PPC

What is one of the biggest
caveats/hurdles in your
vein of social media and
how do you overcome it?

#thinkppc
Social PPC

Case Studies or
personal favorite
tricks?

#thinkppc
Social PPC
What has marketing in a particular
social medium taught you about your
business?
Aside from "how to
optimize" t...
Social PPC
What are you looking forward to this coming year
What media PPC?
has marketing in a particular
in social

socia...
See today‘s guests & host at
Hero Conf Speaking Topics
Robert Brady | Getting Friendly with Social Advertising (Twitter &L...
Live Poll Question #2
Special Offer:

o FREE Solutions Blueprint: We look at your account and provide
analysis and consult...
Live Q&A Time!

#thinkppc
Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
•

Join us at Hero Conf 2014 this April 28-3...
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#ThinkPPC: Why Big Brands Care About Social - And You Should Too

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Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account?

Digital advertising experts from Hanapin, Righteous Marketing, Ebay, and Hootsuite discuss why they care so much about social media advertising and expert advice on how it can work for you.

You'll get expert-level PPC tips like:

*Who should pursue social media advertising
*Ideas on what social networks might work for you
*Examples of challenges and solutions
*Favorite tricks for social media

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  • #ThinkPPC: Why Big Brands Care About Social - And You Should Too

    1. 1. Special Edition April 28-30, 2014 #Thinkppc: Why Big Brands Care About Social—And You Should Too #thinkppc
    2. 2. Presenters • Robert Brady – Founder of Righteous Marketing – @robert_brady • Carrie Albright (Host) – – – – Account Manager at Hanapin & Blogger at PPC Hero @albright_c • Marc Bitanga – Online Customer Acquisition Manager at Hootsuite – @marcbitanga • Tara Siegel – Director of Paid Search at Ebay – @TSiegel21 #thinkppc
    3. 3. The Topic Why Big Brands Care About Social—And You Should Too Man vsMachine #thinkppc
    4. 4. Join the conversation • Include the hashtag#thinkppcin your Twitter tweets. • Or use the webinar question box to send us questions. #thinkppc
    5. 5. Live Poll Question #1 How long have you been in PPC? A. B. C. D. Less than 1 year 1-3 years 3-5 years 5+ years #thinkppc
    6. 6. Social PPC Who should pursue social media advertising? #thinkppc
    7. 7. Social PPC What is one of the biggest caveats/hurdles in your vein of social media and how do you overcome it? #thinkppc
    8. 8. Social PPC Case Studies or personal favorite tricks? #thinkppc
    9. 9. Social PPC What has marketing in a particular social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? #thinkppc
    10. 10. Social PPC What are you looking forward to this coming year What media PPC? has marketing in a particular in social social medium taught you about your business? Aside from "how to optimize" that account, what more have you gleaned about your business's market in general? What are you looking forward to at Hero Conf 2014? #thinkppc
    11. 11. See today‘s guests & host at Hero Conf Speaking Topics Robert Brady | Getting Friendly with Social Advertising (Twitter &Linkedin) Marc Bitanga | Getting Bigger: Successfully Scaling PPC Accounts Carrie Albright | Lead-Gen that Delivers Tara Siegel | PPC for Facebook: What’s Not to Like #thinkppc
    12. 12. Live Poll Question #2 Special Offer: o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend). o No Thanks #thinkppc
    13. 13. Live Q&A Time! #thinkppc
    14. 14. Have more questions? Thank you for attending our #thinkppc Hero Conf webinar! • Join us at Hero Conf 2014 this April 28-30 in Austin, TX » Heroconf.com • Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com #thinkppc

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