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#thinkppc
#ThinkPPC Exchange
Taming the Beast: Ad Testing for Large Accounts
HOSTED BY:
#thinkppc
Presenters
Sam Owen
– Account Manager
– Hanapin Marketing
@SamOwenPPC
Brad Geddes
– Author, Speaker, Marketing C...
#thinkppc
The Topic
Man vs Machine
Taming the Beast:
Large Account Ad Testing
#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box ...
#thinkppc
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. ...
#thinkppc
Live Poll Question #2
How do you manage your account(s)?
#thinkppc
a) I manage it myself.
b) I’m part of a team ...
#thinkppc
Ad Testing: Large Accounts
How do we deploy and track large scale
tests on large accounts?
Is templated copy the...
#thinkppc
Ad Testing: Statistical Significance
When calculating statistical
significance, how in depth do you
go with stri...
#thinkppc
Ad Testing: Image Ads
With image ads do you test for ad sizes?
Are there any other ad testing specifics that
app...
#thinkppc
Ad Testing: Device Strategies
How do you deal with cross-device performance?
Where does Tablet fit in?
#thinkppc
Ad Testing: Brand Ads
What are the differences between a good brand
ad, and a good non-brand ad?
How does this f...
#thinkppc
Ad Testing: Losers!
How do you track
losing ads so you
don't accidentally
use them again?
#thinkppc
Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We ha...
#thinkppc
Live Q&A Time!
#thinkppc
Have more questions?
Thank you for attending our #thinkppc webinar!
• Get a free Solutions Blueprint from Hanapi...
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#Think PPC Exchange: Taming the Beast: Ad Testing for Large Accounts

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Ad testing is an ever-changing part of the life of a PPC Hero. For a complex subject like this, there’s always something new to learn, and to explore.

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#Think PPC Exchange: Taming the Beast: Ad Testing for Large Accounts

  1. 1. #thinkppc #ThinkPPC Exchange Taming the Beast: Ad Testing for Large Accounts HOSTED BY:
  2. 2. #thinkppc Presenters Sam Owen – Account Manager – Hanapin Marketing @SamOwenPPC Brad Geddes – Author, Speaker, Marketing Consultant – Founder of Certified Knowledge @bgtheory
  3. 3. #thinkppc The Topic Man vs Machine Taming the Beast: Large Account Ad Testing
  4. 4. #thinkppc Join the conversation • Include the hashtag #thinkppc in your Twitter tweets. • Or use the webinar question box to send us questions.
  5. 5. #thinkppc Live Poll Question #1 How long have you been in PPC? #thinkppc A. Less than 1 year B. 1-3 years C. 3-5 years D. 5+ years
  6. 6. #thinkppc Live Poll Question #2 How do you manage your account(s)? #thinkppc a) I manage it myself. b) I’m part of a team that manages it. c) I outsource my account management. d) I’m rethinking how my account is managed.
  7. 7. #thinkppc Ad Testing: Large Accounts How do we deploy and track large scale tests on large accounts? Is templated copy the best way to go?
  8. 8. #thinkppc Ad Testing: Statistical Significance When calculating statistical significance, how in depth do you go with string tests? How do we maintain custom- tailored ads on a large scale? Is it possible?
  9. 9. #thinkppc Ad Testing: Image Ads With image ads do you test for ad sizes? Are there any other ad testing specifics that apply to the Google Display Network?
  10. 10. #thinkppc Ad Testing: Device Strategies How do you deal with cross-device performance? Where does Tablet fit in?
  11. 11. #thinkppc Ad Testing: Brand Ads What are the differences between a good brand ad, and a good non-brand ad? How does this factor into your testing?
  12. 12. #thinkppc Ad Testing: Losers! How do you track losing ads so you don't accidentally use them again?
  13. 13. #thinkppc Need Help? Would you like help with your PPC accounts and management? I’m interested in: o PPC Management: We handle the day-to-day management of your PPC account. o Account Audit: We review your account for optimizations. o PPC Retainer: We handle only specific needs within your account. o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
  14. 14. #thinkppc Live Q&A Time!
  15. 15. #thinkppc Have more questions? Thank you for attending our #thinkppc webinar! • Get a free Solutions Blueprint from Hanapin Marketing (for accounts greater than $20K/mo in ad spend): http://www.hanapinmarketing.com/solutions-blueprint-sign-up • Or Contact us Directly: • Webinar Feedback: marketing@hanapinmarketing.com

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